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The state of content marketing (and where it's really headed)

The state of content marketing (and where it's really headed) | My work | Scoop.it

Content marketing requires a balanced, authentic approach
SUMMARY: Content marketers should develop their own personality with original content instead of trying to imitate big "content machines" such as BuzzFeed, Sunil Rajaraman writes. Just changing a few words and repurposing content will kill search engine rankings, and hiring expensive consultants and ex-journalists won't necessarily achieve the desired results either. "[Y]ou need to strike a compromise between subscribing to heavyweight tools that you won't necessarily use, and overly cheap products that promise results and end up hurting you in the end," Rajaraman writes.

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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | My work | Scoop.it

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.


The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...


Via Lauren Moss
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Filipe MS Bento's curator insight, April 18, 2013 10:30 AM

Excelent infografic (as graphic as you can get!):

Susan Myburgh's curator insight, April 18, 2013 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 2013 9:23 PM

Right on!

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Flipboard: Now You Can Publish Your Own 'Magazine' | ReadWrite

Flipboard: Now You Can Publish Your Own 'Magazine' | ReadWrite | My work | Scoop.it

Excerpted from article on ReadWrite:

"The news-reading app Flipboard announced a major update — one that, among other things, allows users to create their own personalized "magazines" for public viewing. Although "allow" might be too generous. "Imposes on users by default" might be closer to the truth.

 

From Flipboard's announcement:

Using the new Plus “+” button found on items in Flipboard or by using the new Flipboard Bookmarket for the web, readers can fill their magazines with content that expresses a point of view, reflects personal tastes or shares ideas they find inspiring.

 

The new features aren't intended for readers only. Flipboard hopes existing publishers will use its new functions to promote articles and other material from their archives:

For publishers this is a new way to share archival content, publish great collections or package together stories in a totally new way on Flipboard. 

 

The unique thing here, though, is the way Flipboard effectively publishes its users' preferences to the world as personalized "magazines" — by default, of course:

'Because magazines are public, they can grow an audience and others can like items, comment on posts, or even subscribe to other people’s magazines. When people interact with a magazine, the curator learns about it through new Flipboard Notifications.

For each item that’s flipped into a magazine, attribution back to the source is preserved, and if the content is from a social network interactions such as commenting, retweeting or liking are reflected back to the originating social network.'

 

Flipboard also announced "Content Search," a search box at the top of every page that "lets readers find anything being shared on Flipboard."

 

Read full original article here:

http://readwrite.com/2013/03/26/flipboard-expands-platform-enables-users-to-create-their-own-magazines

 


Via Giuseppe Mauriello
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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | My work | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.

 

Scrabble, anyone?

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Patrizia Splendiani's curator insight, January 20, 2013 4:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 4:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

Angela Watkins's curator insight, February 4, 2013 2:39 PM

You need to use different avenues for your content marketing.  I use several:  blogs, social media, writing profiles, etc.

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Design a Business Card That Won’t Get Thrown Away

Design a Business Card That Won’t Get Thrown Away | My work | Scoop.it

Sometimes the key to standing out can be having something different. With all of the business card options out there, it’s difficult to decide what will work best for you. So, what route to take?


Via Mark Strozier
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kednert's curator insight, May 6, 2013 4:03 AM

Like me !

rita li's comment, May 21, 2013 8:50 PM
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Jim Doyle's curator insight, June 8, 2013 6:30 AM
Design a Business Card That Won’t Get Thrown Away
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7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates] | My work | Scoop.it

7 design-related best practices for creating landing pages that convert.

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | My work | Scoop.it
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Collect, Curate, Communicate: The 3 C's Of Content Curation

Collect, Curate, Communicate: The 3 C's Of Content Curation | My work | Scoop.it

This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:

"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.

 

Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.

 

Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.

 

1. Collect:
The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.

2. Curate:
- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.
- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.
- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.

3. Communicate:
- Be human - Bring your voice to your content. Be real.
- Be frequent not a freak when you overpublish..."

Read full original article here:
http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/

 


Via Giuseppe Mauriello
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Socius Ars's curator insight, April 14, 2013 9:53 PM

add your insight...

 

 
Kathy Lenard's curator insight, May 2, 2013 10:32 AM

--

AndySernovitz's curator insight, May 7, 2013 1:04 AM

 – 

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Infographic: Why Content for SEO

Infographic: Why Content for SEO | My work | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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Consumer Trends That Will Impact Social Media Marketing In 2013

Consumer Trends That Will Impact Social Media Marketing In 2013 | My work | Scoop.it
To best reach your customer base, make yourself aware of these consumer trends that will impact social media marketing in 2013.

Via The Fish Firm
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Rechetana Rathore's comment, March 21, 2013 8:51 AM
I think this is one of the top article about social media marketing. Thanks.
The Fish Firm's comment, March 22, 2013 12:19 AM
Rechetana! Thank you for your comment! I also agree - consumer behavior has changed so drastically! Businesses don't know what they don't know!