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How Apple Tells Their Product Stories - Brand Stories -

How Apple Tells Their Product Stories - Brand Stories - | Mythopoeic, Narrative Design and Brand Story | Scoop.it
How Apple Tells Their Product Stories rather than tell the benefits alone of the product.
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Mythopoeic, Narrative Design and Brand Story
Stories and narrative design, from visual, written word to transmedia projects
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Evolution of Storytelling | Visual.ly

Evolution of Storytelling | Visual.ly | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Evolution of storytelling created for iversity.com.
Past and future os storytelling
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Here's What 'The Wolf Of Wall Street' Teaches Us About Corporate Storytelling

Here's What 'The Wolf Of Wall Street' Teaches Us About Corporate Storytelling | Mythopoeic, Narrative Design and Brand Story | Scoop.it
By David Slocum My first reaction upon viewing Martin Scorsese’s new film, The Wolf of Wall Street, was how closely it resembled Goodfellas, Scorsese’s masterful account of mob informant Henry Hill’s life in organized crime. Like that historical snapshot of the American Dream colorfully run off the rails, the more recent film [...]
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Cadillac vs Ford: the ad battle over American values

Cadillac vs Ford: the ad battle over American values | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Jonah Sachs: Two auto brands offer different views of the world as the latest story war – a crucial fight between opposing societal values – unfolds in TV and YouTube commercials
Novel Influence's insight:

Another great article from FreeRange Studios Jonah Sachs on brand storytelling - where Cadillac and Ford battle over american values.

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It's win-win for staff and bosses - raconteur.net

It's win-win for staff and bosses - raconteur.net | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Failure to engage the effort, enthusiasm and invention of employees is costing the British economy billions, writes Edwin Smith
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Telling stories | ogilvydo.com

Telling stories | ogilvydo.com | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Storytelling is like whisky: it gets distilled over and over again until it is right… over tens of thousands of years, we have arrived at what you might call an accepted grammar of storytelling
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Audiobooks and the Return of Storytelling

Audiobooks and the Return of Storytelling | Mythopoeic, Narrative Design and Brand Story | Scoop.it
We shouldn’t regard reading a book as more serious than hearing it out loud.
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Using narrative and storytelling to enhance your organizational brand's appeal - exploreB2B

An important aspect of a successful organizational brand is to establish a widespread perception of your enterprise’s value.
That’s a constant--whether you make products or offer ...
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Samsung to Launch Website Dedicated to Explaining Their Design Process

Samsung to Launch Website Dedicated to Explaining Their Design Process | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Here's a welcome bit of attention for our field: Next week Samsung Electronics is launching Design.Samsung.Com, an "online platform presenting influential design stories and solutions to be shared around the world." The site's inaugural theme is "Make it Meaningful," presumably based on this video from last year, where the Galaxy S4 design team discussed their mandate of closely matching their smartphones' functionality with people's everyday lives. But rather than trumpet their past accomplishments, the site is expected to provided
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Storyscaping is the New Digital Storytelling, Says SapientNitro

Storyscaping is the New Digital Storytelling, Says SapientNitro | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what it is, as well as how it has influenced advertising campaigns.
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The First Things First Manifesto Pledges The Tech Industry To Create Meaningful Work

The First Things First Manifesto Pledges The Tech Industry To Create Meaningful Work | Mythopoeic, Narrative Design and Brand Story | Scoop.it
In the era of Flappy Bird and the NSA, the manifesto's signers want to revive a sense of ethics and social responsibility in technology, a field they...
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Inside The Pixar Braintrust

Inside The Pixar Braintrust | Mythopoeic, Narrative Design and Brand Story | Scoop.it
In this exclusive excerpt from Creativity, Inc., Ed Catmull unveils one of his key management tools--the Pixar Braintrust, which has helped the...
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A Nausicaä-inspired work of animation that lets you be director

A Nausicaä-inspired work of animation that lets you be director | Mythopoeic, Narrative Design and Brand Story | Scoop.it
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Writer's roundtable: the state of storytelling and what's next for videogame narrative | Features | Edge Online

