Welcome back to our series on Who To Follow, and this time we\'re listing our favorite Apple-tinged Twitter users. Encompassing our favorite news sites,
Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
As a relatively new and rapidly evolving digital channel, social media is subject to considerable debate among marketers when it comes to return on investment. What is clear is that social media does connect businesses with prospects and customers.
"While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends."
The first network on this watchlist won't surprise you, the second one you probably haven't heard of, and the third one will likely make you laugh out loud in disbelief. The first two make a lot of sense to pay attention to and I'm willing to keep half an eye on the third based on this endorsement. Join me?
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What is social media? http://www.socialmediain7minutes.com/what-is-social-media-in-7-minutes/ Social media has become an integral part of our daily lives and...
Trying to keep up with social media can be overwhelming!
Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Can anybody on earth keep up with the real and rumored changes just to Facebook’s EdgeRank formula? I know I can’t! I don’t even bother.
What we considered best practices six months ago are passe’ today. Yes, social media is overwhelming, especially with the assumed pressure to master every new platform that comes along.
But the thing is, as a professional marketer, you have to keep up. How is this possible? Here are seven ideas to help you stay calm and carry on.
by Kausik Baisya
Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location.
Read on to find out how marketing will change in the near future.
by Priit Kallas at http://www.dreamgrow.com
It's that time of year for resolutions, all those things you plan to do for 2013 but will probably give up by February. When it comes to your social media marketing for 2013, there is one resolution you need to make sure you keep all year long – adding Google+ to your social media marketing strategy.
Social Media Manager is like a Swiss army knife. I was thinking about what this person should do and the result is this list.
Create the social media strategyCreate budgets for social media activitiesRecruit and manage the social media marketing staffPlan social media campaignsWork with internal stakeholdersManage social media campaigns and day to day activitiesManage presence in social networking sitesBrand advocacyCommunity outreachManage a blogger outreach programBuild a brand ambassador networkPost and comment on relevant blogsSeed content into social networksWrite editorial contentCreate and upload videosEngage in conversations and answer questionsDevelop benchmark metrics to measure the results of social media programsAnalyze and evaluate social media campaigns and strategiesReport on effectiveness of campaignsMonitor trends in social mediaMonitor the activities of main competitors in social mediaMonitor social space for brand and related topics and conversationsWork with other marketing branches to integrate different activitiesCreate and maintain a social media editorial calendar and posting scheduleUnderstand how the social media impacts search trafficManage change and adopt social media into the corporate culture