Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
This article and infographic was posted by Ted Nguyen for his blog.
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing
Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"
**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks.
Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts
Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)
How to Convert Your Personal Pinterest Account Into a Business Account
Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.
Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.