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Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
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How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

n case you hadn’t noticed, Pinterest has been in the news a lot recently.

In November last year, Pinterest started courting the business community with the creation of its business-specific accounts  and a dedicated business support page.

Then earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation – not bad for a company that has yet to make a profit!

Most intriguing of all though was a study published last week by research center Pew. It suggested that Pinterest has grown so quickly, it’s now on course to catch Twitter in the battle for second place behind Facebook in the US social networking market.

These events indicate that Pinterest is quickly evolving from being last year’s hot new upstart to a legitimate social network that should be part of your marketing mix.



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Making Money With Social Media | Business 2 Community

Making Money With Social Media | Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
I came across this article, “How to Make Money Through Social Media Marketing“ – It is a must read article. It really gets to the heart of this
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How to Do a Social Media Competitive Analysis | Social Media Today

How to Do a Social Media Competitive Analysis | Social Media Today | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Does your brand stand out in social media? A competitive analysis is a good way to find out. This step-by-step process will help you find the data you need and explain how to turn it into actionable insights.
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donhornsby's curator insight, March 3, 2013 7:40 AM

(From the article): When done properly, a competitive analysis takes a lot of time and resources. However, it can expose opportunities for your brand that your competitors may be missing out on (or are executing so well you need to try them yourself). A social media competitive analysis can also help you develop a strategy for your broader social media efforts or choose the tactics your staff should use to improve your KPIs. 

 

Take some time to learn from your competitor's successes and mistakes to improve your own activities. 

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Green Eggs & Facebook: 15 Social Media Tips from Dr Seuss

Green Eggs & Facebook: 15 Social Media Tips from Dr Seuss | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Happy Birthday Dr Seuss!

In honor of the original poet, rapper & brilliant writer, I thought it was a perfect day to repost one of my favorite blog posts I have ever written. This was originally published December, 2010 on my personal business blog when I had just left a 15+ year career in corporate America to venture into the world of entrepreneurship. I often went to Dr Seuss for inspiration.

The words on this post literally flew out of my brain onto the keyboard the day I wrote them. We were in the middle of a move downsizing into a smaller home to follow the entrepreneur dream. Little did I know at the time this was an article that would put us on the map, help us get syndicated on sites across the globe and the list goes on.

So my key message to you today… when the going gets tough, the tough pull out a dash of faith, prayer and a Dr Seuss quote! ;)



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Facebook Engagement Tips

Facebook Engagement Tips | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Facebook engagement is key to most social programs. Facebook is the largest social network in the US and chances are that your current customers, potential customers and competitors are there already. Just having a profile is not enough though. There are many reasons for this; there are too many reasons to list here in fact. Many businesses use Facebook as a cork board where they share photos and updates about their company. What they miss is the capacity for Facebook engagement. How can you get information back from your audience? How can you turn fans into evangelists and influencers of your brand? Mari Smith and ShortStack designed this infographic. It was recently posted by AllFacebok. Click the image for a larger version.

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10 useful google+ keyboard shortcuts while reading posts and comments

10 useful google+ keyboard shortcuts while reading posts and comments | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Google+ keyboard shortcuts allows to quickly navigate incoming stream. Provides keys to read previous next post comment navigation ribbon search feedback.
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50 Digital Media Resources You May Have Missed

50 Digital Media Resources You May Have Missed | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
It's been another busy week in the digital world. Catch up on the latest digital media resources with our weekly features roundup.
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Twitter Best Practices: 9 Steps to a Better Strategy | Social Media Today

Twitter Best Practices: 9 Steps to a Better Strategy | Social Media Today | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
What are your goals on Twitter? To learn? To share? To meet people? To sell? Here are 9 steps to figuring out your Twitter strategy.
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The Road to Talent: Social Media, Technology & Common Courtesy | Business 2 Community

The Road to Talent: Social Media, Technology & Common Courtesy | Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

With solid unemployment still happening around the country, its hard to imagine that companies aren’t finding suitable candidates to fill their open positions. The road to talent  should include the use of social media, technology & common courtesy. Finding the perfect candidate can be a daunting task, and many companies have gone to great lengths to ensure their workplace is as attractive as possible by offering: competitive compensation, attractive benefits and a company culture that should tractor beam in prime talent.

