Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
|Rescooped by Mau from Content Marketing & Content Curation Tools For Brands|
Netflix has finally migrated from the great white north and made it’s way into double wides across the US of A, opening its eager arms to the flood of Facebook users who have been ready and waiting to share every single aspect of their video-watching life with their band of friends.
Thanks to the new law, Netflx can nab your permission to share this content on social media sites, much like any other site, app, etc. This is hardly a brand-new concept for active internet users, but for Netflix it is like having Christmas every day for a decade and never getting fat off chocolate Santas.
Do you track your Facebook marketing?
Do you feel lost when you’re looking at your Facebook Page statistics?
Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us.
As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance.
What statistics should you measure on your Facebook Page?
First you’ll want to focus on your Facebook post metrics. These are the only relevant indicators of the performance of your content. The other Facebook data can be misleading or gamed. But it’s very hard to trick individual post metrics.
Here are the six key metrics you need to track to understand your Facebook Page performance, why you need them and where to find them.
So you want to be a social media strategist? Over the past few months, I’ve had dozens of informational interviews with aspiring social media managers who want to know what it takes to be successful. These are the three key qualities I emphasize.
This is a continuing series of posts that highlights newly-verified brands, celebrities and persons of interest on Twitter.
Twitter verifies accounts to prove authenticity of identity. That is, the little blue verified badge is added to profiles that are at a high risk of impersonation to prove to other users that this person or brand is who they say they are. Occasionally Twitter makes a mistake, but, for the most part the system works, and the blue tick carries a lot of weight.
(Looking to get verified? Learn more about how, when and why Twitter verifies profiles here.)
In total, 48,121 profiles have now been verified on Twitter, which is a rise of 1,096 newly-verified profiles since last week. In this article we will look at recently-verified brand and celebrity profiles of note.
In January, we asked a small group of pinners to test a new look designed to make discovering things on Pinterest easier. Since then, we’ve talked to some of these folks, analyzed their feedback, and made a few changes.
Today, we’re thrilled to start sharing the new look with everyone. You should see an invitation soon.
Social media is not just an excellent tool to grow your brand identity and connect with customers, it is also one of the best tools for customer service. Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line”, they want to be heard! When they are upset and shout it out to the social media world, they are also putting their relationship with the company on the line…”respond and respond well, or we are never ever getting back together.”
“Goodbye clutter, hello beautiful new stories,” Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages.
This appears to be the industry’s consensus response, after the recently announced changes to the Facebook timeline. The changes will put a user’s posts and life events on the right-hand side and their About info and app activity on the left, doing away with the need to scan backwards and forwards across two columns. Some might even suggest this new layout looks a lot like Google+.
What does India’s third largest private sector bank do when it has to launch and publicize its new YOUth Debit Card? It begins with a well defined social media campaign targeting the youth. Named as the YOUth Card, the debit card is targeted to the youth in the age group 18-25. As awesomely as the bank has come up with a microsite for the same, within its main site, its focus for the campaign is on Facebook.
A Facebook application called ‘YOUth Card‘ has been created on the Axis Bank Facebook Page. Now, a debit card for the youth is not a novel concept. But you add Internet Banking, Tele-Banking, SMS Banking, transfer of funds via its mobile app, plus a hoard of other things; and you have the attention of the youth. Especially when they have the freedom to design their own Debit Card. And that’s what this campaign is all about – Design your own Debit Card and stand a chance to win iPads or Samsung Galaxy phones.
With a generation that has become very savvy with how the Web works, one of the obsessions we have is with how people interact with our updates and posts.
It’s understandable really, humans are designed to seek acknowledgement from others and as sad as it sounds, people liking and sharing our content validates our ideas and thoughts.
It’s completely narcissistic but it’s something that’s ingrained into our psyche.
