Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility. Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success.
“ Facilitating discussions between students is one of those things that is infinitely easier when you’re teaching in a physical classroom rather than online. When the students are all in one room, discussions happen more naturally. Facilitating the same type of productive, useful discussion when teaching online is more of a challenge. The handy infographic below …”
Via Deborah Welsh
Blackboard, a company that makes software that many colleges use to run their classroom and online courses, announced on Wednesday that it was expanding its support for MOOCs, though it is relatively late to the much-talked-about trend of massive open online courses. “We watched really carefully, and we thought about doing something” sooner, said Ray Henderson, president of Blackboard’s teaching and learning division, in an interview this week. “This is one of those times when we said this is a watch and develop, not jump on it.” The company announced at its annual conference here that it would create a new MOOC platform that colleges could use free if they were existing Blackboard customers. Many colleges looking to experiment with MOOCs have signed up for Coursera or edX, two popular platforms that are growing fast. And one of Blackboard’s competitors in the course-management software business, Instructure, already offers a MOOC platform for its customers, called Canvas Network. Colleges “want this,” said Mr. Henderson, referring to support for free online courses. “If they don’t get it from us, they could get it from someone else, which initiates a new relationship that is potentially a risk to us.” Blackboard also announced that 15 additional institutions, including Temple University’s business school and Syracuse University, plan to offer MOOCs using Blackboard’s software starting this fall. Darin Kapanjie, managing director for online and digital learning at the Temple business school, said it had decided to use Blackboard for MOOCs because the school already uses the company’s software for its online courses. “Why not put students in the same environment they’re going to be in if they enroll?” he said. Katie Blot, Blackboard’s president of global education services, said that she and other officials at the company had been hearing three main reasons from colleges to try MOOCs: to open access to education, to experiment with new teaching methods, and, as a form of marketing, to give nonstudents a taste of what the institution is like. Mr. Kapanjie said marketing was the main reason his institution was trying a MOOC. “It’s marketing and brand awareness,” he said. “Our biggest issue is nobody knows about us,” he added, noting that the business school has offered online courses for several years.
Via Huey O'Brien
Box is one of those companies that is reinventing itself so quickly, it's likely that it will be something quite different within a couple of years. This week, the Los Altos, California-based content sharing service announced a new ecosystem for education-based collaboration. The company said that more than 100 universities and hundreds of K-12 institutions already use Box for sharing, and that its sales in that sector grew more than 119 percent in the past year. But, while students and faculty are embracing technology, Box said that only 38 percent of students at U.S. colleges and universities can get their class materials online, and only 34 percent of faculty are using education apps. Box's strategy is to focus on content management for sharing educational materials, collaboration tools for students and teachers, access to content and tools for mobile devices, and integration with existing educational tools. One part of the evolving ecosystem is a new, education-focused program of OneCloud app partners to encourage the creation of learning materials, the management of classrooms, and communication between students, instructors and parents. OneCloud partners include grading app Engrade, Nearpod for creating and sharing interactive lessons, a group texting service called Celly, the note-taking and handwriting app Fluid Notes, an iPad word processor for large documents called UX Write, and a video presentation-builder, 9 Slides. Box is adding to its ecosystem through a new relationship with a cloud-based learning management system, Canvas by Instructure. Canvas will integrate the suite of collaboration and management features in Box Embed, a HTML5 framework. Students and teachers will upload and collaborate on their content within Canvas, and the content will be centrally managed within Box.
Via Huey O'Brien
“ Instructivism is dead. Gone are the days of an authoritarian teacher transmitting pre-defined information to passive students. In the 1990s, constructivism heralded a new dawn in instructional desi...”
Via Dorian Love
“Many marketers give credit to Seth Godin for how they think about marketing in the 21st century. Godin has written 17 bestselling books that have been translated into more than thirty languages. American Way Magazine calls him, “America’s Greatest Marketer,” and he writes what may be the most popular marketing blog [...]”
Via Matt Polaniecki, Ivon Prefontaine, Ivo Nový
“A major criticism I have of most educational institutions is that their primary focus is on students' intellectual and cognitive development. Too often individual learner's needs do not enter into...”
Via Beth Dichter, massimo facchinetti
“ Infographics are popular. They’re a fun way to present and read data, and many people believe that information that is presented visually is often retained better (at least for some learners). Many teachers today are using infographics, both in their classrooms and for their own professional development. There are so many tools out there to …”
Via Deborah Welsh
The Open Learning Initiative (OLI) is a grant-funded group at Carnegie Mellon University, offering innovative online courses to anyone who wants to learn or teach. Our aim is to create high-quality courses and contribute original research to improve learning and transform higher education.
Via Dennis T OConnor
Emotions play tricks on our memories, making our recollections of events much happier or heart-wrenching than they actually were. Smartphone app Expereal seeks to cut through those cognitive traps by allowing you to rate your day on a 10-point scale and organizing that data into easy-to-read charts. The iOS app (Android and Web-based versions are planned) is the brainchild of Brooklyn-based digital strategist Jonathan Cohen, who was inspired by psychologist Daniel Kahneham’s 2010 TED talk “The riddle of experience vs. memory.” Kahneham argues that our memories are often distorted by cognitive biases. For example, one bad day can completely spoil someone’s memory of an otherwise pleasurable two-week vacation. When designing Expereal, Cohen decided to stick to a 10-point scale to help users keep their ratings objective. “I could have potentially asked people to pick a word to describe their mood, but what I like about numbers is that in order to get the full breadth and benefit you also have to enter tags and give meaning to it,” says Cohen. Expereal’s first screen allows you to rate your day (or part of the day, depending on how often you use the app). Then you can note your location and the people you are with, add tags and snap a photo. A drop-down menu takes you to a set of charts that visualize your ratings by day, week or month, and compares your numbers to all of Expereal’s users or your Facebook friends who also use the app (data is aggregated anonymously). The “Expereotype” option is an album of your in-app photos with embedded ratings, tags and locations. Cohen says Expereal fills the gap left by journaling apps and life-tracking wearable tech products like Jawbone UP and Nike Fuelband. “None of these services in my mind really address the fundamental question–’how is my life going and how is it trending over time?’ I thought that by having a better understanding of this over time, it would be an interesting way to look back in order to move forward,” says Cohen.
Via Huey O'Brien
"In order for students to tackle the multi-step word problems they'll be asked to solve as early as elementary school, they need to have mastered their addition, subtraction and multiplication facts. By answering 4 + 12, 15 - 5, 9 x 7 and 18 / 3 quickly and accurately, students can focus on reading word problems to figure out what the question is asking them to do. There are tons of fun apps that help children build their math fluency through games and flashcards. Check out some of these fantastic math apps."
Via John Evans