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How Apple Tells Their Product Stories - Brand Stories -

How Apple Tells Their Product Stories - Brand Stories - | Brand Narrative and Transmedia Storytelling | Scoop.it
How Apple Tells Their Product Stories rather than tell the benefits alone of the product.
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Brand Narrative and Transmedia Storytelling
Stories and narrative design, from visual, written word to transmedia projects
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Would you get a tattoo of a company logo?

Would you get a tattoo of a company logo? | Brand Narrative and Transmedia Storytelling | Scoop.it
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Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Brand Narrative and Transmedia Storytelling | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference?
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As seen on TV: why product placement is bigger than ever

As seen on TV: why product placement is bigger than ever | Brand Narrative and Transmedia Storytelling | Scoop.it
Steve Rose: TV and advertising have always existed side by side. But now that viewers can easily skip breaks, brands are having to find new ways to make sure customers get their message. Can you resist 'native advertising' and 'digital insertion'?
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CANNES LIONS LIVE: YouTube: The Art of Storytelling - YouTube

Please click to 28:05 for the start of the event. What does it take to make engaging and enduring content on YouTube? Join YouTube in conversation with two o...
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Why You Need to Pay Attention to the Video Game Industry (In Case You Weren't Already)

Why You Need to Pay Attention to the Video Game Industry (In Case You Weren't Already) | Brand Narrative and Transmedia Storytelling | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 13, 10:44 PM


Liz Shannon Miller:  "Here's some friendly advice for anyone who's passionate about film, television and media in general: If you don't pay attention to the video game industry, now might be the time to start."

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Forward slash Story | REPORT 2014

Forward slash Story | REPORT 2014 | Brand Narrative and Transmedia Storytelling | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, June 3, 1:54 PM

So a definite must-read for anyone remotely interested in where storytelling is heading.

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Wally Olins' final interview: The brand guru on terrible names, overtaking rivals and business today

Wally Olins' final interview: The brand guru on terrible names, overtaking rivals and business today | Brand Narrative and Transmedia Storytelling | Scoop.it
In his final interview, Britain’s preeminent branding expert Wally Olins offered a precious insight into the wisdom – and wit – that kept...
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How America’s Leading Science Fiction Authors Are Shaping Your Future

How America’s Leading Science Fiction Authors Are Shaping Your Future | Brand Narrative and Transmedia Storytelling | Scoop.it
The literary genre isn’t meant to predict the future, but implausible ideas that fire inventors’ imaginations often, amazingly, come true
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The 5 Essential Story Ingredients | WritersDigest.com

The 5 Essential Story Ingredients | WritersDigest.com | Brand Narrative and Transmedia Storytelling | Scoop.it
Forget three-act structures, formulas for plot, and even beginnings, middles and ends. Write better stories by propelling your protagonist through a transformation your readers will never forget.
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Interactive narrative marketing with Snapchat Stories

Interactive narrative marketing with Snapchat Stories | Brand Narrative and Transmedia Storytelling | Scoop.it

Coca-Cola, Taco Bell and Victoria’s Secret are some of the first brands to test out Snapchat Stories as the social messaging application steps up its marketing potential. 


Via Karen Dietz
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Karen Dietz's curator insight, May 6, 9:23 AM

Here is an article about some innovative ways companies are using Snapchat for delivering stories now that the platform has added video and text message chatting.


No question -- doing this kind of storytelling takes planning and time. Maybe you can do it on the fly but I'd want to think through a strategy first. The examples in this article will get you started.


Bottom line -- there are so many ways for companies to share their stories! Figure out what technologies/channels work for you. Maybe Snapchat is a powerful medium for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Wendy Flanagan's curator insight, May 8, 8:16 AM

Kids are wild about Snapchat - will adults join in?

