"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog.
Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.
How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue to justify it. Like some bloggers do.
As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:
- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.
But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell.
Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?
If you search and pay attention to the concept of “content curation”, you reach the conclusion that some users refer to “content curation” as “digital curation” - something which is likely to lead to confusion.
Digital Curation is the management and preservation of digital material to ensure accessibility over the long-term (1). It’s a discipline with embedded practice and research (2). Wikipedia displays a similar definition: “the process of establishing and developing long term repositories of digital assets for current and future reference by researchers, scientists, historians, and scholars.”
If you want to refer to: “the act of researching, finding, filtering, editing and collecting, valuable information resources into meaningful collections, guides or galleries to help a specific group of people make sense/learn or be updated on a specific topic” (3) then what you mean is Content Curation. That’s what you can do on Scoop.it - you curate or you aggregate (which is a step prior to content curation).
Time to ask: “Who curates those who curate the curators”?
Are you aware of the difference between Digital Curation and Content Curation or do you use the concepts interchangeably? Your feedback will be welcome.
Robin Good: Excellent guide to digital curation resources by Charles W. Bailey, Jr.. It includes alphabetically organized lists of digital-curation related resources from academic programs to file formats, guidelines, organizations, blogs, and a very rich list of digital curation software tools.
From the site: "This resource guide presents selected English-language websites and documents that are useful in understanding and conducting digital curation. It is also available as an EPUB file (see How to Read EPUB Files)."
Robin Good: Leanpub is a free web service that allows you to create, edit and publish your own book in PDF, .epub (iPad) and .mobi (Kindle) formats, and to sell it online at your own set price.
With Leanpub you get 90% of the selling price, minus a fixed .50cents per copy sold which goes to Leanpub. Check this table for more details: http://i.imgur.com/ziqV5.jpg
Leanpub it's simple to use, but, in my opinion, it's not for everyone, as its setup is not as simple and straightforward (yet) as that of other web apps. But if you are a bit familiar with Dropbox, if you can easily edit text files, and don't mind tagging your book text with a few asterisks here and there, then you should be more than fine with this tool.
Basically Leanpub hooks up to your Dropbox account where it drops a set of simple text files that control the contents, sequence, formatting and images for your book.
So to work with Leanpub, you actually open a text file in your Dropbox account, and start editing it. The Leanpub account is used only to initially create the files needed in Dropbox, to generate previews and to provide you with the means to provide marketing info for your book landing page (auto-created by Leanpub).
It is possible to start a book by importing content from your blog RSS feed or from a Word document saved in HTML format.
One other cool feature of Leanpub is its ability to allow you, as an author, to publish and start selling your book at any time, giving you the option to actually get paid from the moment you publish your first edition.
People can sign-up to your book updates via the landing page, and Leanpub collects for you their emails so that you can keep in touch with them, and alert them everytime you have a new edition out.
The final cherry on the pie at Leanpub is the "bundling" feature which allows authors to bundle together either multiple books of their own, or their books together with other authors'(and their approval) ones and to offer them at a special discounted price.
This option by itself allows book authors both to use a very powerful marketing approach juxtaposing their titles to other relevant ones, as well as to cultivate their own competence in a specific area to curate relevant book sets for their audience. Check the bundling feature in this video here: http://youtu.be/BGJoDImqSqU
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.