Source: GapingVoid“The World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.” - Tim Berners-Lee, Web inventor, founder, the World Wide Web Consortium (W3C), source...
Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau
The highlights of all this data are in our most recent infographic (see the full-sized graphic here), first published on The Next Web.
Notably, demand for the most popular ecommerce platforms changed dramatically, with 35 percent more demand for Shopify and a 31 percent drop in demand for Magento (ouch!). And while WordPress is still the dominant CMS for Flippa listings (and, indeed, for the Internet as a whole), it’s outpaced by both Drupal and Joomla when it comes to average selling price.
Blogging isn’t a case of “If you post it, they will come.” Your role as a blogger doesn’t end as soon as you hit Publish. In fact, that’s only the beginning.
If you’re anything like me, most posts take you between one and our hours to write, maybe even more. For all that time and energy, you’ll want each post to do a lot of work for you after it’s gone live.
You want that post to:demonstrate your writing and blogging skills to potential clientsattract new readers to your site, and encourage them to staysolve issues faced by your regular readersbe linked and shared on social mediaattract commenters to keep the discussion goingbring your blog to the attention of advertisers, companies and other opportunitiesmake you some money!
This article and infographic was posted by Ted Nguyen for his blog.
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing
Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"
**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
While not everyone can make infographics from scratch, there are tools available on the Web that will help you create your very own infographics. In this article, we’re listing more than 20 such options to help you get your messages across to your readers, visually.
What About Me?
"What About Me?" is a personalization tool that produces colorful infographics that display your social media habits automatically from Facebook, Twitter and YouTube. The tool is provided by Intel. Create an infographic of your digital life and become inspired by the people you know, the things you see, and the experiences you have online.
Vizualize.me allows you to create an online resume format that is beautiful, relevant and fun, all with just one click. It enables you to express your professional accomplishments in a simple yet compelling personal visualization, and will help optimize your LinkedIn Profile to get a kickass Visual Resume.
With Piktochart, you get to create an innovative Infographic using a combination of different types of visualizations: themes, icons, vectors, images and chart exporter. Drag-and-drop and click your way through color schemes, shapes and fonts, then export the materials as static or html to easily embed it for use at your site.
Easel.ly is a fun tool to create your Infographics with drag and drop features and a simple interface. You can easily create and share visual ideas online, supported by ‘vhemes’ or visual themes that help you get started from the preset Infograpic style. Drag and drop a ‘vheme’ onto your canvas to turn your idea into a full infographic.
Visually helps you customize infographics in seconds, and no, you don’t have to be an analyst or designer to make infographics with Visually Create. Visual.ly allows you to also discover infographics and favorites from other users.
Infogr.am is a simple yet most exciting way to create static and interactive infographics. Import raw data to Infogr.am, and the site’s online tool will help you turn that data into a nice looking chart or full-blown infographic in minutes.
Many Eyes (http://goo.gl/9SKr5)
Many Eyes is an experiment by IBM Research and the IBM Cognos software group with a simple belief: ‘Finding the right way to view your data is as much an art as a science’. Many Eyes provides a range of visualizations from the ordinary to the experimental, where each can be put together with a click.
Venngage is an online infographics tool that helps you create and publish custom infographics, and at the same time, engage viewers and track results. Venngage allows you to create beautiful infographics for blogs and websites and you can also watch the numbers of your audience grow with compelling and beautiful content.
With iCharts, you can create great-looking charts in minutes with interactive and easy-to-share data. iCharts makes it easy to visualize, share and distribute big and small data.
Dipity is a free digital timeline website, if you are looking for a different type of Infographics. The mission is to organize the web’s content by date and time. Dipity is the fastest and easiest way to bring history to life with stunning multimedia timelines.
Timeline JS (http://goo.gl/gCqpr)
TimelineJS is a beautifully crafted timeline that is easy and intuitive to use. You can pull in media from different sources with built-in support for Twitter, Flickr, Google Maps, YouTube, Vimeo, Dailymotion, Wikipedia, SoundCloud and more.
StatSilk offers web-based and desktop software to make data analysis easy, efficient and enjoyable, to cater to diverse mapping and visualisation needs.
