MYOB - Minding Your Small Business
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MYOB - Minding Your Small Business
You're busy minding your own small business. I'm busy finding reliable, actionable information to help you do that.
Curated by Annie Kile
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The Only 2013 Marketing Guide You Need to Succeed | Heidi Cohen

The Only 2013 Marketing Guide You Need to Succeed | Heidi Cohen | MYOB - Minding Your Small Business | Scoop.it
Want your 2013 marketing to succeed? Of course you do! (Who doesn’t?) Then follow this 2013 Marketing Guide, written in plain English and broken into 105 easy-to-follow steps.
Annie Kile's insight:

Heidi Cohen is not only an expert - but a very generous expert.  This is a spot on and must read for small business owners getting their show on the road for 2013.  

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Pete Rose's curator insight, April 9, 2013 10:36 AM

I'm going to have to check this out.

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Content Marketing: Superheroes Teach the Art of Storytelling | ClickZ

Content Marketing: Superheroes Teach the Art of Storytelling | ClickZ | MYOB - Minding Your Small Business | Scoop.it
Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.
Annie Kile's insight:

"It's a bird, it's a plane, it's Super Content!"

 

Superman, Batman, the Green Lantern, along with a cornucopia of other comic book characters have been around longer than many (maybe even most) of you have been on the planet.  Author Bryan Eisenberg does a fantastic job relating the staying power of these characters with creating content that stays with your customers. 


Content marketing that works is content marketing that packs a powerful punch when it comes to telling a compelling story that resonates with you customers.  There’s tons of info out there as to the importance of storytelling – but this one is stands out.


It’s one thing to read about “content personas” - another to find an article that shows you how to put personas into play within your content marketing. 

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How To Wow A Senior ExecutiveInnovation

How To Wow A Senior ExecutiveInnovation | MYOB - Minding Your Small Business | Scoop.it
You finally land that big meeting with the senior executive, now what? SAP employees give you tips on how to prepare.
Annie Kile's insight:

I just ghosted a post on this very subject for a client.  Many small business owners either hesitate to go for Big Gun decision makers or work hard to network to get the appointment but flounder once the elevator door to the excutive suite opens.  


This article is great because it provides examples of "What to do / What not to do" from people who make their living creating meaningful C-suite relationships, as well as making successful presentations to Big Gun Execs that result in doing business with Big Gun decision makers.  



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Lessons From JC Penney's Doomed Marketing Makeover - Forbes

Lessons From JC Penney's Doomed Marketing Makeover - Forbes | MYOB - Minding Your Small Business | Scoop.it
Lessons From JC Penney's Doomed Marketing Makeover Forbes I have been an enthusiastic and vocal supporter of Penney's “no sale” strategy for almost a year now, sticking with the brand even as its marketing fell on deaf ears with consumers and...
Annie Kile's insight:

Way back in July I ghost wrote a blog for a client on this very subject.  This brand makeover was doomed as JC Penny appeared to make the supreme mistake:  Forgetting the customer is always right.  How did they do that?  By deciding for, rather than asking, their customers what they wanted.  This article has a slightly different take - but small business owners should take note of this cautionary tale if they're looking to re-vamp their marketing and/or pricing strategies in 2013.


The challenge for many small business owners when it comes to creating effective marketing strategy is that they shy away from conducting meaningful market research.  Many think they "can't afford it" as they assume you need to hire an expensive consultant.  


Certainly expert knowledge and advice are optimal - but DIY market research is always better than no market research.  Here's a link to my post "Market Data: The Short Story" to get help get your started  http://wp.me/pFknD-7g



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Saying Good-Bye to a Client or Customer

Saying Good-Bye to a Client or Customer | MYOB - Minding Your Small Business | Scoop.it
Ending a relationship with a client is never an easy thing to do – no matter what the circumstances might be.  Tomorrow I need to let a client go. In my case this will be a “no fault” severance; bu...
Annie Kile's insight:

A business relationship is just that - a relationship.  And, when relationships end we grieve.  This article can help navigate the path from denial to acceptance - a path that serves the best interest of your business as well as your client.     

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What’s Love Got to Do With It?

What’s Love Got to Do With It? | MYOB - Minding Your Small Business | Scoop.it
(Note:  I like my title.  It’s even more clever if you happen to be old enough to remember Tina Turner’s hit “What’s Love Got to Do With It?”) For some people the number 13 is unlucky.  Others like...
Annie Kile's insight:

Freelancer or small business owner - our success is limited by only two things (and neither one is money.)

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Resolve Versus Commit

Resolve Versus Commit | MYOB - Minding Your Small Business | Scoop.it
Well, we’re looking at a New Year and, just like everyone else, many small business owners are starting to think about New Year’s resolutions. Most people might think resolving to do somethin...
Annie Kile's insight:

Is there a difference between "resolving" and "committing" - you betcha - and that (slight) difference can make all the difference...

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Twelve Time Management Habits to Master in 2013 - Forbes

Twelve Time Management Habits to Master in 2013 - Forbes | MYOB - Minding Your Small Business | Scoop.it
Forbes
Twelve Time Management Habits to Master in 2013
Forbes
Here are 12 time management habits for the new year. Tailor these as you like, but whatever you do, work on one each week using Benjamin Franklin's method: Habit 1: Strive to be authentic.
Annie Kile's insight:

Ben figured out that it's much more powerful to focus on creating good habits than breaking bad habits.  Stephen Covey gave us seven great habits to be highly effective -  here are 12 great habits for managing our most limited resource:  TIME

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