Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.
At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and ...
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and WiFi connection.
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency's cost per lead by 500 percent.
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.
Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new related pins will help users more easily find pins that they like.