Excerpt from guest post by Michael Brito, author of "Your Brand: The Next Media Company", published on Brian Solis Blog: "There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.
1. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.
2. There is an attention deficit in the minds of consumers. Our brains are finite and we can only consume a small amount of content and then actually make some sense of it.
3. Consumers’ lives are dynamic and extremely unpredictable making extremely difficult for brands to reach them with a message.
4. All consumers are influential and aid their peers down the purchase funnel.
If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.
You can hire consultants, agencies, and even third-party journalists and bloggers using platforms like Contently or eByline to create content and campaigns on your behalf.
Your brand must become a content organization.
This is much easier said than done, of course. Here are four, very easy considerations to get you started. 1. Why... 2. What... 3. How... 4. Where...
BusinessNewsDaily What Are Intangible Assets? BusinessNewsDaily Companies own a variety of physical assets, such as buildings, computers and equipment. These things are tangible — they can be touched or seen.
Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars.
Sergey Yatsenko's insight:
Our knowledge sharing institutions of today with Nanotechnology /New IP of Nano/. Critical Thinking give new Mindset, becoming Thought Leader. Development with Thought Leader !
In our class in Technopreneurship, our instructor discussed regarding theTechnopreneurship Ecosystem, the three vital components for business, Seed Money and its examples, Angel Investors, some Famous and Successful Technopreneurs and she also discussed to us the lessons regarding Intellectual Property and its Rights. Let me discuss these topics one by one.
Strategic planning is the all-important task of defining your business, brand or company’s strategy. How will you set, implement and meet your goals? What are your goals? Who is responsible for making these strategies real, tangible and credible?
According to nearly any business, strategic planning includes four, basic pillars:
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm.
Many new entrepreneurs think they need a business degree before starting a successful business, but I don't think that's true. Understanding your industry and having a passion for your work are more critical.
There is no way to sugar-coat it: Starting a business is a risk. There are real downsides to being an entrepreneur. Some are preventable and some are not. But after more than 25 years of starting businesses, I can tell you that the rewards for determined entrepreneurs far outweigh the risks of failure.
I say this because often times I talk to people who say they have a great idea for a business. And then, in the next sentence, they tell me all the reasons why they can’t start a business or why it’s not the right time. I think a lot of it boils down to the fear of failure, which is very real and is a tough obstacle to overcome. But there are also many myths surrounding entrepreneurism and starting a business that I think add to the fear unnecessarily and reflect a lack of understanding. That’s why I’ve decided, just like Jamie and Adam from the show MythBusters, to deconstruct some misconceptions.
InsideCounsel 7 steps to consider before licensing intellectual property agreements InsideCounsel When drafting and signing agreements regarding licensing or claims against intellectual property, there are a number of elements that must be...
From the article intro: "Inspiration hits. The light bulb goes on. You’ve got a passion, and you pursue it.
You see a need, and you fill it. There’s a question, and you answer it. You have a purpose, and you fulfill it.
These are all great reasons to begin writing a nonfiction book. And most writers, when struck by a good idea and the desire to write, simply begin writing.
However, an even better reason exists to take a bit of time before you beginning writing to evaluate your idea—at least if you want your book to be successful.
Evaluate? I can hear you groaning. No one wants to evaluate anything, especially that book idea you are so psyched about.
If you simply want to write the book of your heart and you don’t care how many copies you sell, great. Go for it.
If you want to write a successful book, meaning one that sells to lots of readers or to a traditional publisher and to lots of readers, however, it behooves you to take the time to consider if your idea is a good one by industry standards.
To do this, I suggest you discover nine things about your book idea. Once you have this information, you’ll know if your book has a chance of success."
The main aim of the NanoKTN is to facilitate the transfer of knowledge and experience between industry and research. We offer companies dealing in small-scale technology access to information on new processes, patents ...
Sergey Yatsenko's insight:
New Knowledge with Nanotechnology /New IP of Nano/.
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."
e-Learning conference calls for sustainable innovation University World News Dr Adele Botha, an expert in implementing and using mobile technologies in goal-oriented interactions, teamed up with Angelo Gitonga from the Ministry of Education in...
Fort Mills Times Finding structure for unstructured data FCW.com If hype equaled performance, big data and cloud computing would already be unmatched cost-cutting, efficiency-increasing, bottom line-building tools in the federal space.
For a small business to be successful, you really need to understand what your target market want and need. There is no point in selling products which they have no interest in because you won’t make any sales and to make sure this doesn’t happen, you need to define your market.