How much time do you spend each day on social networks?
According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.
Via Ivo Nový
Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
Facebook topped the 60 percent mark for share of social logins for the first time since 2011, tallying 61 percent in the fourth quarter of 2014, according to the latest data from customer-identity-management platform Gigya, a Facebook Preferred Marketing Developer.
Google+ placed a distant second, at 22 percent, followed by Twitter (6 percent), Yahoo (6 percent), LinkedIn (2 percent) and other (3 percent)
Facebook’s share has steadily risen, from 51 percent in the third and fourth quarters of 2013 to 53 percent in the first quarter of 2014, 55 percent in the second quarter and 61 percent in the third quarter.
Having enjoyed its status as the largest social media platform since 2012, Facebook is the everlasting trendy topic. The question on many of our minds is what’s next. As we kick off the 2015 with the beloved mantra of “out with the old and in with the new” in mind, brands and businesses alike are digging deeper to find the latest and greatest tech and innovation. Facebook is no exception. Here are three things that you can expect to see within the year.
Drones And Internet Expansion
Facebook leads the Internet.org initiative that launched in 2013 with plans to connect the entire world to the Internet. The initiative focuses heavily on improving Internet access to underserved countries through wireless signal drones. Facebook’s acquisition of UK solar-powered drone maker Ascenta may have seemed strange to some initially, but as Facebook’s purposes have been unveiling, they are taking the world by storm. It has been reported that the group hopes to get the Internet connectivity drones in the air by 2015.
More than anything else, a company’s website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically loose any potential business from the customer because consumers are finding businesses without websites unprofessional. Just as important as customers being able to find your website is for them to be able to easily navigate it and understand your value proposition quickly.
Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
But what savvy social media users know is that there's a science to getting it right--all it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.
Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.
You only have few seconds to capture their attention before your message gets drowned in the sea of updates. Now, if you know how to capture attention in social networks, you are one step next to the successful marketing campaign. Find out 25 tweaks that you can implement right away, which are often overlooked, to capture attention in the social networks.
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
If you are reading this, chances are you have a profile on LinkedIn, the popular networking site for professionals. It doesn’t matter if you like or hate the network (plenty of supporters on either side of the fence) anyone who wants to tap into its network of more than 300 ... Continue reading »
The most popular word of 2014 wasn’t actually a word, according to a new survey of global English usage, it was an emoji: the ♥ emoji in fact. "The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures," claims Global Language Monitor (GLM) in their 2014 report on English-language word usage, adding that it is "the first time an ideograph has captured [the] Word of the Year honors."
I just spent a few minutes messing around with our Twitter analytics, and it turns out that we tweeted nearly 11,000 times from @WIRED in 2014. That’s 1.25 tweets per hour on average—a nice, useful, not completely overwhelming amount of info and links to put out into the world, if I do say so myself. And I’m proud to be able to tell you that the only time our tweets included bae was in reference to the global aerospace company BAE Systems. @WIRED: Not a #basic #brand account.
Here are the ten tweets that worked out best for us in 2014. We put the round-up together using a variety of metrics and criteria. Number of clicks weighed heavily in our (relatively informal) formula. Number of retweets a little less. Favs and responses a little less yet. Not surprisingly, the list reads like a catalog of some of the biggest WIRED topics and stories of the year. Take a look.
Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.
Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....
The Twitter bio is one of the most overlooked features on Twitter (with lists). Many people think that no one looks at it anymore. Nothing could be farther from the truth.
Every time I check a Twitter profile, the first thing I focus on is the bio. If I find it relevant to me, I will have then read some tweets, and peruse lists.
Making a Twitter bio shine is not difficult. Aaron Lee has some great tips for us. My favorite is #4: including the username of your employer.
Read the article at http://www.postplanner.com/awesome-twitter-bio-ideas-to-entice-followers/
The key finding: Holiday shoppers are increasingly seeking out gift ideas on social – and they’re relying less and less on traditional channels. Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013.
Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year.
Peer recommendations on social media continue to influence gift purchases more so than other types of recommendations and endorsements. Nearly 70% of respondents said social content and commentary about brands and/or products from their peers influence their purchases most – a figure that’s more than 6X higher than those who said celebrity endorsements on TV carry the most weight (11%)...
Our digital age is now in full swing with social media platforms such as Twitter, Facebook, Instagram, and LinkedIn having increasing popularity and even more reasons to join. As one of the fastest growing social networks, Twitter uses its 140 characters, real-time online news, and mobile multimedia platform to its advantage where user experience controls the way you interact with one another
In this short video I show you the only way to import your LinkedIn connections into Google+ in bulk. If you’re familiar with my previous post on importing Facebook to Google+, the process here is similar.
Unlike other methods for importing your LinkedIn contacts which require you to add each contact individually, I use Circloscope which enables you to add all of your connections to a Google+ circle in seconds. It’s a massive time saver.
Check out the short video and/or read through the tutorial below. If you have any questions, just let me know in the comments!
Come piattaforma sociale, LinkedIn prende grumi. C'è la percezione che si tratta di un sito di lavoro aziendale, sito di networking aziendale, non come un bene per lo sviluppo del business come altre piattaforme, e così via. Ma, ignorando LinkedIn nella vostra strategia di marketing piccole imprese è follia.