My Thoughts on Marketing
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My Thoughts on Marketing
An awesome blog is the cornerstone of an effective inbound marketing campaign, so I work hard to ensure all my posts are original, insightful, and a little bit fun. Here are some of the pieces I'm most proud of.
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The Social Media Gurus Might Hate Me for This 

The Social Media Gurus Might Hate Me for This  | My Thoughts on Marketing | Scoop.it

"In today’s fast-paced, digital business environment, sharing content on social media has become an essential business practice because BLAH BLAH FREAKIN’ BLAH! This is NOT going to be another one of those posts..."

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Four Marketing Lessons I Learned by Watching Mad Men

Four Marketing Lessons I Learned by Watching Mad Men | My Thoughts on Marketing | Scoop.it

Professionally at least, there's much to be learned from the team of misfits at Sterling Cooper and Partners. In honor of the season six finale, here are the top four marketing lessons I've learned from years of Mad Men fandom.

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Marketing Myself: How the Right Marketing Plan Got Me Hired

Marketing Myself: How the Right Marketing Plan Got Me Hired | My Thoughts on Marketing | Scoop.it

What do marketing and job-hunting have in common? A lot more than you think! Find out how the same process I used to land my dream job can help your firm grow its business.

Richard L. Robinson's insight:

This was my first blog post, and a full year later, it's still one of the best pieces I've ever written. I'm especially proud of the way I was able to weave actionable advice into my story without interrupting the narrative flow. Plus, I've been told it's kind of funny! 

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The Top 3 Sources of Blog Traffic that are NOT on Social Media

The Top 3 Sources of Blog Traffic that are NOT on Social Media | My Thoughts on Marketing | Scoop.it

To truly maximize your blog's reach, you need to think outside that social sharing box at the top of your page. Consider these three tools to grow your content’s visibility.

Richard L. Robinson's insight:

My supervisor was thrilled when this post received a +1 from her marketing idol, Mark Schaefer. I can't speak for Mr. Schaefer, but I think these tips are pretty darn helpful. 

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8 Effective Ways to Improve Your Firm's Niche Marketing Strategy | Social Media Today

8 Effective Ways to Improve Your Firm's Niche Marketing Strategy | Social Media Today | My Thoughts on Marketing | Scoop.it

Want to tap a new niche market online? These eight affordable tactics can help you become a thought leader in virtually any sector or industry! 

Richard L. Robinson's insight:

I wrote this post for the Marketri blog, and it was later republished under my supervisor's name on Social Media Today.

 

Original post: http://www.marketri.com/blog/8-effective-ways-improve-your-firms-niche-marketing-strategy

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Marketri's MarketSHARE Newsletter - Spring 2013

Marketri's MarketSHARE Newsletter - Spring 2013 | My Thoughts on Marketing | Scoop.it
Richard L. Robinson's insight:

From fall 2012 to spring 2013, I curated, wrote, and edited Marketri's quarterly newsletter, which showcased the firm's best blog posts from the past season alongside original news and insight.

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How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest

How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest | My Thoughts on Marketing | Scoop.it

A/E/C professionals, discover quick, easy tips and tactics that will help you start driving web traffic and generating qualified leads using Pinterest! 

Richard L. Robinson's insight:

This post is especially memorable because I wrote it from a hospital bed, four hours after surgery. All things considered, I think it turned out well.

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What Relevance Score Means for Facebook Advertisers

What Relevance Score Means for Facebook Advertisers | My Thoughts on Marketing | Scoop.it

Starting this month, advertisers will have a new framework by which to compete for Facebook’s limited ad placements."

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On Responsive Design and Proactive Decisions

On Responsive Design and Proactive Decisions | My Thoughts on Marketing | Scoop.it
In 2014, we’re expected to witness a major milestone in the evolution of the internet: the pinpoint in history when mobile web traffic will surpass desktop web traffic. It’s likely that ten years from now this will seem like an inevitable, “no-brainer” moment… no more surprising than Blockbuster closing or robots delivering packages. Our children …
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4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love

4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love | My Thoughts on Marketing | Scoop.it

Discover four simple tools that will help you and your firm build a powerful network on LinkedIn without even breaking a sweat!

Richard L. Robinson's insight:

As manager of the Marketri blog, one of my primary goals was to increase the number of times our posts were shared on social media. I was very successful in doing so, and this post I wrote in March 2013 became the most viral Marketri blog post ever.

 

This post was also seen by the CEO of GaggleAMP. He personally thanked me for including GaggleAMP as one of the four tools, and my review is now featured on the GaggleAMP website.

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Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Decision 2012: Should Your B2B Firm Choose SEO or PPC? | My Thoughts on Marketing | Scoop.it

With the Presidential Election just around the corner, I decided to tackle the question on everyone's minds: Is paid search better than SEO? 

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How Google+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps | Business 2 Community

How Google+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps | Business 2 Community | My Thoughts on Marketing | Scoop.it

Follow this step-by-step guide to Google+ and watch your content shoot towards the top of Google's search results!

Richard L. Robinson's insight:

This post generated a lot of buzz when it was republished by Business 2 Community. It's been shared over 300 times on social media. 

 

Original post: http://www.marketri.com/blog/google-and-seo-how-g-can-optimize-your-content-and-improve-search-results-5-easy-steps

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Don’t Get Buried Alive! Effectively Curate and Share B2B Content with Scoop.it

Don’t Get Buried Alive! Effectively Curate and Share B2B Content with Scoop.it | My Thoughts on Marketing | Scoop.it

To optimize your content marketing efforts, you need a tool to organize content so that it can easily be referenced and shared with an audience. Scoop.it is that tool.

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