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Websites As Brand Story Mediums: Who Does it Well - Brand Stories - New Age Brand Building

Websites As Brand Story Mediums: Who Does it Well - Brand Stories - New Age Brand Building | Brand Narrative and Transmedia Storytelling | Scoop.it
Sometimes a brand story can be told solely via a website or even a single web page.  Here are six brands that I’m particularly impressed with and that do it really well… 1) Spanx The story of Sarah, the founder, and her amazing brand can be found here. 2) TOMS One of my all time [...]
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Colin Wright, Author & Serial Entrepreneur - Brand Story - Industry Interview - Novel Influence

Colin Wright, Author & Serial Entrepreneur - Brand Story - Industry Interview - Novel Influence | Brand Narrative and Transmedia Storytelling | Scoop.it
Brand Storytelling Agency Novel Influence uses a Brand Story Model that connects the Brand, Employees and Consumers by using storytelling techniques.
Novel Influence's insight:

April 2014 #IndustryInterview with blogger, entrepreneur and author Colin Wright

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Don’t Sell a Product, Sell a Whole New Way of Thinking

Don’t Sell a Product, Sell a Whole New Way of Thinking | Brand Narrative and Transmedia Storytelling | Scoop.it
Customers need the right mental model to understand why they need your product.
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22 Lessons From Stephen King On How To Be A Great Writer

22 Lessons From Stephen King On How To Be A Great Writer | Brand Narrative and Transmedia Storytelling | Scoop.it
Timeless advice from bestselling author Stephen King on how to be an excellent writer.
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What Does the Writing Process of Oscar-Winning Screenwriter Dustin Lance Black Look Like? « No Film School

What Does the Writing Process of Oscar-Winning Screenwriter Dustin Lance Black Look Like? « No Film School | Brand Narrative and Transmedia Storytelling | Scoop.it
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What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video]

What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video] | Brand Narrative and Transmedia Storytelling | Scoop.it
Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is taking notice. Stirling uploaded her first video in 2007 with hopes of getting on The Ellen DeGeneres Show.
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What It's Like To Shoot A Feature Film For Oculus Rift

What It's Like To Shoot A Feature Film For Oculus Rift | Brand Narrative and Transmedia Storytelling | Scoop.it
Like the bastard progeny of experimental theater and video game production, this horror film required a new, complex form of cinematography.
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Francis Ford Coppola On Writing The Godfather | BlueCat Screenplay Competition

Francis Ford Coppola On Writing The Godfather | BlueCat Screenplay Competition | Brand Narrative and Transmedia Storytelling | Scoop.it
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Creepy Cravendale Cookie Ad Sells More Than Milk - Brand Stories - New Age Brand Building

Creepy Cravendale Cookie Ad Sells More Than Milk - Brand Stories - New Age Brand Building | Brand Narrative and Transmedia Storytelling | Scoop.it
Cravendale’s latest commercial from the fantastic Wieden & Kennedy is.. one creepy ad. This sinister story tells of a Cookie boy, Barry. In a sort of fantasy, fairy tale land. Where Cookies can talk, run and even wear clothes. Inspired by fables of old, the ad takes Cravendale’s milk-related musings in a deliciously dark new direction, with the twisted [...]
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Tell a Meaningful Story With Data – Google

Tell a Meaningful Story With Data – Google | Brand Narrative and Transmedia Storytelling | Scoop.it
In this article, see how brands are taking data and weaving that into interesting and meaningful stories for their audiences and consumers.
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The 7 Types of Short Story Opening, and How to Decide Which is Right for Your Story

The 7 Types of Short Story Opening, and How to Decide Which is Right for Your Story | Brand Narrative and Transmedia Storytelling | Scoop.it
A short story is like a chess game: The opening is a huge part of whether you win or lose. The first sentence of a short story doesn't just "hook" readers, it also sets the tone and launches the plot.
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The anatomy of a good story | Archive | Marketing Week

The anatomy of a good story | Archive | Marketing Week | Brand Narrative and Transmedia Storytelling | Scoop.it
Brands need a new ‘hero’s journey’ to guide them through the overloaded media environment. Richard Millar breaks down the pattern for successful brand storytelling.
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Hitbox Team - Designing game narrative

Hitbox Team - Designing game narrative | Brand Narrative and Transmedia Storytelling | Scoop.it
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Seth's Blog: Origin stories

Seth's Blog: Origin stories | Brand Narrative and Transmedia Storytelling | Scoop.it
The Grateful Dead had their breakthrough at Ken Kesey's acid test parties. Superman was raised by George and Martha Kent. Hewlett Packard started in a garage. We hear origin stories all the time. They're magnetic enough that we write books...
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