"Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
Search engines now rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing and viral marketing. The rise of platforms like Pinterest and Instagram, and Facebook's multimillion-dollar acquisition of the latter, shows how visual content is becoming an increasingly important force for communication online".
Full Article Here: http://www.fastcompany.com/3000794/rise-visual-social-media
Via Antonino Militello, Antoine Calendrier