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Rescooped by Adela Atak from Content marketing automation
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7 Content Marketing Tools to Boost Productivity

7 Content Marketing Tools to Boost Productivity | myFeed | Scoop.it
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 26, 2015 4:19 PM

Very useful tools here, compiled by Ian Cleary.


We particularly love Zapier here at Scoop.it and we've used it to integrate our lead generation pages on Unbounce with Pipedrive which is our CRM tool.


We'll probably write a post on what we've learned doing that but it's been extremely useful as it enabled us to precisely measure the origin of a deal and trace it back to a specific piece of content. So now our content team is able to not only understand which content converts but our business team clearly understands the value of content.

JannahTepace's curator insight, January 26, 2015 6:47 PM

7 Content Marketing Tools to Improve Your Productivity http://bit.ly/18f3M0V #contentmarketing ;

Rescooped by Adela Atak from Interview Advice & Tips
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Discussing Your Gap Year at an #Interview

Discussing Your Gap Year at an #Interview | myFeed | Scoop.it
An employer's perspective on the value of your gap year travel, with practical advice on how to discuss and explain the benefits in an job interview.

Via Cruise Line Class
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Cruise Line Class's curator insight, May 28, 2014 8:53 AM

Excellent article...thank you so much for the suggestion! 

 

The interview will be concerned with the gap; however, most inerviewers really want to know that you have made good use of that time.

 

Did you volunteer, learn new skills, go back to school, help with an urgent family situation.  Please read on to gain more insight on how to discuss your gap.

 

Until next time...PS - Live on Purpose!

Len Richards's curator insight, June 13, 2014 8:27 AM

thanks.

Rescooped by Adela Atak from Content marketing automation
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Can SMB's afford the impressive ROI of Content Marketing?

Can SMB's afford the impressive ROI of Content Marketing? | myFeed | Scoop.it

Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation?


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 25, 2014 12:43 AM

A great compilation of studies on the ROI of content marketing from Eloqua and Hubspot. There are lots of interesting numbers which show how valuable content marketing can be in the long run: unlike advertising which costs increase with success, content marketing scales up by delivering economies of scale with lower and lower costs per lead or visitor. 


Now, the caveat is that these studies focus on sizeable organizations who can afford the following investments: "According to Eloqua’s findings, a mid-sized organization should expect to spend approximately $12,000 a month and a larger-sized company could expect about $33,000 a month."


This raises the question of the accessibility of content marketing to small and mid-size businesses. To really be the new advertising, Content Marketing needs to become accessible to all - hence the growing interest for leancontent solutions and tools. 

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5 Steps to Mastering Tech Networking Events - Mashable

5 Steps to Mastering Tech Networking Events - Mashable | myFeed | Scoop.it
5 Steps to Mastering Tech Networking Events Mashable Successfully navigating tech industry networking events can be difficult, whether you're a startup founder searching for the right talent, a developer looking to advance your career or an...
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Rescooped by Adela Atak from Curation & The Future of Publishing
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Content Strategy of disruptors: how Open Garden's leverages content curation to build momentum

Changing the world not only takes a great idea but also takes building momentum around it.


The team at Open Garden, a San Francisco based startup - who could be to mobile data what Skype was to telephone calls - understood from the beginning how important it was to build a community around its disruptive idea.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, February 6, 2014 8:09 PM

For more and more startups and companies, this means publishing great engaging content to build their community - a strategy where content curation greatly helps as Open Garden Co-Founder & CEO Micha Benoliel explains in this video.

Guillaume Decugis's curator insight, February 6, 2014 8:14 PM

With the convergence of Search and Social Media, building a community really means building a community of interests around what your company is all about.


For Open Garden's founders, this is about showing how hot the space they have pioneered is. They explain how and why they're doing it in that video.

Rescooped by Adela Atak from Content marketing automation
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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | myFeed | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 23, 2014 6:47 PM

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

Rescooped by Adela Atak from Content marketing automation
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(Tips You Don't Want To Miss To) Get People to Open your Emails

One of the most important elements of email marketing is writing subject lines that get people to open your emails. 


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 6, 2014 11:18 AM

If you've been using email marketing, chances are you're already familiar with some if these. But I'm sure you'll also find new ones and it's a good checklist for inspiration to have available for your next campaign. 

Amy Hollingsworth's curator insight, March 6, 2014 12:34 PM

Great article, especially for educators. I think a lot of students don't read our emails either, because the titles sound so boring!

Martin (Marty) Smith's curator insight, March 6, 2014 8:04 PM

My favorite is #4 TELL don't SELL. Other solid email marketing tips in this deck. I would add:

* Never one than one thing unless NEWSLETTER.

* Ask a question in our subject you partially answer in the email (their tip #5). 

* Always include social share button in prominent position.

* Always include a "can't see" URL as that promotes social shares too. 
 * Always have a LIVE FROM address not "NoResponse@YourURL ...but you must monitor responses too. 

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Women's Economic Empowerment and Entrepreneurship on the Rise - Diplomatic Courier

Women's Economic Empowerment and Entrepreneurship on the Rise - Diplomatic Courier | myFeed | Scoop.it
Women's Economic Empowerment and Entrepreneurship on the Rise
Diplomatic Courier
Women entrepreneurs are on the rise and are making a critical contribution in reshaping the global economy.
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Rescooped by Adela Atak from Content marketing automation
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3 metrics of content marketing success

3 metrics of content marketing success | myFeed | Scoop.it

The team at Brandpoint, a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Here’s how they suggest that you track your content marketing success.


Via Ally Greer
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Ally Greer's curator insight, March 11, 2014 5:00 PM

Great infographic: it tells about three things to look for when determining whether your content is successful or not.


What would you add?