So what gives? This can be hard to swallow for some, but taking a serious look at your recruiting practices may be your next logical step.



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Don’t be Anti-Social. Adopt a Successful Social Media Strategy | Business 2 Community

Don’t be Anti-Social. Adopt a Successful Social Media Strategy | Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Humans are social animals by nature. The same goes for companies. A business cannot prosper without being social. The more a company is involved with different societies, the more profits they will see. The fact is, business comes from societies, so companies can’t afford to be distant. The question is – what is the best way to stay connected?

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Social Media ROI – How to Achieve: New Sales | Business 2 Community

Social Media ROI – How to Achieve: New Sales | Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Although many have not found how to generate sales in social media it is actually very doable.

The problem is that they try to take a traditional approach to it – by trying to promote and sell their products – while you need to take a much different approach.

 

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How To Find ‘Twickets’ Without Paying Outrageous Markups

How To Find ‘Twickets’ Without Paying Outrageous Markups | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

You know that if you miss that two minute window when tickets first become available for certain events, you’re not getting a ticket – not unless you want to pay twice the price, that is. Why? Because there are so many people who buy tickets for the sole reason of overcharging true fans who weren’t as fast on the draw.

That sucks. And Twickets thinks so too. It has come up with a new model for “ticket redistribution” that benefits fans and (hopefully) puts the unscrupulous scalpers out of business.

Twickets “was set up by a small group of people in the UK tired of being ripped off by secondary ticketing services.” So they created this ”aggregator of all spare or unwanted UK event tickets made available to us via people on Twitter, with one uniting factor – nothing is posted that is more than face value.”

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Back Up Your Online Life Using SocialSafe, A Personalized Digital Library

Back Up Your Online Life Using SocialSafe, A Personalized Digital Library | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

With the recent ramp-up of high-profile hacks – Mat Honan of Wired,Burger King, Jeep – backing up your online life is more imperative than ever.

There are many valid routes to take in choosing what system to use to back up your digital data.

You could export data piecemeal from each service – download your Twitter archive, your Facebook data, use VaultPress for your blog. You could use a service like Backupify, which provides automated cloud backups of your Facebook, Twitter, Google apps and Flickr account.

Or you could check out SocialSafe, a newly revamped digital library service.

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This Week On Twitter: Twitter’s Oscars, How To Get More Followers, Top Brands Ignoring Twitter - AllTwitter

This Week On Twitter: Twitter’s Oscars, How To Get More Followers, Top Brands Ignoring Twitter - AllTwitter | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes some of the big statistics from Twitter’s ‘coverage’ of the Oscars, how to get more Twitter followers (according to science), news that 23 percent of Fortune 500 companies are still ignoring Twitter and Facebook, a look at what happens on the internet every second, minute, hour and day and a report that says customers are more likely to trust – and buy – from brands that use social media.

Here are our top 10 Twitter stories of the week.

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VH1 Pulse Brings International Music On Facebook | Business 2 Community

VH1 Pulse Brings International Music On Facebook | Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
The music fraternity of VH1 is out again with its love of music and the intention to share the love with the Music Community. VH1 India has launched VH1 Pulse,
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Facebook | Social @ Blogging Tracker

Facebook | Social @ Blogging Tracker | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

It’s common for Facebook to undergo drastic (or silent) changeswhether the users like it or not. The real question is, how ready are you when Facebook is determined to ‘make the world more open and connected’? Have you made full use of the privacy and account settings to your advantage?

Also, if you’ve been observant enough you should’ve discovered several improvements on the existing features to make them more visible and user friendly. Why not give this list a run-through and see if you missed any.

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Twitter Careers: New Jobs Posted This Week

Twitter Careers: New Jobs Posted This Week | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

This continues our series highlighting new positions posted at Twitter each week. Check out past listings here.

