Did you know that women use social media more often and in more ways than their male counterparts?
What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?
Moreover, women are more likely to engage with brands on social media than men, consume more news from social sources and are leading the trend towards mobile. This visual from Finances Online takes a closer look at why women dominate social media worldwide.
Via Russ Merz, Ph.D.