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Creating Awesome Video Stories: It's Easy w/ These Tools and Software

Creating Awesome Video Stories: It's Easy w/ These Tools and Software | Narrative Communication | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.

Via Karen Dietz
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Naomi Assaraf's comment, August 27, 2014 3:33 PM
ugh. I'm a supporter of the social media summit, but it seems like every article they write lately is a blatant ad for SMS. That's not what content should be used for. I'm really disappointed with that strategy.
Karen Dietz's comment, August 27, 2014 9:15 PM
I agree with you Naomi. When I saw the ad at the end of the article I was a bit disappointed. Luckily it can mostly be ignored while readers grab the insights about the tools. Hope you are having a great day.
Janet Vasil's curator insight, August 30, 2014 1:02 PM

Video tools keep getting better and easier.  Good article about some of the latest options.

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Why Your Brain Loves Visual Content - infographic - Digital Information World

Why Your Brain Loves Visual Content - infographic - Digital Information World | Narrative Communication | Scoop.it
Humans are biologically wired to process the world visually, which is why making content more visual increases its impact and efficacy.

 

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5 Landing Page Videos That Will Make You Jealous - Unbounce

5 Landing Page Videos That Will Make You Jealous - Unbounce | Narrative Communication | Scoop.it
Landing page videos are fun, useful and can do wonders for conversion. We collect and critique some of our favorites.

 

Intermediate/ Digest...

 

Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing in a concise, entertaining and informative way.

 

According to fellow Unbounce writer Andrew Angus, explainer videos have the potential to boost conversions by as much as 20% .  The power of landing page videos is far from surprising. Studies on web use have show that humans have an attention span of about 8 seconds. Our pet goldfish? Their attention spans are 9 seconds.

 

Remember that your landing page videos don’t exist in a bubble. When planning your script, storyline, and visuals you need to think of how these elements fit into your overall conversion strategy and landing page experience.

 

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marketingIO's curator insight, January 20, 2014 8:30 PM

Please click through to see the examples in action. It's a no brainer if done correctly.

marketingIO's curator insight, May 20, 2014 9:26 AM

Please click through to see the examples in action. It's a no brainer if done correctly.

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The Ascent of Video in Marketing Collateral | Position² | #TheMarketingTechAlert

The Ascent of Video in Marketing Collateral | Position² | #TheMarketingTechAlert | Narrative Communication | Scoop.it
Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

 

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

     * HTML5 videos run 58% faster than Flash on Linux and MacOS X

     * Adobe Flash is not touch screen compatible and doesn’t play on most mobile devices

     * HTML5 nails ease-of-use with more interactive platforms

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

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marketingIO's curator insight, February 5, 2014 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

marketingIO's curator insight, May 20, 2014 9:25 AM

Some solid information in this piece that I wanted to pass along to you.

Mike Power's curator insight, May 21, 2014 6:19 AM

Interesting but "Marketing Collateral"?   Please cut the meaningless jargon! 

To make matters worse, the link doesn't work! 

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The Content Marketing Landscape

The Content Marketing Landscape | Narrative Communication | Scoop.it

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.


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Guillaume Decugis's curator insight, April 22, 2014 7:40 PM

Unlike previous attempts at painting the landscape of content marketing, Scripted's co-founder Sunil Rajaraman identifies 5 types of content marketing solutions as well as 5 types of content that appeal to various customers.


One could object that the role of content curation for SEO is overlooked and you can always argue about the accuracy of the content specializations that he attributes to the various players but overall it gives an interesting perspective.

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Fast Food for the Mind: Stories or Tweets?

Fast Food for the Mind: Stories or Tweets? | Narrative Communication | Scoop.it
Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues.

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Karen Dietz's curator insight, April 10, 2014 9:43 AM

Here is a quick but powerful piece to get you thinking today. It's not a heavey message, it simply calls into question some of our social media habits, and helps put storytelling -- business and personal -- into a different light.


For many years in my work I've talke about the difference between junk food stories and healthful stories. The author, Souvik Choudhury makes the distinction here between fast food stories and wholesome stories. Love it love it.


Go read the article and figure out which ones you want to be telling most of the time (hey -- an occassional fast food story is fun too!).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Theophilus's curator insight, April 11, 2014 8:37 AM

A necessary skill to have in this fast-paced world.

Ali Anani's curator insight, May 2, 2014 12:55 AM

Food for thought, but what food?

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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Narrative Communication | Scoop.it

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.


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Presentation Excellence -- How To Guide

Every one of us has a natural presenter type, and there are six of them: Storyteller, Counselor, Coach, Teacher, Producer, Inventor. If you can understand yo...

