USA TODAYTwitter revenues may hit $1 billion, but what about expenses?San Jose Mercury NewsLate last week, Bloomberg reported that Twitter expects to hit $1 billion in revenue by 2014, at least two years earlier than analysts had projected.
Better know and better use Social Media today (facebook, twitter...)
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Should you add Pinterest to your social media strategy?
Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands?
Could your business benefit from 482,000 followers?
That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young House Love. Talk about an early lead.
In this article I’ll walk you through five things to help you decide whether Pinterest is a good fit for your business.
There seems to be one irrefutable rule about social media in schools: Teachers and students should never, never be Facebook friends.
But, in the ever-changing world of electronic media, educators and even students are struggling to sort out how to use websites, Twitter and email as a teaching tool without crossing the line into the inappropriate.
Some school committees have policies of varying strictness, while others have delayed implementing anything out of fears that rules will be obsolete in months or they will be too strict and violate employees' or students' rights...
Salesforce.com Inc. (CRM) agreed to buy Buddy Media Inc. for about $745 million, its biggest purchase ever, adding marketing software to promote products on social sites including Facebook Inc. and Twitter Inc.
Salesforce will acquire closely held Buddy for $467 million in cash, $184 million in common stock and $38 million in options and restricted stock, the San Francisco-based company said in a statement today, without specifying a total deal value. The final deal value of about $745 million will also include costs for employee retention, Salesforce said in a regulatory filing.
[Part One of a series, hoping to help folks make real connections online that can be planned out, acted on, and measured/tracked for more meaningful personal/business return...]
Small businesses have lots of hurdles to jump, lots of hoops to go through to gain traction in this economy. With online connections, some of the not-so-level playing field is plowed a bit flatter – but where other entities might be able to hire marketing staff and spend big bucks for monitoring and planning, the small business owner often has to find time to do that after the family goes to bed.
Twitter as the mysterious online cousin to the mobile text message has always been branded with strange names.
Twitter users have often been associated with terms such as Twits, Tweeps and Twerps and have hidden their tweeting idiosyncrasies from friends and family. Like an alcoholic hides their bottles.
The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.
I have often been asked to explain what Twitter means at dinner parties and one of my favorite phrases has been
“It is like a SMS on Steroids”
Its brevity is its charm and strength.
When it comes to Web advertising, it's fine to go it alone. Just make sure you're not throwing money down the drain.
Managing Google AdWords campaigns is easy, right? You just pick a bunch of keywords, establish budgets, enter your credit card and you're done.
Sure, but you're probably on your way to helping Google maintain its stock price while wasting a lot of your own money heedlessly or losing out to more savvy competitors.
Executed well, AdWords (and other similar "pay per click," or PPC, campaigns) can effectively drive qualified traffic to your website–which in turn can generate new leads and sales for your business. The best-run campaigns have a clear strategic directive, established benchmark metrics, and analytics in place to measure everything.
But the key phrase there is "executed well." What my company often sees instead, when we're called in to audit or take over these DIY campaigns, is a whole lot of aimless setup, general mismanagement and under-utilization of features that could otherwise help overall performance.
If you're managing your own PPC campaign in-house, make sure you understand these essential rules.
I had another great interview about what is social media however this time focusing on the workplace! The social workplace.
There are no shortage of headlines in the media about some employee’s social media account and what the employer did or did not do. Is this really representative of what social media means in the workplace? Not at all!
One tool or platform does not make an organization social. It is not just about the tools- especially in isolation of the bigger picture. Well at least it ought not be. Sensational headlines just feed the fear of those with a social media phobia. What organizations and businesses should be thinking about is how can they leverage this new way of doing business.
Social media and the new technologies of today have totally changed how we work, communicate, interact, collaborate and relate to each other. Business leaders need to rethink how to take their organization to the next level and consequently “enable” their staff to succeed in this new environment- our new reality. As I reflected on my recent interview on the topic, I identified a number of characteristics that is associated with a social media savvy business environment.
Here are 16 characteristics of a “Social Workplace”