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Barack Obama the storyteller | Limor's Storytelling Agora

Barack Obama the storyteller | Limor's Storytelling Agora | Narrative Disruption | Scoop.it
I'm not the only one looking into Obama's acceptance speech, am I?
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Narrative Disruption
Curating up and downs of corporate storytelling
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Jill Nussbaum: Empowering Digital Citizens To Deal Better With Sandy - PSFK

Jill Nussbaum: Empowering Digital Citizens To Deal Better With Sandy - PSFK | Narrative Disruption | Scoop.it
Relief efforts during the recent disaster were carried out mostly by on the ground volunteers but getting accurate information was difficult.
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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Narrative Disruption | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis, The Paul Ryan Clock
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EerstehulpSEO's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
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Content curation: your next Social Media Marketing idea

Those are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.

 

1. Why does Content Curation matter for marketers?

 

2. 7 Best practices for Content Curation

 

3. And great examples of NPO's effectively using Content Curation.

 

Part #3 is specific to NPO's (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.


Via Guillaume Decugis
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Jean-Paul Vimare's comment, October 19, 2012 5:24 PM
Merci, à toute l'équipe..Vous êtes fabuleux..Jean-Paul.
ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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The Analytics of a Twitter Nightmare: Dissecting the KitchenAid Tweet | Simply Measured

The Analytics of a Twitter Nightmare: Dissecting the KitchenAid Tweet | Simply Measured | Narrative Disruption | Scoop.it
By now, chances are you've seen the distasteful tweet posted - accidentally, we'd assume - from the KitchenAid official Twitter handle during last night's...
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Barack Obama the storyteller | Limor's Storytelling Agora

Barack Obama the storyteller | Limor's Storytelling Agora | Narrative Disruption | Scoop.it
I'm not the only one looking into Obama's acceptance speech, am I?
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Building brands in emerging markets - McKinsey Quarterly - Marketing & Sales - Strategy

Building brands in emerging markets - McKinsey Quarterly - Marketing & Sales - Strategy | Narrative Disruption | Scoop.it
Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.
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Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
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Transmedia Storytelling for Branding & Education


Via The Digital Rocking Chair
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BP Global - Gulf of Mexico restoration - Our continuing commitment to the Gulf

BP Global - Gulf of Mexico restoration - Our continuing commitment to the Gulf | Narrative Disruption | Scoop.it
Series of short films underlining BP's commitment to the Gulf Coast region...
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Storytelling is the New Currency in Digital Marketing | Storytelling, Social Media and beyond

Storytelling is the New Currency in Digital Marketing | Storytelling, Social Media and beyond | Narrative Disruption | Scoop.it
This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change.
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | Narrative Disruption | Scoop.it

"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

 

 

 

 

 

 

 

Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".

 

 

 

 

 

 

 

Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media


Via Antonino Militello, Antoine Calendrier
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YDeveloper's comment, August 30, 2012 5:59 AM
Rising of social media will take an interest to the next level. We don't know who wins.
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5 Reasons Why You Need a CSR Communications Roadmap

5 Reasons Why You Need a CSR Communications Roadmap | Narrative Disruption | Scoop.it
A CSR communications roadmap will help amplify your CSR efforts - here's what else it can do for you.
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How The Hunger Games might be better than your brand! | No Moss Brands

How The Hunger Games might be better than your brand! | No Moss Brands | Narrative Disruption | Scoop.it
Essential to any company's success is the ability to emotionally connect with your customers. The Hunger Games movie does just that. (How The Hunger Games might be better than your brand!
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5 Emerging PR Trends & the New Public Relations Skill Set for 2012 (& Beyond)

5 Emerging PR Trends & the New Public Relations Skill Set for 2012 (& Beyond) | Narrative Disruption | Scoop.it
  We’re well into 2012, and I think we can all agree that the new trends and opportunities for public relations are continuing to develop on what feels like a weekly basis.  At least I hope th...
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Why Brands are Becoming Publishers [video] - Brian Solis

Why Brands are Becoming Publishers [video] - Brian Solis | Narrative Disruption | Scoop.it

Insightful video interview by Brian Solis with Federated Media's CEO Deanna Brown on why "Context" could now be King. There's another element to content creation now...


Via Guillaume Decugis
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How viral photos spread on Facebook

How viral photos spread on Facebook | Narrative Disruption | Scoop.it
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Union Metric to measure social influence

Union Metric to measure social influence | Narrative Disruption | Scoop.it
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PM Netanyahu, Speech to the 67th UNGA | storytelling tactics | Limor's Storytelling Agora

PM Netanyahu, Speech to the 67th UNGA | storytelling tactics | Limor's Storytelling Agora | Narrative Disruption | Scoop.it
Much has been written and said already about the Bibi and bomb speech. PM Netanyahu is well known for his fondness of talking in front of an audience.
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Weber Shandwick Research Seeks To Uncover Science Behind Engagement

The traditional silos of marketing, communications and media will be further shaken up to better craft approaches to engagement.
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5 B2B Brands That “Get” Storytelling

5 B2B Brands That “Get” Storytelling | Narrative Disruption | Scoop.it

Good storytelling is the plot for 5 top B2B marketers

 

SUMMARY: Cisco, HSBC, Intel, General Electric and Boeing represent best practices in content marketing because they understand the power of great storytelling, writes Jesse Noyes. Cisco is running a full-fledged tech-story newsroom, and HSBC concentrates on businesses expanding globally. Intel's iQ project curates content its employees care about, GE Reports highlights innovative businesses, and Boeing produces articles and arresting video content that tells the brand story visually.

 

READ ARTICLE 

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Modern Mythology and the Transmedia Revolution

Modern Mythology and the Transmedia Revolution | Narrative Disruption | Scoop.it

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


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Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!
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idealawg: More about the benefits of life-story telling for both the teller and the listener

idealawg: More about the benefits of life-story telling for both the teller and the listener | Narrative Disruption | Scoop.it
My friend Cherie Orwig is a professional family historian.
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Making Your Story Visual: The Third Responsibility of a Good Storyteller | Storytelling, Social Media and beyond

Making Your Story Visual: The Third Responsibility of a Good Storyteller | Storytelling, Social Media and beyond | Narrative Disruption | Scoop.it
If a picture's worth a thousand words, how many words does it take to paint a picture? Well, if you've been following the crumbs in my blog, you'll know that I'm leading you to the third responsibility of a good storyteller.
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Coca-Cola Enterprises : Sustainability Plan

Coca-Cola Enterprises : Sustainability Plan | Narrative Disruption | Scoop.it

Quite impressed by the Coca Cola CSR platform!

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Inspired Storytelling by Eric Payne on Prezi

What is your story? Where do you find it? How do you find it? How do you repeat the process?
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