Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories. The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior. Location: Build campaigns […]
The most popular news, articles and entertainment have now arrived in 50 new locations. Twitter Trends help bring interesting, hot topics to users and effectively capture “the pulse of the planet.” Twitter has been rolling out trends to new locations on a regular basis. Here are the new locations that now have trends enabled: For […]
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers.
Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for marketers? At the Social Meets Search: Where Are We Now; Where Are We Going? […]
Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.
For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they're doing. Here's why.
As an avid social media user you’ve probably jumped straight into Pinterest and quickly discovered that pinning can take up an enormous amount of time. Here is a tool that will save you a lot of time, increase traffic and clicks to your pins.
Copyblogger is going to do their best to drag you over to Google+ ... for your own good. If you're a writer, this is either going to be very good for your career, or you'll risk becoming relatively invisible online ...