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7 Current Design Trends Every Marketer Should Know

7 Current Design Trends Every Marketer Should Know | MyArticles | Scoop.it
Catch up on all the latest graphic design trends you should know about.
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How to say NO! Communication skills that work

Most people don't like saying no -- in any language. But to be strong and confident, sometimes you have to say no. Watch this lesson to learn *how* to say "no", show confidence, and have the...
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2014 Digital Marketing Trends - Mixing Mastering

2014 Digital Marketing Trends - Mixing Mastering | MyArticles | Scoop.it
2014 Digital Marketing Trends What does the future hold for digital marketing in 2014?
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Why Should I Use Video in My Next Marketing Email? - Tower Data

Why Should I Use Video in My Next Marketing Email? - Tower Data | MyArticles | Scoop.it

Digest...

 

Video Improves Email Metrics

According to a study by the Web Video Marketing Council, 88% of email marketers report a positive impact from incorporating video into their strategies. To quantify that further, an Experian study found that when marketers included the word “video” in an email subject line, open rates rose by 7%, conversion rates rose by 21% and average order value rose by 24%.

 

Video Is Highly Deliverable

With the advent of HTML5 and progressive playback, technology is no longer the problem. Lynn Baus at MarketingLand explains that HTML5 is supported by a very high number of email clients, allowing marketers to deliver video to most inboxes without the need for a third-party plug-in. HTML5 also allows the marketer to designate fallback media, such as an animated gif or static graphic, for the handful of email clients that don’t support video. And finally, thanks to the use of hosted, progressively downloadable video files, users can launch a video even while it’s buffering.

 

Video Adds a Human Touch

Rather than your email coming from a cold, impersonal email address, video adds a new layer of engagement that you simply can’t get from text alone.

 

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Via marketingIO
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marketingIO's curator insight, July 27, 2014 3:39 PM

Outlook remains an issue, but if you search The Marketing Technology Alert for Video, you'll find workarounds for using video in your email.

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How to Get More Followers on Instagram || Key Tips & Tricks (2014)

This quick video highlights different tips and tricks to getting more likes & followers on Instagram. Let's Connect! Instagram: @joshuamlewis Twitter: http:/...
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Important Facts about Video Marketing You Should Be Aware Of

Important Facts about Video Marketing You Should Be Aware Of | MyArticles | Scoop.it
Important Facts about Video Marketing You Should Be Aware Of:Video marketing continues to be one of the most effective online marketing strategies. While
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Watch All The Videos Apple Showed During Its Keynote | TechCrunch

Watch All The Videos Apple Showed During Its Keynote | TechCrunch | MyArticles | Scoop.it
That was a lot to process at today's event, and Apple had to break it all down with a series of videos strung throughout its keynote. For many (including..

Via Tom D'Amico (@TDOttawa)
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70% of Marketers find Video Converts Best

70% of Marketers find Video Converts Best | MyArticles | Scoop.it

According to a recently conducted study by VidYard and Demand Metrics, video marketing is the most effective marketing option available today.  In addition, the return on investment provided by video marketing is improving, according to 48% of the respondents.  While it is certainly no surprise that video marketing is an excellent resource, this study really just shows how important it is.

 

The effectiveness of video has not been lost on successful marketing companies.  The report found that over a third of large companies are producing over 100 marketing videos each year. They also found that 86% of those surveyed use key tools to measure the effectiveness of their video marketing efforts, which further shows that the ROI on video is real....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 2, 2014 2:01 AM

Get the picture? Video delivers!

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6 Tips on becoming the best in your Field from Advertising Legend David Ogilvy

6 Tips on becoming the best in your Field from Advertising Legend David Ogilvy | MyArticles | Scoop.it
Business Insider
6 Tips On Becoming The Best In Your Field From Advertising Legend David Ogilvy
Business Insider
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

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Progressive training's curator insight, July 25, 2014 3:16 AM

6 Tips on becoming the best in your Field from Advertising Legend David Ogilvy