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Our Stories Need To Change.  Stories are influenced by Societal, Cultural needs that are shaped by both these elements and the technology at hand.
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George Lucas Explains What Star Wars "Means"

George Lucas Explains What Star Wars "Means" | StoryReform | Scoop.it
Charlie Rose interviewed George Lucas late last week, and the Big L didn't waste any time getting to the heart of the universe he created. Whatever you may hold against him, hearing Lucas explain the basics of mythic storytelling, religion and morality and how it applies to Star Wars is kind of magical.
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Joseph Campbell and The Hero's Journey, as explained by puppets

Joseph Campbell and The Hero's Journey, as explained by puppets | StoryReform | Scoop.it
Don't let the puppets or the mention of Adam Sandler movies at the beginning throw you off — this is the best, most entertaining explanation of Joseph Campbell's "Monomyth" theory that you're going to get outside of actually reading his books.
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"Catching Fire" Costume Designer Trish Summerville On Telling Stories With Clothes

"Catching Fire" Costume Designer Trish Summerville On Telling Stories With Clothes | StoryReform | Scoop.it
Trish Summerville talks about bringing a director's vision to life and helping actors transform into unforgettable characters.
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Terry Gilliam: Hollywood is just “gray, frightened people” holding on for dear life

Terry Gilliam: Hollywood is just “gray, frightened people” holding on for dear life | StoryReform | Scoop.it
The godfather of dystopian cinema on the death of Hollywood, why he gave up U.S. citizenship and his new movie
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Byzantine Tests Add a Touch of Magic to "Hunted" Campaign

Byzantine Tests Add a Touch of Magic to "Hunted" Campaign | StoryReform | Scoop.it
"We're not for everyone. Just the 1% that matters." Byzantium Security International's slogan embracing the financial elite's privileged role serves as an uncomfortably poetic accompaniment to the one-year anniversary of the Occupy Wall Street movement. And with an out-of-home advertisement proudly flaunting a company's exclusivity mere steps from Federal Hall in Wall Street, it's no [...]
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How Boxtrolls Created One Of The Richest Worlds Of Any Animated Movie

How Boxtrolls Created One Of The Richest Worlds Of Any Animated Movie | StoryReform | Scoop.it
The Boxtrolls, the latest film from Coraline and ParaNorman studio Laika, opens this week, and your eyes are in for a treat. The world of The Boxtrolls was inspired by everything from Monty Python to Charles Dickens to the Russian ballet, creating a sumptuous visual feast.
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How to Become a Culture Hacker - Seb Paquet @ Ignite Montreal - YouTube

Sébastien Paquet gives the Ignite Montréal crowd an overview of how to hack not just technology, but culture itself
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Following IBM's Lead, SAP Just Opened A Six-Year High School In New York City

Following IBM's Lead, SAP Just Opened A Six-Year High School In New York City | StoryReform | Scoop.it
Now corporations are running public high schools. But in this case, it'll prepare students for high-demand science and technology careers and maybe...
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Bring Your Brand to Life with Interactive Storybuilding - CMSWire

Bring Your Brand to Life with Interactive Storybuilding - CMSWire | StoryReform | Scoop.it
“Bring Your Brand to Life with Interactive StorybuildingCMSWireLuckily for marketers and consumers, it's possible for audiences to both influence the unfolding of the story and have a say in its outcome.”
Novel Influence's insight:
Measuring Brand Storybuilding an interesting look into how interactive stories can be embedded into a customers life.
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When You're Telling a Brand Story, Every Touchpoint Matters

http://www.saydaily.com/2014/02/in-brand-storytelling-every-touchpoint-matters

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Corporate Culture Secrets From Nike's Chief Storyteller Nelson Farris -

Corporate Culture Secrets From Nike's Chief Storyteller Nelson Farris - | StoryReform | Scoop.it
How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of Global HR Talent Development, Nelson Farris. Wow — what an amazing 30 minutes! http://juststoryit.com/podcasts/KDietzPodcast-NelsonFarris-edited.mp3 I’ve known about Nelson since 1999 when I first saw his name in an article about organizational storytelling. I’ve been following... View Article »
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Brand Storytelling Every Touchpoint Matters

http://www.saydaily.com/2014/02/in-brand-storytelling-every-touchpoint-matters

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No, Dystopian Sci-Fi Isn’t Bad for Society. We Need It More Than Ever | Opinion | WIRED

No, Dystopian Sci-Fi Isn’t Bad for Society. We Need It More Than Ever | Opinion | WIRED | StoryReform | Scoop.it
Dystopian fiction is a warning, and if it makes people pay attention, then good—that's the point. People shouldn't fear technology, but they sure as hell better consider its effects.
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How the Future of Star Wars Could Change Long-Form Interconnected Storytelling - /Film

How the Future of Star Wars Could Change Long-Form Interconnected Storytelling - /Film | StoryReform | Scoop.it
Star Wars Long-Form Interconnected Storytelling could change everything. Lucasfilm are creating a completely connected world, from movies, tv, books, and games.
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The 7 Models of Storytelling for Brands

The 7 Models of Storytelling for Brands | StoryReform | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that
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The Spirit of Bacardi Works Branded Entertainment Magic - Brand Stories - New Age Brand Building

The Spirit of Bacardi Works Branded Entertainment Magic - Brand Stories - New Age Brand Building | StoryReform | Scoop.it
Bacardi works Branded Entertainment magic with the help from Warren Ellis and Michael Allred. The Spirit of Bacardi graphic novel
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Acclaimed Novelist Alison Lurie Thinks Buildings Say a Whole Lot About Us

Acclaimed Novelist Alison Lurie Thinks Buildings Say a Whole Lot About Us | StoryReform | Scoop.it
Your house can tell others whether you're happy or well organized or friendly-even what your politics are.
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The Power and Psychology of Words On Our Minds - Learning Mind

The Power and Psychology of Words On Our Minds - Learning Mind | StoryReform | Scoop.it
The article explains why the words do matter and the profound effect they have on each and every one of us
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5 Things UX And UI Designers Could Learn From Wes Anderson

5 Things UX And UI Designers Could Learn From Wes Anderson | StoryReform | Scoop.it
Lessons from the most meticulous filmmaker alive.
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Quantum Theory Proves That Consciousness Moves to Another Universe After Death

Quantum Theory Proves That Consciousness Moves to Another Universe After Death | StoryReform | Scoop.it
A book titled “Biocentrism: How Life and Consciousness Are the Keys to Understanding the Nature of the Universe“, published inthe USA, has stirred up the Internet, because it contained a notion thatlife does not end when the body dies, and it can last forever. The author of this publication,
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Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic | Beet.TV

Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic | Beet.TV | StoryReform | Scoop.it
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7 Digital Branding Tips From YouTuber Lindsey Stirling - Brand Stories - New Age Brand Building

7 Digital Branding Tips From YouTuber Lindsey Stirling - Brand Stories - New Age Brand Building | StoryReform | Scoop.it
Via Adweek. Lindsey Stirling is not only one of the most subscribed to YouTubers (5,215,140 subscribers) she also has a really passionate, engaged fan base. Which has led her on a seven year journey; from posting her first video on YouTube, to her audition on Americas Got Talent and getting no further than her first [...]
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The secret structure of great talks

The secret structure of great talks | StoryReform | Scoop.it
From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. In this talk, Nancy Duarte draws lessons on how to make a powerful call-to-action.

(Filmed at TEDxEast.)
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Story Consultant - Branded Entertainment Specialist. Everything I do reflects my core passions #Spirituality #Storytelling #Technology #Learning