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Your LinkedIn Profile Photo Is Scaring People | Business 2 Community

Your LinkedIn Profile Photo Is Scaring People | Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

I have close to 1,700 LinkedIn contacts, and I have seen it all when it comes to bad profile photos! No, this picture of my friend Frank is NOT me! Among my contacts, the most interesting examples are: topless women (at least it appears like that), people with a third hand on their shoulder, people jumping out of planes and there are even men with pets, including a tiger. When it comes to LinkedIn photos and your use of this hub of your social brand, I coach my SAP and other contacts to use a great photo to help set the tone for their brand.

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Facebook Ads Target Gender | Social Media Today

Facebook Ads Target Gender | Social Media Today | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Digital marketing technology company Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. And as per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during 2012, and that number is expected to grow to more than six billion in 2014.

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Google+ Creates Sign-in: This Week in Social Media

Google+ Creates Sign-in: This Week in Social Media | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook Graph Search, Google+ Sign-in, Facebook Custom Audiences)
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The Importance of Video in Social Media Marketing [INFOGRAPHIC] | Social Media Today

The Importance of Video in Social Media Marketing [INFOGRAPHIC] | Social Media Today | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Are you attracting qualified leads with your social media marketing?  With hectic schedules and a vast array of duties and responsibilities, many business owners
 and heads of companies fail to update their social media marketing strategies.  They simply keep doing what they have done in the past, such as tweeting their blog posts and posting premium content offers on Facebook.  When tackled strategically, social media can act as a powerful marketing channel, even for small businesses and B2B companies.  One way to reenergize and amplify your social media marketing is to create a short, highly shareable video to boost social lead conversions.

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Prostitutes, Pimps And Pedophiles: The Dark Side Of Twitter - AllTwitter

Prostitutes, Pimps And Pedophiles: The Dark Side Of Twitter - AllTwitter | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

You’ve likely seen sketchy tweets or direct messages on Twitter, but what do you think happens when you click the accompanying links? What happens when your teen does?

Pedophiles have been publicly busted on Twitter more than once now and apparently prostitutes are soliciting on Twitter and Facebook as well.

“Online” is becoming a cesspool. Can anything be done to clean it up or should social networking sites consider upping the age to 18+?

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Kiersten McGeary's comment, March 18, 2013 7:46 PM
I am going to use this article to show the dark side of social networking.
Tami Yaklich's comment, March 27, 2013 11:14 AM
Source credibility?
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It’s Called Social For A Reason | Soshable | Social Media Blog

It’s Called Social For A Reason | Soshable | Social Media Blog | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

No one likes being hit with spam. No one likes opening up their emails to find out about all the pills to enlarge body parts, vacations they won, or deals from Nigerian princes that they’ve been missing out on.

It gets old, quick.

Here’s the deal. As frustrating as it can be, we need our email. It’s necessary for us to be there. There are certain people we need to be in contact with on a regular basis that way.

So what happens when the venue is optional? Say, in a LinkedIn group or Google Plus community?

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The White House Put A #JediMindMeld On Twitter - AllTwitter

The White House Put A #JediMindMeld On Twitter - AllTwitter | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Who knows how to get the Twitterverse buzzing faster than the latest 4Chan meme? The White House.

They’re so good at it actually, that one is left wondering if this latest gaffe by President Obama (and the Twitteriffic response that followed) wasn’t actually an intentional slip-up?

Either way, these folks know their stuff and have, again, taken over Twitter. But is it enough to sway public opinion?

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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Social media equals engagement, especially for brands.

Study after study shows that customers prefer brands that are actively social – 59 percent of people are more likely to trust a brand that integrates social media, and 63 percent are more likely to buy products from businesses who are visible on platforms such as Twitter and Facebook.

These numbers skew even higher for the key 18-34 demographic, with 91 percent using social media to talk about their favourite products and services.

The infographic below takes a closer look at the impact social media can have on your business.

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Done4USocialMedia's curator insight, March 7, 2013 2:53 AM

Very Interesting indeed!!