Do you often update your Facebook business Page with new photos? Do you have a particular posting strategy or just publish random pictures from time to time?
Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
Each week we publish a bulletin that looks at the most-recently verified profiles on Twitter, highlighting the biggest celebrities, brands and businesses that have been given that all-important tick over the previous seven days.
Last week, the total number of verified accounts on Twitterblasted through an important benchmark: 50,000.
It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Moreover, content management should take less time because as a marketer you might have a multitude of other things to worry about. So, how is effective content marketing accomplished according to this week’s tips and news?
‘Twitter Music’ Launches For Select Users (Not You)
This is a dual announcement: An aqui-hire and an app development.
We told you Twitter was planning to launch its own music app – and now it has! Well, it kind of has. It will be made available to the unverified masses soon enough.
And this music app launch will be made possible by Twitter’s latest aqui-hire: We Are Hunted.
Need help making the most of LinkedIn’s InMail Feature?
As one of LinkedIn’s Experts serving as a Moderator for the Job Seeker Premium Group, I offer this advice to executive and professional job seekers on how to optimize the use of LinkedIn’s InMail feature and increase the likelihood that your InMail will receive a response.
As a former executive recruiter, I used the InMail feature to reach out to candidates, and as a prolific networker, I often use the InMail feature when it makes sense to do so.
The use of InMails can help you reach out to people that you have had difficulty reaching otherwise. It is not the magic elixir of communication and should not be the first means of contact for most people, in my opinion.
If social networking had existed in the Mad Men era, would Don Draper have used Twitter?
Somehow, I can’t see it. But I think he would have absolutely recognised the value, and the innovation that Twitter and other social platforms inspire would have really appealed to his creative brain. Peggy would have been writing beautifully-crafted tweets minutes after she was first promoted to copywriter, and Roger Sterling – resistant as he would inevitably have been at first – would ultimately have become one of the funniest sources of one-liners Twitter would ever see from Madison Avenue.
Are you a Twitter addict?
Try quitting Twitter cold turkey for a few days and see what happnes. No reading tweets, no tweeting, no clever hashtagging allowed.
Why would you consider such a thing? Because if you’re a Twitter addict (and we bet you are), you’ll likely feel withdrawal symptoms – and it’s better to be aware of your addiction now and do something about it than suffer needlessly later (if you’re ever separated from the microblogging platform against your will).
When it comes to social media marketing, most people do a pretty good job of writing their calls-to-action (CTA).
You don’t have to explore too many companies’ Pinterest boards to conclude that a good old fashioned call-to-action is hard to come by. Perhaps it’s the “visual nature” of Pinterest…or the fact that Pinterest isn’t quite as established as Twitter or Facebook. But no matter how you slice it, there are no excuses for failing to have a CTA on your Pinterest board!
When you tweet, do you include a call to action? How about a request for retweets or replies?
Sure, including “please retweet” in every tweet isn’t only annoying, it’s a waste of precious characters – but if used sparingly, adding such a call to action might actually help you a bit.
Says who? These guys.
SocialCode, a company that “builds qualified social communities, engages those audiences and converts them to customers and evangelists for leading brands,” is always examining which tactics work best to achieve engagement and ROI for its clients.
Did you know that 591,039,079 passengers travelled domestically in the U.S. in 2012?
For the airplane industry, this presents a huge challenge, not only in terms of scale, but in this very modern, social world, one of customer satisfaction, too. Platforms such as Twitter and Facebook have empowered travellers with the ability to connect and liaise with travel bookers, airlines and airports, demanding customer satisfaction, up-to-the-minute flight information and quality support.
This infographic takes a closer look at which airlines and airports are performing best on social media.
Are you getting tired of Facebook or some of the behavior of your friends on the site? Facebook is the most popular social network with over 1 billion active users. And with great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse.
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?
Is Twitter a part of your social media marketing?
Or have you let your Twitter marketing drop off lately?
In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer.
Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
The University of Houston’s (UH) legendary creative writing program has long been ranked one of the top MFA programs in the country. Unfortunately, its reputation for paying its graduate students to teach freshman composition is legendary for a different reason: their paltry stipends and strict contracts (prohibiting outside employment) mean all of them live well below the poverty line, having not received a raise in 20 years.
But that’s all about to change, thanks to the action taken by the UH graduate students, much of which occurred online, proving yet again that if used properly, social media is primed to foment a revolution.
A year after GM’s public departure from Facebook,
The New York Times is reporting that yesterday Chris Perry, vice president for United States marketing of the Chevrolet division of General Motors, emailed a reporter to say “Chevrolet is testing a number of mobile advertising solutions, including Facebook.” Specifically, Chevrolet will be advertising the Sonic, a subcompact model that came out last year to replace the Aveo and is intended for young, urban consumers.
The key to any successful business is gaining the visibility that you need in order to let people know who you are and what your business is all about. Social media has catapulted many businesses into the forefront of their target audiences. Case in point, my business was found by a Fortune 500 company on LinkedIn and I landed the contract. They found me all because of targeted social media marketing.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...
The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr
Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
Facebook Home has been the talk of the social media town since its introduction last Thursday. Who is going to use it? What is Apple going to do?
The world is ending…Facebook has a phone?!? Well, I say everyone needs to take a deep breath and look at this as an experiment. If it goes well then who knows maybe Apple will alter its platform and pull in all apps to have a phone news stream. This could be the future of phones, but lets be real for now: it is an adjustment for a select set of users. So let us do a quick recap of what this baby can do.
We’ve written about Twtrland – the analytics tool that provides a simple way to browse the social web – on a couple of occasionshere at AllTwitter. I’m a big fan of the platform, and check in to see what’s going on (i.e., “Twtrland myself” – the stats are great) on a fairly regular basis.
And so do a lot of other folks, it seems, as Twtrland is now boasting 1,000 percent year-on-year growth and an eye-opening two million monthly users. Today, the company takes the next step towards a unified social ID with the launch of Instagram integration.
Twtrland profiles now include the essence of who you are based on your Twitter and Instagram activity, bound together. Check the screenshots below for a look at the statistics of Twitter co-founder Jack Dorsey.
Ever since social networking platforms first blasted themselves into everyday consciousness, comedy and humour have been a huge part of the way people use them. Viral videos, images and memes have provided a staple diet for animal lovers, political commentators and surrealists worldwide and once corporate brand accounts became a popular outlet for marketers, this trend continued.
Twitter and Facebook especially have given comedians a new stage upon which to hone their funny bone skills and perform digitally to huge audiences. Comedy as a whole has seen a dramatic increase in popularity over the past few years with panel and stand-up shows occupying a massive amount of time on TV schedules. Comedians have been elevated to the status previously occupied by rock stars. Stadium comedy gigs have become the norm but you only need to look as far as your phone for a daily Dara O’Briain, Jimmy Carr or Frankie Boyle hit.
Social listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers, leveraging their free insight into your brand or business and engaging in a two-way social dialogue.
Twitter is a rich resource for social listening, with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids.
But that’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.