How Apple Tells Their Product Stories rather than tell the benefits alone of the product.
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Stories and narrative design, from visual, written word to transmedia projects
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This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta... Via Jim Signorelli 
Parker Donat's curator insight,
April 9, 6:39 PM
As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness.
It's not about how much money you have, it is about how good your story is for me to buy your product or service. Delete the scoop?
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OuroborosEntertainment's insight:
“If you have an idea of what you want to make, what you were put here to do. Just go and do it” Delete the scoop?
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Why is storytelling important? Via Andrea Zeitz, Janice Tomich, Jim Signorelli Delete the scoop?
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What's all the buzz among marketers about storytelling? Okay. Sell with stories. I get it. They work better than explicit hit-them-over-the-head-and-kick-them-in-the-behind-fact-based-and-really-boring-selling messages. Via Jim Signorelli 
Jim Signorelli's curator insight,
January 26, 5:37 PM
There is a very big difference between storytelling and StoryBranding. Not knowing the difference can make one smart enough to be dangerous. Delete the scoop?
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Mark Sampson is one of the leading Brand Story Strategists in the UK. Take a moment to see what he has to say about the current industry and things to come. Delete the scoop?
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When Advertising Meets the Meme Via brandinmind Delete the scoop?
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There’s a reason for why certain storytelling elements just keeps coming back, again and again.
Well, it’s because they work.
I’ve done some research and collected the different storytelling elements in one place.
Here we go: Via Gregg Morris 
Sarah McElrath's curator insight,
February 11, 7:38 AM
I have heard Donna Napoli describe #3 as "the extraordinary on an ordinary day." 
BookChook's curator insight,
February 11, 7:36 PM
Good to use as a scaffold with older kids who want to write fiction. Maybe change some of the language? 
Sanna Tyrvainen's curator insight,
February 25, 2:55 AM
I think we should all do this every now and again; reflect the above list to your life or to one day of our life. I'm sure it would make our lives feel much more eventful and exciting. Delete the scoop?
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My take on visually presenting Kurt Vonnegut's theories about archetypal stories, designed after researching the subject. 11"x17" (click for larger version) Via Karen Dietz 
Tribe Pictures's curator insight,
February 8, 10:31 AM
Great infographic on Kurt Vonnegut's theories on story shapes 
Mary Daniels Brown's curator insight,
February 8, 10:52 AM
A graphic designer's visual representation of story structure. Nice! Delete the scoop?
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Novel influence MD Dan Ball provides his insight to how to win over audiences and go viral. Video marketing will never be the same again once you understand th Delete the scoop?
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"At the center of all marketers’ brand ambitions sits the hope of creating a fan base. All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference between fans and customers is behavioural. Fans are the type of customer that feels they are brand stakeholders. They are part of and some create the brand story itself. Fans go out of their way to buy and use a brand. They talk about the brand for you, harnessing the power of story through word of mouth. They position your brand better than you will. To your other customers they are the authentic voice of the brand, more so than you." Via Gregg Morris, Jim Signorelli 
donhornsby's curator insight,
April 21, 8:03 AM
(From the article): This simple model of branding can act as a checklist for your storytelling. You can see if all the brand assets are connected to enable customers to become brand fans. Do you enable your customers to share brand images you have created? Do you celebrate when customers create their own images and share them? How do you create and support the creation of news about your brands? Are enabling your customers to play with your brand? What happens when you let your customers view your brand? If your can create a tactical plan that employs these aspects you set your self up to enable your brand to create fans. Of course you need an authentic brand story but customers need more than that to become fans. 
Peter Fruhmann's curator insight,
April 22, 3:51 AM
I like the article and the model, the examples illustrate it well and I partly agree that you need an authentic brand story. I tend to call it a (solid and authentic) ‘brand narrative’ (“why we stareted this and for whom”) from which you can derive multiple brand stories (for times change, don’t they?) to share and/or exchange with your customers and fans (meaning you also listen tot heir stories about your brand): values in action stories, celebration stories, innovative idea stories etc… One remark: I didn’t like the ‘thumbs up’ (stock)photo in the article. An authentic brand wouldn’t use a cliché like that ;-) Delete the scoop?
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Takes big swing on apocalyptic space Western Delete the scoop?
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What does your brand stand for?
A brand is like the lead character of its own story. And like any story character, brands have values and beliefs that become associated with them through their actions. The challenge for marketers is to characterize their brands first before products are introduced. This provides a foundation on which the brand is built with each new development. It also helps to define thebrand’s culture in order to help employees discern the difference between programs and products that fit vs. those that don’t. Whether yours is a big national or small local brand, and to the extent that you have a clear definition of your brand character, customers, prospects and employees will relate better to what you’re all about. Shown in this infographic are twelve character types. Use this chart as a starting point to define what your brand stands for. It’s always best to find a single characterization that defines your brand, but oftentimes a blending of two or possibly three character types is needed. At the very least, this chart is meant to stimulate your thinking. Don’t be afraid to invent your own character type, just make sure your state the necessary details that clearly set you apart from your competitors. Above all, it is important to demonstrate this characterization constantly across everything you do. Via Jim Signorelli Delete the scoop?
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We live in a culture saturated with stories. From commercials lasting a few seconds, to TV shows lasting a few seasons, we are inundated with more tales every day than any other generation in history.
We can’t seem to get enough stories. We can’t seem to tell enough.
And brands are no exception.
Many brands want to have their stories told. Yet ironically, they (and their marketing teams) often aren’t quite sure what a story is. Marketing wisdom may extol the virtues of storytelling as a technique for engaging audience emotion, but much less is said about what elements make up a story. Or even more crucial, how marketers can use those elements to craft a compelling brand story. Via Gregg Morris, Jim Signorelli
Peter Fruhmann's curator insight,
March 1, 4:06 AM
Very sympathetic and well written. It can't be said often enough: the story is as much the teller's as it is the listener's. So keep in touch with your audience or you'll loose them. Delete the scoop?
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Pitch Perfect by Jon Steel the finest examples of going beyond a presentation to tell a storytelling experience. Delete the scoop?
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Who is Jim Signorelli? and how is he shaping the way brands tell their stories? The latest brand story interview for Ouroboros Entertainment 
Omar Kattan - New Age AdMan's curator insight,
February 21, 9:46 AM
@JimSignorelli Founder/CEO eswStoryLab on Brand Storytelling Delete the scoop?
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Ouroboros Entertainment Interviews Omar kattan about brand story
Omar Kattan - New Age AdMan's curator insight,
February 13, 9:44 AM
My interview with @OuroborosEnt on why storytelling is crucial for new age branding Delete the scoop?
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Teaching Transmedia with Comics: A Conversation with Tyler Weaver — @Peter_Gutierrez Connect the Pop
Via Simon Staffans Delete the scoop?
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Ian Klein: "At a recent conference on transmedia, or multiplatform storytelling, Starlight Runner Entertainment CEO Jeff Gomez said that stories help us commune with things greater than ourselves." Via siobhan-o-flynn, The Digital Rocking Chair, Lynnette Van Dyke, Paul Rawlinson, Jim Lerman Delete the scoop?
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Ouroboros Entertainment Industry Interview with CEO Jeff Gomez of Starlight Runner Delete the scoop?
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