There's a lot of buzz about viral marketing, and sometimes it stems from unexpected places.
...I've already mentioned that I wanted my idea to focus on the news events surrounding the demise of Google Reader as well as the potential demise of Google's Feedburner product. I think it was much better for me to pick one of these rather than try to get the message across about both.
You couldn't save Google Reader after it was announced to be shut down, but Feedburner still has some legs (for now) and that's the one I care about the most....
Via Jeff Domansky