Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
Managers are still the bosses and there's no denying that. But with the advent of collaborative, team-based approaches the definition of leadership is fast changing. Command and control still exists in the workplace but we're doing more to encourage collective ownership.
Today’s digitally connected workplace demands a completely new set of skills. Our increasing interconnectedness is illuminating the complexity of our work environments. More connections create more possibilities, as well as more potential problems.
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report from Syncapse.
The 28% increase was driven by Facebook fans’ tendency to be super consumers: On average fans spend 43% more than non-fans in respective categories, despite not having higher incomes.
The study, The Value of a Facebook Fan 2013, examined the Facebook fan performance of 20 top brands. It estimated the value of a fan by looking at spending, media value, acquisition cost, loyalty, and the propensity to recommend a brand to others.
Excerpted from article intro by KISSmetrics:
"How do you successfully market your business on the world’s largest video site and #2 search engine?
This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.
YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."
The article is very long, but it is analyzed with a lot of information.
Read full article here:
This is interesting. It turns out that something as simple as whether or not your tweet has an exclamation mark in it can determine how many retweets it gets. At least that’s according to research conducted by social media scientist Dan Zarella.
The research, he says, was conducted in response to a tweeted question from search guru Rand Fishkin and looks at the relationship between exclamation points in tweets and retweets and clicks.
Zarella used a dataset of more than two-million link-containing tweets sent by accounts with at least 1 000 followers. His findings suggest that tweets with exclamation marks got more retweets-per-follower, but fewer clicks-per-follower. That means it’s probably not a bad idea to include an exclamation mark if you’re looking to broadcast straightforward information. But if you want people clicking on your tweet, or are sharing a link in it then it’s probably best to exclude the exclamation mark, no matter how excited you are about it....
In this post I'll show you an example of how to increase your Facebook Reach. Facebook reach is defined as "the number of unique people who have seen your post. Figures are for the first 28 days after a posts' publication only."
Facebook insights gives you a fabulous amount of information, but it is only as good as the user using it. To increase your Facebook reach, your goal should be to get as many shares, likes and comments on your posts as you can. The more you have of the "big 3," the higher your reach will be.
Instagram is stupendously popular, boasting 100 million monthly users. It's so widely used that retro filters have now become an almost required feature with smartphone apps. But a new infographic from Marketo reveals something rather peculiar: the largest proportion of users shoot without using any filters at all.
The infographic has some interesting basic stats, and points out that there are 40 million photos uploaded every day, and 8,500 likes per second. But by far the most interesting section of the chart is the percentage breakdowns of filter use. Marketo attempts to frame this as saying something about the user's personality — but I'm willing to bet that most folk just chose whichever one looks best. But according to the company's numbers, 43% of users don't use any filter at all. Which means they're either uploading the untouched image, or editing in another program, and then porting it into Instagram.
Of the filters, only one of them clocks in at 10% of image uploads, and that's Earlybird, the rest are firmly in single digits. It seems very interesting that such a huge number of people don't use filters at all in their Instagram photography, which does point to Instagram's potency as a standalone social network. But with other apps sharing directly to Instagram, there are still plenty of opportunities for photo editing that won't get tagged with an official filter.
Thank goodness Twitter didn’t exist when you were in high school, hmm? If you’ve ever said or thought that, you’ll appreciate the COMPLETE ridiculousness of this story.
A class president at a high school in Kansas said something negative about his school’s football team and got suspended for the remainder of the year.
He didn’t swear. He didn’t threaten anyone. The tweet wasn’t violent. But it made other kids angry. Yeah, that’s really all it took. This is going on the Twit List, definitely.
Vine has quickly become one of the top iPhone apps of 2013, and is arguably the most popular social media network since Instagram, which launched in 2010. Most commonly, people use Vine to create six-second snapshots of everyday life, but the more innovative accounts have taken the tool one step further to produce high-quality mini-movies.
Did you know that, by 2015, mobile Internet usage will surpass desktop usage?
That means that there’s more power than ever before in the mini computers we all carry around in our pockets (or purses).
After surveying 500 consumers, Yesmail Interactive created the below infographic that displays just how drastically mobile has affected consumer shopping patterns and interaction with brands through social media.
Interestingly, shoppers with mobile devices are actually savvier in-store as well as online – and 42.9% of mobile device owners shop online at least once per month (pay day for marketers!). And unsurprisingly, mobile users are way more likely to interact with a brand on social media than those just logging in on a desktop.
Social media is part of our lives, whether you like it or not. As brands set up more and more social media accounts, it can be hard to have a handle across all platforms, especially, if like me, you control all of them, all at once.
The key to being successful lies in the organisation. That’s why you need a platform that allows you to integrate your social media profiles, and send multiple messages all at once, with one click. Enter Hootsuite.
Hootsuite, for those of you that don’t know, is a web based social media management tool. The basic plan is currently free, and gives you straightforward access including: integration with five social media profiles, basic reporting and unlimited apps, including StumbleUpon and Reddit.
Being “good” at Twitter is a science unto itself.
But what about Twitter’s role in the actual field of science?
Twitter actually plays a focal role in the development and distribution of scientific knowledge, in terms of communicating research to a broad audience and amplifying the scientific and social impact of publications.
That being said, there are of course limitations, largely surrounding issues of intellectual property, and misrepresentations of science “sound bites.”
WebMediaBrands have announced the release of theAllTwitter Marketing Bible, a subscription-based service from Inside Network.
The AllTwitter Marketing Bible is a new resource designed to help marketers build their audience, increase engagement, and improve conversions and customer loyalty on Twitter.
This comprehensive subscription service provides up-to-the-minute how-tos, best practices, case studies, expert insights, platform features, and provider comparisons to help you optimize your Twitter campaign.