Social networking apps have climbed nine places year-on-year in the App Annie rankings of monthly revenues (via The Next Web), moving from 12th place last January to third place in January 2013.
Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
Good morning, AdLand. Here's what you need to know today:
Facebook reached out to ad agencies after making its redesign announcement. Adweek reports: "After the announcement, the company emailed marketers with a follow-up overview of the new feeds and design 'and said right now ad units aren’t going to change,' said iCrossing’s head of social media Amanda Peters, who received such an email." The news dovetails with what we reported yesterday: Advertisers were trying to get to grips with the News Feed redesign yesterday, with some of Facebook's biggest partners not knowing where ads would now be able to appear, whether available inventory would change, or how ads would be placed in the various new feeds.
The year is less than three months old, yet already several brands have made king-sized screwups in social media.
Among their crimes: Using a four-letter word to insult a nine-year-old girl. Live-tweeting a mass layoff. And angering Dave Mustaine of Megadeth.
Like many other things he’s made, Chris Gardner built his own dream job as a full-time DIY, craft, and woodworking blogger by himself. Read about how he went from searching for projects online to writing them up as the creator of ManMadeDIY, editor-in-chief of Curbly, and contributor at BobVila.com.
This week has given us a chance to look at Pinterest from a few different angles.
If you’ve not had a chance to get into Pinterest, I hope that our Complete Guide to Pinterest got you inspired to set up an account and start pinning. If it didn’t, EcoKaren’s story of Pinterest success should have convinced you of the pulling power of the network.
We've all read that social-media ROI is weaker than other traditional marketing channels. Recently, social media came under fire again in an articles in which Unilever aired their concerns in Marketing Magazine. Unilever marketing teams are questioning the logic of shifting big budgets to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher. This statement suggests a lot about the mindset of some marketers who work for big companies. Social media has been developing for about a decade, but these marketers still miss the point. Consumers are no longer passive targets that you can simply feed with coupons and vouchers. People want their purchases to be inspired by stories that matter. And they're even ready to trust brands to tell their stories, if brands are sincere. They want to know how a brand is trying to change the world. Naive? Maybe. But, maybe not....
South by Southwest (SXSW) starts tomorrow (March 8-17, 2013), offering its typically unique mix of music, film and technology.
SXSW Interactive is the five-day tech portion of the conference, focusing on emerging technology, and it has become enormously important for startups looking to get noticed. After launching nine months previously, Twitter attended SXSW in 2008 and blew up. Foursquare and other social brands have also used SXSW to generate enormous exposure, but who will be the breakout star of 2013?
If you’ve ever needed to track down an old tweet, you may be in luck. Twitter just released a new updates for its iOS and Android apps as well as its mobile site that may help you find what you’re looking for. The update was released on Wednesday, and a variety of new features are included; most notably is the inclusion of older tweets in search results. For instance, Twitter explained that a search for “election” could bring up top tweets on the subject from several months ago. Tapping this tweet will show you related tweets posted during that time.
Even if you can’t attend SXSW, you can still follow along – if you know where to look.
We’re not talking about just following the #SXSW hashtag on Twitter, we have a NewsHub to share with you that plans to track the events and people so closely, you’ll feel like a stalker (a good stalker, not a bad one).
Much has been made on social media’s positive influence on the travel industry, with many studies – and marketers – singing the virtues of platforms such as Twitter and Facebook in driving awareness and sales for travel companies. Indeed, one survey suggested that 50 percent of these firms had seen direct bookings generated by social media.
If you are one of the many people out there who hate it each time Facebook makes a change to how you view it, each time it violates your privacy or tweaks your settings – brace yourself. Facebook is about to change things up again in a big way with two new iterations of the way you use their service. In a blatant bid to compete with Twitter, Google+ and Google Search, Facebook is introducing changes to the News Feed and adding something called Facebook Graph Search.
Si vous suivez régulièrement l’actualité iPhone, vous aurez remarqué qu’il y a de plus en plus de produits évoluant autour. Les montres connectées commencent même à prendre une part importante, et Apple lui même pourrait en être un acteur important en 2013.
En attendant que la marque à la »pomme » nous présente sa iMontre, penchons nous sur Cookoo qui d’abord soumis au site Kickstarter pour touver des fonds, est désormais en phase de commercialisation.
I struggled a lot when I first started managing the Pinterest account for Digital Photography School.
I knew that I wanted to focus on visual curation, and that I wanted to provide a comprehensive overview of techniques and tools. There were so many possible boards I could create and I didn’t know what was the best tactic or idea. Should I spin this topic off into a separate board? Should I avoid creating this board altogether?
Then I accidentally stumbled across the concept of a Pinterest persona. My partner and myself are amateur photographers and I found myself asking whether I would be interested in the content that I was pinning. If it didn’t seem relevant then I wouldn’t pin it. This saved me so much time when making decisions and has allowed the DPS brand to maintain a very consistent focus.
It’s what today’s Challenge is all about.
Carnegie Mellon University conducted a study following more than 5,000Facebook users over six years, from 2005 and 2011, and found that changes in the social network's privacy policies caused users to share more -- not less -- personal data. Lest you think this means that users suddenly trusted the site more, Carnegie Mellon says that Facebookers became more and more protective of their personal details as the social network grew in membership -- and that the uptick in shared information is a result of increasingly granular privacy settings. If you recall, Facebook introduced new in-depth privacy controls in 2010, and the study found that the release of these new settings corresponded to users sharing more personal data, both within their network of friends and with strangers and third-party applications.