Yet the one thing we know from how we interact with other people’s content is that we’re quite passive. For every post we interact with, there are perhaps 20 or 30 posts that we gloss over and there are numerous profiles that we visit and check on a daily basis. Considering that on Facebook alone, we’re already seeing who viewed a post in our groups and how many people saw our posts on our brand pages, would there ever be a possibility of a similar system being introduced for personal profiles, especially since Facebook gives you the option to promote your own posts?
Twitter is a social media network that has had its business model challenged by media and bloggers over the years.
The questions were often asked.
How was it going to make money and could it make meaningful revenue?
For savvy marketers though it has proved to be a great organic platform to promote their brand and blogs to a large world audience, but it took time and persistence.
Despite the challenges, Twitter managed to raise over $1 billion in funding over the last 7 years and today it is on its way to $1 billion in revenue in 2014 according to sources such as Bloomberg.
This is due to its evolution as a paid platform for hire to advertise your business and brand.
You know that @Jack, @Biz and @Ev co-founded Twitter, but ever wonder how the whole idea of Twitter came to be?
Jack Dorsey (@Jack) sat down with 60 Minutes and shared the thinking behind Twitter, as well as his feelings around being forced out of the company – and the interview airs this Sunday night. Check out the clip below.
In case you haven’t heard, Google Reader’s going kaput come July 1, 2013.
With the advent of Google+, Google started slowly thinking about phasing out its free RSS provider Google Reader, and finally came to that decision this week.
Are you an avid Google Reader user? (Guilty as charged right here.) There are a few viable feed reader alternatives: Feedly, Flipboard, andPulse.
But you can also just use Twitter. Here’s how.
Engaging your customers is the best way to get more followers on Twitter, and ultimately get more sales through social media.
But, when everyone in online marketing is trying to do the same, how you get your brand to stand out? How do you create successful marketing campaigns that get your customers to interact with your brand online, making them loyal buyers of your product?
Wishpond has the answer: contests, sweepstakes and group deals.
Using social promotions can create a frenzy about your brand or products, can make your tweets go viral, and can increase your Twitter following very fast.
Here are 5 benefits of running a Twitter Contest:Boost traffic & followers on your Twitter profile page;Reach to new users, including followers of current followers and users interested in your industry who may not know of your business;Increase your email list;Better understanding of your customers via data pulled from Twitter API; andNew sales
Facebook might be planning to hijack Twitter’s hashtag, but Twitter (always a step ahead) is going after something that’s actually useful – music.
And we predict they’re going to win this one.
Facebook’s Music Feed is pretty neat. You can see what your friends are listening to and get recommendations for stuff you may want to listen to – but it’s really just another piece of muck clogging up the cluttered newsfeed.
Twitter, on the other hand, thanks to its fast-moving nature, won’t suffer the same fate, regardless of elements added. And it’s actually a pretty convenient way to consume and share media because of this.
|Rescooped by Mau from ALL OF GOOGLE PLUS WITH PHILIPPE TREBAUL ON SCOOP.IT|
Nothing has impacted the PR industry more than Twitter.
Whereas the PR professional of five years ago might have mailed out a press kit and emailed a pitch, today’s PR pros are tweeting journalists and using services like Muck Rack to update their media lists with Twitter handles rather than email addresses.
InkHouse Media + Marketing put together an interesting infographic that takes a look at PR then and now, as affected by Twitter and other modern technology.
As if 140 characters weren’t enough, Twitter decreased the amount of space marketers can use in tweets yet again. After Twitter updated its link wrapping code last month, marketers tweeting out a link would find themselves two characters short.
The change trimmed down tweets including condensed links. Normally, links in tweets take up 20 characters, leaving the extra 120 for commentary. But with the introduction of Twitter’s new link wrapping code, only 118 characters were left for tagging or introducing content.
It feels like new social networks spring up every day. (I mean, there’s even one for cats.) This is a problem for time-strapped social marketers: you want to be where consumers are, but human cloning is still frowned upon.
There are steps you can take, though. These survival tips are designed to help extend your brand presence across multiple social networks without a huge time investment.