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Guillermo Pérez's curator insight, April 8, 2014 11:43 PM

Claves importantes para hablar y exponer en público.

Johani Karonen's curator insight, April 9, 2014 3:20 AM

Excellence through some self analysis and good advice!

Theophilus's curator insight, April 9, 2014 9:53 AM

Some good insights shared here on the best options to employ when presenting. An amateur, it is said, when asked to speak, first thinks about what will be said, while a professional asks, "Who is my audience?".

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5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog

5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog | Narrative Communication | Scoop.it
Content marketing can be daunting. You know you need to participate but how do you do it? Here is a damn good content marketing strategy in just 5 steps.

Via Alessandro Rea
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What Are Insights? Business Story Secrets

An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recogniza...

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Karen Dietz's curator insight, April 1, 2014 4:03 PM

Here's a fabulous SlideShare program with a potent point about insights -- what they are, what they are not, and how cool they are. 


You may think you know what an insight is -- yet it's not what most of us think. This little piece of brilliance was put together by Antonis Kochellas from Ogilvy & Mather.


How does this relate to storytelling? Because understanding the insights you can gain from your personal and business stories -- and then leveraging those -- gives you access to a powerful force in the world. But only if you know and can recognize a true insight.


So go watch this slide presentation. Hopefully lightbulbs will turn on for you and your mastery of business storytelling will increase.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising

This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising | Narrative Communication | Scoop.it

Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas.

 

It's just perfect. Everything is in there. The scientists with beakers, synonyms for progress, powerful rushing water, a baby, a blue-collar guy with dirt on his face, time-lapse footage of a city at night. Since the dawn of time, these have been the images used by marketers who just didn't quite manage to have an actual idea. The images, when combined with a solemn voiceover, form the basis of one of the most enduring, and enduringly bad, ad templates--the old "shoot-the-brief montage." Recently, it seems as though more and more advertisers are reaching for this chestnut, so this parody comes at a particularly good time.

 

To illustrate this marketing strategy equivalent of paint-by-numbers, stock video footage firm Dissolve took its goods and created a masterpiece with the words of Kendra Eash's brilliant McSweeney's piece.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 28, 2014 3:05 PM

Clearly the kind of "meaningless tripe" you will want to avoid in your #brand advertising.

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Awesome Storytelling Quotes

Inspiring storytelling quotes from famous storytellers.

Via Karen Dietz
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Mervi Rauhala's comment, March 27, 2014 3:57 PM
Thanks Karen! I bought your new book Business Strorytelling for Dummies as soon as it got out. Great work! I am actually writing my own book about business storytelling. Finland needs one in Finnish language.The interest here is kind of building. I hope by fall when the book is out, it is in the roof :)
Karen Dietz's comment, March 27, 2014 4:34 PM
I am so excited for your Mervi! How wonderful about your book. And many thanks for grabbing mine :) Glad you like it. The more the merrier. Make sure I know when your book is out so I can buy my own copy and possibly do a review. Thanks!
Mervi Rauhala's comment, March 28, 2014 3:04 AM
Karen, I'll be glad to tell you when the book is out but it might be tricky for you to read it since it will be only available in Finnish. Finland is quite a small nation. Only 5 million people and culturally we are quite original too. That is one reason why we wanted to write a book just for Finnish audience. Things that work in American or other cultures don't necessarily work here. More about my wonderfull and weird country: http://finland.fi/ :)
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In defence of liberal arts & stories: Judah Pollack at TEDxWhitehorse

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TED...

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Karen Dietz's curator insight, March 25, 2014 7:24 PM

Ooooh, ooooh, ooooh -- here's another fabulous TED video on storytelling that is both awesome because of its content, and inspiring because of its message. Go Judah Pollack!


You won't want to miss watching this piece. Judah eloquently lays out the case for stories in business as a way to access and promote our humanity. And his sense of humor is fab.


Enjoy this video -- it's perfect to get you through the rest of the week!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Theophilus's curator insight, March 26, 2014 4:44 AM

One of the most powerful cases for story, narrative that I have heard in a very long while. A true example of the recipient of the very benefits of story he preaches, Judah Pollack lays down the gauntlet to help us process life through story. Thanks Judah for mastering the degree of Awesomeness and showing me the possibilities within my own story - in 3D.

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The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Narrative Communication | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]

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Karen Dietz's curator insight, August 27, 2014 2:10 PM

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jerry Busone's curator insight, August 28, 2014 8:07 AM

Good spin and interesting 

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Best Practices for B2B Content Marketing With Video - ClickZ

Best Practices for B2B Content Marketing With Video - ClickZ | Narrative Communication | Scoop.it

Intermediate/ Digest...

