You may have noticed the significance Apple places on storytelling. It is something we have explored in depth in previous posts such as How Apple Tell Their Product Stories. Today Apple have a new commercial.
“ Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and...”
Via Karen Dietz, Omar Kattan - New Age AdMan
According to the late comedian George Carlin, “Most people work just hard enough not to get fired and get paid just enough money not to quit.” I have shared this statement with thousands of employees in many different companies and industries in the...
"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?
Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."
Read the full article to find out:
- how you can add milestones to your organizations Facebook page
This isn’t the traditional article you would expect to see from me. But it covers an important point. That point is to become sustainable. This idea of removing middle men, and the hidden costs, the inefficiency of the current farming model.
Comic books have used myriad narrative techniques such as multi-issue story arcs, crossovers, team-ups, reboots, and multiple title tie-ins to “maxi-story” series to sell more comic books. In the process, they may have also blazed a trail for new forms of complex storytelling.