Much has been written and said already about the Bibi and bomb speech. PM Netanyahu is well known for his fondness of talking in front of an audience.
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Scooped by Antoine Calendrier onto Narrative Disruption |
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Relief efforts during the recent disaster were carried out mostly by on the ground volunteers but getting accurate information was difficult. Delete the scoop?
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"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from: - whether because your audience will find you first on social networks - whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators. Via gdecugis, The Paul Ryan Clock 
Сергей Житинский's curator insight,
December 12, 2012 6:21 AM
Еще одно мнение об эффективности фильтрации и подбора контента людьми - пользователями и экспертами... "Медиа и контент - занятия для людей и это большая проблема для нас, что мы отдаем иак много власти роботам, типа Гугл" - говорит Иона Перетти, совладелец газеты и гендиректор социального сайта Buzzfeed.com
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Those are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.
1. Why does Content Curation matter for marketers?
2. 7 Best practices for Content Curation
3. And great examples of NPO's effectively using Content Curation.
Part #3 is specific to NPO's (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers. Via gdecugis 
Jean-Paul Vimare's comment,
October 19, 2012 5:24 PM
Merci, à toute l'équipe..Vous êtes fabuleux..Jean-Paul.
ben bernard's comment,
January 9, 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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By now, chances are you've seen the distasteful tweet posted - accidentally, we'd assume - from the KitchenAid official Twitter handle during last night's... Delete the scoop?
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I'm not the only one looking into Obama's acceptance speech, am I?
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Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.
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The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi... Delete the scoop?
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Series of short films underlining BP's commitment to the Gulf Coast region... Delete the scoop?
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This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. Delete the scoop?
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"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".
Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media Via Antonino Militello, Antoine Calendrier 
YDeveloper's comment,
August 30, 2012 5:59 AM
Rising of social media will take an interest to the next level. We don't know who wins.
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A CSR communications roadmap will help amplify your CSR efforts - here's what else it can do for you. Delete the scoop?
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Essential to any company's success is the ability to emotionally connect with your customers. The Hunger Games movie does just that. (How The Hunger Games might be better than your brand! Delete the scoop?
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We’re well into 2012, and I think we can all agree that the new trends and opportunities for public relations are continuing to develop on what feels like a weekly basis. At least I hope th...
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![Why Brands are Becoming Publishers [video] - Brian Solis | Narrative Disruption | Scoop.it](http://img.scoop.it/HSuoO_zAD87KUst_URNc5Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Insightful video interview by Brian Solis with Federated Media's CEO Deanna Brown on why "Context" could now be King. There's another element to content creation now... Via gdecugis Delete the scoop?
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Scooped by Antoine Calendrier |
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Much has been written and said already about the Bibi and bomb speech. PM Netanyahu is well known for his fondness of talking in front of an audience.
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Scooped by Antoine Calendrier |
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The traditional silos of marketing, communications and media will be further shaken up to better craft approaches to engagement.
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Rescooped by Antoine Calendrier from Tocquigny's Digital Marketing Daily |
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Good storytelling is the plot for 5 top B2B marketers
SUMMARY: Cisco, HSBC, Intel, General Electric and Boeing represent best practices in content marketing because they understand the power of great storytelling, writes Jesse Noyes. Cisco is running a full-fledged tech-story newsroom, and HSBC concentrates on businesses expanding globally. Intel's iQ project curates content its employees care about, GE Reports highlights innovative businesses, and Boeing produces articles and arresting video content that tells the brand story visually.
READ ARTICLE
Via Tocquigny
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Rescooped by Antoine Calendrier from Transmedia: Storytelling for the Digital Age |
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Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...
Via The Digital Rocking Chair
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Scooped by Antoine Calendrier |
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My friend Cherie Orwig is a professional family historian.
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Scooped by Antoine Calendrier |
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If a picture's worth a thousand words, how many words does it take to paint a picture? Well, if you've been following the crumbs in my blog, you'll know that I'm leading you to the third responsibility of a good storyteller.
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Scooped by Antoine Calendrier |
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Quite impressed by the Coca Cola CSR platform!
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Scooped by Antoine Calendrier |
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What is your story? Where do you find it? How do you find it? How do you repeat the process?
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