 

Video is also the tactic that the highest percentage of marketers (49.8 percent) described as "difficult to create." Why?

-- >  Budget. Despite the growing number of affordably priced production shops, the perception remains that video is expensive.

-- >  Resources. Creating video often requires outside resources, bucking the trend of bringing content creation in-house, especially among B2B marketers.

-- >  Quality. The third reason marketers find video difficult is likely because while it's easy to create a video, it's hard to create good video content.

 

Best Practices for B2B Video Marketing

-- >  Start with your audience. Picking the right topic is key to your video campaign's success.

-- >  Lead with the story, not with your brand. Once you've selected the right topic, tease it out with data, examples, and a narrative that has a beginning, middle, and end.

-- >  Let others speak for you. In life, as in marketing, it's best not to toot your own horn.

-- >  Show your stuff. Sometimes the story is about how your product makes your customer's life easier.

-- >  Don't be boring.

-- >  Keep the conversation going. Your video is just one customer touch point. The best content marketing strategies will continue the conversation long after the video ends.

 

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marketingIO's curator insight, February 18, 2014 9:53 PM

Excellent guidance. And video is only as expensive as you want it to be.

marketingIO's curator insight, May 20, 2014 9:23 AM

Excellent guidance. And video is only as expensive as you want it to be.

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Video Is the Future of Social - All Things D

Video Is the Future of Social - All Things D | Narrative Communication | Scoop.it

Basic/ Key excerpts...

 

A recent Kissmetrics study found that, with an average time of four minutes and 49 seconds spent on YouTube, and 5.13 pages viewed per visit, YouTube outperforms Facebook, Twitter and Pinterest for user attention and retention — all due to the power of video. Along those lines, Instagram videos are creating two times more engagement than Instagram photos. Perhaps a new saying should be coined: “If a picture is worth a thousand words, then a moving picture is worth much, much more.”

 

Now consider yourself, and if you had only one social outlet for your voice. Which would you choose to make your words and emotion count? Would you opt for 140 characters? Maybe a frozen image? Then ask yourself: Do I want to be revealing? Do I want to be engaging? Do I want to be entertaining? Do I want my words to last? If so, if you want to be true and meaningful, there’s one option. Only video can lead us into a social Web that’s truly social, more human and, yes, that will talk back.

 

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marketingIO's curator insight, December 12, 2013 7:59 PM

The data is undeniable, but the production is the hangup. If you can find a way to quickly produce video that is quick, easy and inexpensive, then your YouTube channel will deliver significant value.

marketingIO's curator insight, May 20, 2014 9:28 AM

The data is undeniable, but the production is the hangup. If you can find a way to quickly produce video that is quick, easy and inexpensive, then your YouTube channel will deliver significant value.

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The Content Marketing Marathon (Infographic)

The Content Marketing Marathon (Infographic) | Narrative Communication | Scoop.it

This morning, the runners of the Boston Marathon took to the streets of the city once again in pursuit of crossing the finish line on Boylston. 


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Stefano Principato's curator insight, April 22, 2014 3:14 AM

Take a look at the infographic below for tips on how to keep a steady pace, look to your fans for support and reach your content marketing goals.

Bart van Maanen's curator insight, April 23, 2014 7:26 AM

Ja, zo kan je online marketing ook bekijken.

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Visual Web Trend - The Growth of the Visual Web [Infographic] - Infographic B2B | #TheMarketingTechAlert

Visual Web Trend - The Growth of the Visual Web [Infographic] - Infographic B2B | #TheMarketingTechAlert | Narrative Communication | Scoop.it
This infographic shared by On addresses the exponential growth of the visual web trend in today's online marketing.

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marketingIO's curator insight, April 10, 2014 12:48 PM

Do you really need more justification to go visual?

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7 Ways To Use Lip-Smacking Visual Content To Build A Blog Audience

7 Ways To Use Lip-Smacking Visual Content To Build A Blog Audience | Narrative Communication | Scoop.it
Do you want to grow a huge audience for your blog? You need to start thinking visually. Learn how to create lip-smacking visual content in this post.

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Stefano Principato's curator insight, April 14, 2014 2:23 AM
It’s time to get visual
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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Narrative Communication | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]

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Karen Dietz's curator insight, April 7, 2014 3:48 PM

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Content Marketing Evolution - 5 Essential Stages

Content Marketing Evolution - 5 Essential Stages | Narrative Communication | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and a

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i-SCOOP's curator insight, March 25, 2014 12:49 PM

Lee Odden has been developing a model of content marketing maturity to help companies better understand where they are and where they could be with their own content marketing and as a guide for using outside content marketing services. This is especially relevant as the need to develop more integrated strategies has become the minimum to compete.