Writer's roundtable: the state of storytelling and what's next for videogame narrative | Features | Edge Online | Mythopoeic, Narrative Design and Brand Story | Scoop.it
The Last Of Us is seen as the defining grand narrative blockbuster of the last year by our panel of game writers. Last week, our panel of videogames wr
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Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News

Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Jeff Gomez expands brands like Spider-Man and 'Avatar' into new media spaces.
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Ex-Twitter Employee Makes Vine's First Adventure Game | Unruly

Ex-Twitter Employee Makes Vine's First Adventure Game | Unruly | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Novel Influence's insight:

Choose your own adventure vines! from Ian Padgham

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General Mills CMO: The Key To Good Marketing Is Having A Purpose

General Mills CMO: The Key To Good Marketing Is Having A Purpose | Mythopoeic, Narrative Design and Brand Story | Scoop.it
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Porter Gale, Former VP of Marketing @VirginAmerica | Revolution Season 4 | BrianSolisTV - YouTube

SUBSCRIBE: http://bit.ly/17xvTFf About Brian Solis: Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital ...
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Building The Next Pixar

Building The Next Pixar | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Some of Pixar's most illustrious alums, steeped for decades in Pixar's potent creative culture, reveal how they apply the company's philosophies of...
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Here's the Wonderful Storytellers Ad by Google That Makes Us Smile

Here's the Wonderful Storytellers Ad by Google That Makes Us Smile | Mythopoeic, Narrative Design and Brand Story | Scoop.it
That's what's so special about stories - they're not predictable. During the Oscars show on ABC, Google aired a commercial they call We're All
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Experience-Flows

Experience-Flows | Mythopoeic, Narrative Design and Brand Story | Scoop.it
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“Contagious: Why Things Catch On” interview with Jonah Berger

“Contagious: Why Things Catch On” interview with Jonah Berger | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On. For seven years at Wharton, Jonah studied the science of Word of Mouth. Why do we do the things that we do? Why do some brands get more Word of Mouth than others? In this video interview, Jonah reveals the formula behind what makes ideas stick or spread, and shares examples about how to make your ideas "Remarkable." If you're curious about how to build a great secret, watch the video to find out. As a marketer myself, it was a pleasure to sit down with Jonah and hear about the science behind what gets people talking. As he says, “With the right mix, anything can take off.” We would love your thoughts, comments or questions below. Let's strike up a dialogue! [...]
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Karen Dietz, Founder at JustStoryIt - Brand Story - Industry Interview - Novel Influence

Karen Dietz, Founder at JustStoryIt - Brand Story - Industry Interview - Novel Influence | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Brand Storytelling Agency Novel Influence uses a Brand Story Model that connects the Brand, Employees and Consumers by using storytelling techniques.
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The One Habit That Brilliant TED Speakers Practice Up To 200 Times

The One Habit That Brilliant TED Speakers Practice Up To 200 Times | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Practice is the one thing that will transform your presentation from good to great.
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The "Story Button" In Your Brain: Neuroscience Study Sheds Light On Brand/Human Love

The "Story Button" In Your Brain: Neuroscience Study Sheds Light On Brand/Human Love | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...
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Trek Brand Story: The Quest to Build the Best Bicycles in the World - Brand Stories - New Age Brand Building

Trek Brand Story: The Quest to Build the Best Bicycles in the World - Brand Stories - New Age Brand Building | Mythopoeic, Narrative Design and Brand Story | Scoop.it
Whilst on the constant look out for brilliant brand stories to bring to you every week, I stumbled upon this gem of a brand, Trek bicycles and their brand story.  And what a fascinating story it is! I love how thoroughly and passionately they tell it. Text book storytelling at its best. The loyalty and passion [...]

Via Omar Kattan - New Age AdMan
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Omar Kattan - New Age AdMan's curator insight, March 17, 2:37 PM

The Trek story follows the Quest narrative.  

 

They're on a mission to build the best bikes in the world and to push the boundaries on all the things a bike can do;  battle climate change, lessen congestion, improve health, bring us together and help us explore. 

 

I love how thoroughly and passionately they tell their story, text book brand storytelling at its best.  


Read on to fall in love with the Trek brand as much as I did...