For companies on social media, brand trust is the new economic currency. Fake it at your own peril.
Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
Geekdom has long been perceived as the domain of men, with teenage boys who are fascinated by technology and Star Wars becoming grown adults who are obsessed with technology and Star Wars. While it’s true that there are some facets of being a geek that seem to appeal more to the male of the species, there is a growing army of female geeks more than capable of teaching men a thing or two about all things geektastic.
Ever since the invitation went out from Facebook to “Come See a New Look for News Feed,” many have been speculating what that might be. Several anonymous sources have been leaking very good clues about what to expect at the big press event later today.
Since Twitter launched in July 2006, everyone on and off the platform has pretty much been obsessed with a single number – the follower count.
Despite the fact that Twitter follower counts are a false metric – easily gamed or bought, and not indicative of a user’s actual influence – it would take a major paradigm shift to change the fact that the number of followers someone has on Twitter is the main gauge of Twitter influence right now.
Want insight on how to get more followers for yourself? Read on for 10 things to NOT do.
Twitter recently allowed just five companies to build new interfaces for Twitter's Ads API, the interface that allows advertisers to plug in promoted tweet ad campaigns automatically to Twitter.
The move was potentially the beginning of a huge transformation for Twitter, a platform seen as an interesting but small-scale social media add-on for many marketers.
According to the findings of a seven-year study by researchers at Carnegie Mellon University, Facebook users increasingly share less about themselves to the public but more of it to their friends – quick shifts in disclosure due to changes in user...
If you go to Twitter first for news, post news to Twitter or retweet news you read on Twitter – you might be a “Twitter obsessive.” And even if you don’t consider yourself obsessed, you’re certainly not in the majority (of adults in the world) and you’re actually kind of cultish. A “Twitter true believer,” if you will.
And just so you know – you’re wasting your time because Twitter will NEVER catch on – just like the Internet didn’t. Or so says this article we’re about to pick over like a starved vulture.
We posted yesterday about a recent Pew Research study claiming the reaction folks have on Twitter (to politics) is not necessarily representative of overall public opinion.
There’s a lot of information on the web, including ProBlogger, on how to maximize Pinterest to get traffic to your site. Between tutorials on how to optimize Pinterest as part of your social media marketing strategy, Darren’s own experiment on Pinterest, how to create Pinterest-worthy graphics, and how to run a Pinterest contest, there are some great tips out there.
But I wanted to share my own personal experience on how an old post on ecokaren received almost half a million pageviews—50% of all-time page views on the post—just from Pinterest. Along the way, I’ll share some tips (and some of my biggest pet peeves) that you can use for better a Pinterest experience.
Okay, the post title is a little bit harsh, but hear me out. It will never be the social network it wants to beunless it redesigns the user interface. I love Google products maybe twice as much as the next guy and I have tried very hard, over and over again, to force myself to use Google+ and to like it, but it’s just not happening. Since I’m all about user experience, Google+ design doesn’t really do it for me. Even though many have said that Google+ has become a photographer’s playground, I’d like beg to differ.
Twitter and Instagram parted company in December, when the latter decided to turn off all support for Twitter Cards, which previously allowed Instagram images to show up within Twitter. Now, you have to click on a link to see that same image, which will open (on Instagram) in a separate tab within your browser.
Social media has always skewed favourably towards female users. Indeed, a recent study from the Pew Research Center discovered that female usage of social media sites well exceeds that of men. Moreover, women are typically more active on these channels, too.
So what does this mean for marketers?
Weber Shandwick partnered with KRC Research in their Digital Women Influencers survey, which polled 2,000 North American women about their social media usage habits in order to identify behavioural patterns and influencers.
There are very few things in this world that I adore as much as my little niece Ada. She is almost 2 years old and full of high spirits. It is incredible how at such a young age, she makes connections between things and distinguishes relationships. At face value, a 2-year-old doesn’t know anything about the world, much less social media. However, watching her learn about the world around her is very similar to working with someone who is learning about social media. Some of the lessons we learn as kids revisit us when learning about the magical world of social. Here are a few of the lessons that little Ada reminded me of that apply to social media.
Does your business use Instagram?
Have you checked out Instagram since theyreleased user profiles on the web?
Previously, the Instagram website only let users edit their account information (and also hosted the company’s blog).
But all that changed with the recent introduction of web profiles.
"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.
Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter.
ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".
It’s important to offer a good mix of tweets for your followers onTwitter.
You probably want to be considered a thought leader in your industry, so you share industry-specific tweets. And you likely also have something to promote, so you share tweets about THAT stuff too. Rounding it out with a sprinkling of personality never hurts either – well, unless you’re a jerk.
And now Twitter influencers have discovered another highly viral tweet type – the motivational tweet.
What Forbes is calling “the peculiar twitter tactics of social media influencers,” social influencers have been adding uplifting tweets to their Twitter streams with greater frequency. Have you see them?