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Capturing Wisdom With Storytelling

Capturing Wisdom With Storytelling | Narrative Communication | Scoop.it
Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.”  She made up the name as a hidden reminder of who she is and why she is here.  Learn more about Madelyn’s books: "Riding the Current" and "Essays in Two Voices".
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Karen Dietz's curator insight, April 2, 2014 8:40 PM

Oh this is so cool! My good friend and biz story buddy Madelyn Blair is interviewed here by Annette Simmons (author of The Story Factor) where she talks about how to harvest our stories for wisdom. 


This is particularly important for leadership -- but also really for anyone in business who wants to maximize their work with business stories and being a compelling storyteller.


There are many qualities I love about Madelyn. She's brilliant and her book Riding the Current focuses on how we can stay up to speed in this age of information overload. In particular, she discusses how stories can help us continually engage with learning, and develop wisdom.


She talks about other topics in this interview, too -- like social media and its connection to storytelling. Plus she shares with everyone an activity any group can do to elevate mood, reveal core values, and find/transfer wisdom. Yeah!


Madelyn arrives tomorrow for a visit -- we're taking Bo Eason's storytelling workshop over the weekend, then heading to Los Angeles for meetings and a day-long get together of other biz story professionals. I can't wait to hang out with my buds, get inspired from sharing our work and progress, and be with everyone in person instead of via Skype.


OK -- enjoy this podcast. I know you will and thanks Annette for another great interview!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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State of Content Marketing: We're Witnessing a Market Correction

State of Content Marketing: We're Witnessing a Market Correction | Narrative Communication | Scoop.it

This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here.

This year marks my 14th year in the content marketing industry. In all that time, I've done a number of "state of the industry" presentations, but never a full article. Well, here it is.

A Definition

Just to level set, it's always helpful to have a clear understanding of the industry definition. According to Content Marketing Institute:

Content marketing is the strategic marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.


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Russ Merz, Ph.D.'s curator insight, March 27, 2014 1:52 PM

A detailed review of #contentmarketing, the definition, its history, trends and #stats. A keeper for future reference.

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Four Keys To Workplace Innovation

Four Keys To Workplace Innovation | Narrative Communication | Scoop.it
Innovation isn’t the purview of lone geniuses being struck, lightening style, by inspiration out of the blue. Rather it comes from creative, intelligent people who routinely encounter different perspectives and are frequently exposed to new concepts.

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Chris Farrance's curator insight, January 17, 2014 4:16 AM

I like this to be underpinned by a 'tight/loose' process that encourages engagement and doesn't stifle creativity

 

aanve's curator insight, March 23, 2014 11:26 PM

www.aanve.com

 

Cathy Matthews's curator insight, March 24, 2014 9:22 AM

Easy to implement solutions that make sense! For example, brainstorming - engaging thinkers with different skill sets across your organization - is a proven strategy that keeps the team involved,  motivated  and excited to find solutions and remain at the top of their game.

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Why Most Organizations Don’t Know Their Customers: No Stories

Why Most Organizations Don’t Know Their Customers: No Stories | Narrative Communication | Scoop.it
It's difficult to say when and where the concept of

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Karen Dietz's curator insight, March 25, 2014 7:09 PM

Work has been a whirlwind lately and yet I have many great articles to share with you in the coming days.


This one I particularly like -- even though it doesn't directly mention story. The reason I like it is because when the author, Karen Martin, suggests using qualitative methods for knowing your customers -- that means evoking and gathering stories. 


Oh sure, you could just conduct some interviews that will get you some opinions. But what you really want to do is evoke and collect stories from customers.


You evoke stories by asking customers, "Tell me about a time when ..." Lori Silverman and I wrote a chapter on this in our new book Business Storytelling for Dummies.


Why? Because imbedded in those stories are their personal experiences of  your product/service plus their values, world view, attitudes, and beliefs. Their stories are packed full of important information for you!


The reasons Karen offers for why companies don't know their customers is eye-opening. I know you will get lots of ah-hahs from this post, and some solid ideas of what you need to do.


Karen is a colleague and the author of the fabulous book Value Stream Mapping. So check it out :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, March 25, 2014 7:18 PM

The headlines of @Karen Dietz scoop  "No Stories"

  • Getting to know one’s customers is best done in their environment, as they’re interfacing with an organization’s goods or services.
  • If organizations don’t want the unvarnished truth, they should stop wasting their customers’ time.
  • Only when Lego took the time and effort to truly get to know its customers did their business turn around.
  • If you want to get to know your customers and what they truly value, talking with them directly is the only way.