Landing page videos are fun, useful and can do wonders for conversion. We collect and critique some of our favorites.
Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing in a concise, entertaining and informative way.
According to fellow Unbounce writer Andrew Angus, explainer videos have the potential to boost conversions by as much as 20% . The power of landing page videos is far from surprising. Studies on web use have show that humans have an attention span of about 8 seconds. Our pet goldfish? Their attention spans are 9 seconds.
Remember that your landing page videos don’t exist in a bubble. When planning your script, storyline, and visuals you need to think of how these elements fit into your overall conversion strategy and landing page experience.
Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.
-- > 73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.
-- > Choose HTML5 over Flash. Here’s why:
* HTML5 videos run 58% faster than Flash on Linux and MacOS X
* Adobe Flash is not touch screen compatible and doesn’t play on most mobile devices
* HTML5 nails ease-of-use with more interactive platforms
-- > Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.
-- > Some of the popular video distribution websites include:
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Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues.
Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.
It's just perfect. Everything is in there. The scientists with beakers, synonyms for progress, powerful rushing water, a baby, a blue-collar guy with dirt on his face, time-lapse footage of a city at night. Since the dawn of time, these have been the images used by marketers who just didn't quite manage to have an actual idea. The images, when combined with a solemn voiceover, form the basis of one of the most enduring, and enduringly bad, ad templates--the old "shoot-the-brief montage." Recently, it seems as though more and more advertisers are reaching for this chestnut, so this parody comes at a particularly good time.
To illustrate this marketing strategy equivalent of paint-by-numbers, stock video footage firm Dissolve took its goods and created a masterpiece with the words of Kendra Eash's brilliant McSweeney's piece.
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]
A recent Kissmetrics study found that, with an average time of four minutes and 49 seconds spent on YouTube, and 5.13 pages viewed per visit, YouTube outperforms Facebook, Twitter and Pinterest for user attention and retention — all due to the power of video. Along those lines, Instagram videos are creating two times more engagement than Instagram photos. Perhaps a new saying should be coined: “If a picture is worth a thousand words, then a moving picture is worth much, much more.”
Now consider yourself, and if you had only one social outlet for your voice. Which would you choose to make your words and emotion count? Would you opt for 140 characters? Maybe a frozen image? Then ask yourself: Do I want to be revealing? Do I want to be engaging? Do I want to be entertaining? Do I want my words to last? If so, if you want to be true and meaningful, there’s one option. Only video can lead us into a social Web that’s truly social, more human and, yes, that will talk back.
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer. And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is 61% for desktop video viewing, 60% for [...]
Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.” She made up the name as a hidden reminder of who she is and why she is here. Learn more about Madelyn’s books: "Riding the Current" and "Essays in Two Voices".
Via Karen Dietz
This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here.
This year marks my 14th year in the content marketing industry. In all that time, I've done a number of "state of the industry" presentations, but never a full article. Well, here it is.
Just to level set, it's always helpful to have a clear understanding of the industry definition. According to Content Marketing Institute:
Content marketing is the strategic marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Innovation isn’t the purview of lone geniuses being struck, lightening style, by inspiration out of the blue. Rather it comes from creative, intelligent people who routinely encounter different perspectives and are frequently exposed to new concepts.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.