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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | My Social Media Resources | Scoop.it
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.

Via Rob Metras
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Rob Metras's curator insight, January 9, 11:55 AM

Neil's advice is sage. If you dont engage or captivate you wont grow

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The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog

The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog | My Social Media Resources | Scoop.it
The age of innocence is over. Social media is moving from adolescence to post pubescent adulthood. What are the social media marketing trends in 2014?
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Why I Was Wrong About Twitter

Why I Was Wrong About Twitter | My Social Media Resources | Scoop.it
One year ago, I sat down with my publisher for a conversation that I was dreading. I had finished writing my first book, and it was time to discuss my (nonexistent) presence on social media. When
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Facebook Promotions: 5 Things That Are Still Illegal - Search Engine Journal

Facebook Promotions: 5 Things That Are Still Illegal - Search Engine Journal | My Social Media Resources | Scoop.it
In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of months ago, all
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Social Media Marketing Myths Your Company Should Overcome - Search Engine Journal

Social Media Marketing Myths Your Company Should Overcome - Search Engine Journal | My Social Media Resources | Scoop.it
There is no shortage of advice about the role social media marketing should play in a company’s overall marketing plan. Unfortunately, that advice is often
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Social Media ROI: 11 FREE Tools for Measuring Social Media Success

Social Media ROI: 11 FREE Tools for Measuring Social Media Success | My Social Media Resources | Scoop.it
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.
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How Google Plus Profiles & Pages Gain Search Authority

How Google Plus Profiles & Pages Gain Search Authority | My Social Media Resources | Scoop.it
At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and ...
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Top 9 Twitter PPC Opportunities and Challenges

Top 9 Twitter PPC Opportunities and Challenges | My Social Media Resources | Scoop.it
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.
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5 ways to use Twitter for Community Building - State of Digital

5 ways to use Twitter for Community Building - State of Digital | My Social Media Resources | Scoop.it
Start utilising Twitter to build effective customer communities who like you - just follow this 5 step guide and make it work for you today.
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Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO

Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO | My Social Media Resources | Scoop.it
By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks.
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Should Your Brand Be on Myspace? - Search Engine Journal

Should Your Brand Be on Myspace? - Search Engine Journal | My Social Media Resources | Scoop.it
Flickr In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace, the
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Google Changes AdWords Campaign 'Limited By Budget' Estimator

Google Changes AdWords Campaign 'Limited By Budget' Estimator | My Social Media Resources | Scoop.it
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today.
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Dear Amy: Social Media Etiquette for the Rest of Us

Dear Amy: Social Media Etiquette for the Rest of Us | My Social Media Resources | Scoop.it
Let me start by saying I've never aspired to be Miss Manners. That is not to say that I find fault with Miss Manners. In fact, I used to read her column
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Social Media vs. Community Management - What's the Difference? -

Social Media vs. Community Management - What's the Difference? - | My Social Media Resources | Scoop.it
Which is right for your business: A Social Media Manager or a Community Manager, or both? Here's a breakdown of both roles:
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Will Social Video Ads Change TV Advertising?

Will Social Video Ads Change TV Advertising? | My Social Media Resources | Scoop.it
Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the US.
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Stop Tweeting Your Blog Posts Only Once: The Case for Re-sharing on Social Media - Search Engine Journal

Stop Tweeting Your Blog Posts Only Once: The Case for Re-sharing on Social Media - Search Engine Journal | My Social Media Resources | Scoop.it
Reposting the same content on social media can be quite a controversial topic. Some people don’t like it at all, while others advocate it strongly. For Buf
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The Real Future of Social is Search - Search Engine Journal

The Real Future of Social is Search - Search Engine Journal | My Social Media Resources | Scoop.it
Social and search are converging, and marketers need to understand how to address them as a dynamic duo.
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How Social Media Monitoring Impacts Reputation Management - Search Engine Journal

How Social Media Monitoring Impacts Reputation Management - Search Engine Journal | My Social Media Resources | Scoop.it
One company is using social media information to determine credit scores. This could be the beginning of a whole new era of reputation management.
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Pinterest Explores Local Marketing with 'Place Pins'

Pinterest Explores Local Marketing with 'Place Pins' | My Social Media Resources | Scoop.it
"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.
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Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting

Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting | My Social Media Resources | Scoop.it
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and WiFi connection.
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Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]

Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study] | My Social Media Resources | Scoop.it
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency's cost per lead by 500 percent.
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The Role of #Hashtags in Social Media and Search

The Role of #Hashtags in Social Media and Search | My Social Media Resources | Scoop.it
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.
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9 Awesome Uses That Make Twitter Exceptional - Search Engine Journal

9 Awesome Uses That Make Twitter Exceptional - Search Engine Journal | My Social Media Resources | Scoop.it
Flickr Most folks use Twitter to keep up with friends or rant about whatever’s currently rubbing them the wrong way. But, there are so many other ways to u
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Pinterest Adds Related Pins for Better Discovery

Pinterest Adds Related Pins for Better Discovery | My Social Media Resources | Scoop.it
Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new related pins will help users more easily find pins that they like.
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