"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.
This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change.
"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".
Good storytelling is the plot for 5 top B2B marketers
SUMMARY: Cisco, HSBC, Intel, General Electric and Boeing represent best practices in content marketing because they understand the power of great storytelling, writes Jesse Noyes. Cisco is running a full-fledged tech-story newsroom, and HSBC concentrates on businesses expanding globally. Intel's iQ project curates content its employees care about, GE Reports highlights innovative businesses, and Boeing produces articles and arresting video content that tells the brand story visually.
Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...
If a picture's worth a thousand words, how many words does it take to paint a picture? Well, if you've been following the crumbs in my blog, you'll know that I'm leading you to the third responsibility of a good storyteller.