n case you hadn’t noticed, Pinterest has been in the news a lot recently.
In November last year, Pinterest started courting the business community with the creation of its business-specific accounts and a dedicated business support page.
Then earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation – not bad for a company that has yet to make a profit!
Most intriguing of all though was a study published last week by research center Pew. It suggested that Pinterest has grown so quickly, it’s now on course to catch Twitter in the battle for second place behind Facebook in the US social networking market.
These events indicate that Pinterest is quickly evolving from being last year’s hot new upstart to a legitimate social network that should be part of your marketing mix.