InFoto Free (http://goo.gl/6uM6r)
InFoto Free is an app for your Android to create an infographic of your photo-taking habits, using a Photo stats analyzer. With InFoto Free you can create awesome looking high-res infographics from your photo collection. It tells you things like what time of the day you prefer to take photos in, whether you prefer horizontal or vertical orientations as well as your favorite city to shoot in.
Photo Stats (http://goo.gl/b8mB1)
Photo Stats is an iPhone app that analyses the photos you take on your iPhone. The app generates cool and stylish infographics that shows how, when and where you take your photos from. You get to easily visualize your photo-taking habits and share it with friends.
ChartsBin (http://goo.gl/kSZ2k) – An online tool to create your own interactive map instantly with no installation or coding needed, and you can embed the map in your own website or blog easily too.
Tableau Public (http://goo.gl/EkmM0) – A free application for your Windows computer that brings data to life. You can create and share interactive charts and graphs, stunning maps, live dashboards and fun applications in minutes. Anyone can do it, it’s that easy.
Creately (http://goo.gl/D3gx8) – Want to create beautiful diagrams in no time? Creately may be a good choice to use as it can be used across all sectors by individuals, corporate teams, developers, software architects, students and teachers alike for diagramming purposes.
Gliffy (http://goo.gl/x3O6n) – Gliffy helps to easily create professional-quality flowcharts, diagrams, floor plans, technical drawings, and more. You can easily drag-and-drop your way through the makings of an infographic using the many shapes from an extensive library.
SIMILE Widgets (http://goo.gl/TvzqR) – SIMILE is a free and open-source data visualization Web widget.
Tagxedo (http://goo.gl/2l0Uf) – Tagxedo turns words – famous speeches, news articles, slogans, themes, even your love letters – into a visually stunning word cloud. Every word is individually sized to highlight the frequencies of occurrence within the body of text.
Wordle (http://goo.gl/XS56D) – Wordle is a simple web app for generating “word clouds” from the text you provide. While the clouds give greater prominence to words that appear more frequently in the source text, you can also tweak your clouds with different fonts, layouts, and color schemes.
If you’ve found The Complete Social Media Sizing Cheat Sheet helpful, then you’ll find this Facebook Cheat Sheet equally helpful.
Designed by My Clevery Agency, the following infographic aims to help anyone to navigate Facebook like a pro without having to touch your mouse or trackpad.
According to The Dachis Group, these 20 brands are doing their social media branding right.
Companies in the top 20 are Viacom, Walt Disney, News Corporation, Zynga, NBC Universal, Google, Nike, Time Warner, Unilever PLC, NBA, Microsoft, Coca Cola, Procter & Gamble, KRAFT Foods, WWE, Nestle, Discovery Communications, L’Oreal, Samsung Electronics, Electronic Arts.
Is Social Media Marketing Effective?
That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.
With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
By MDG Advertising. http://bit.ly/RrFGzx
Business owners know it’s important to engage with our customers and prospects online — but there’s an opportunity cost.
It seems like new social networks are appearing every other week, so it’s important to choose wisely.
So which social networks are worth your time?
The SM2 Social Media team helps businesses find and understand the online interactions that impact their business and have ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on:Reach: How Many MembersTime Investment RequiredQuality of Interaction (from a business perspective)Fun (our highly-scientific and proprietary research)
By SDL/SM2. http://bit.ly/O7bfOJ
A new survey finds SMBs have a divergent view of social media influence; those after large followings are more likely to find it helpful.
An Industry Study Of SMBs And Social Media or How SMBs Leverage Social Media
Vocus have published a brand new study, with partner John Jantsch of Duct Tape Marketing, “Overall sentiment in this study is right on target and it’s a very positive message. What I’ve been noticing more and more is there’s finally this acceptance that social media not only isn’t going away, it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline marketing presence.”
The Challenges SMBs Face?
#Overcoming the perception that social media is free.
#Multiple tool sets for managing social media.
#Addressing customer concerns in a public forum.
These are all themes found in the study.
The Good News?
SMBs are using social media, they are finding it helpful, and they are focused on business outcomes as a means of measuring their progress.
Key Findings Include:Social media is helpful: 87% of SMBs say social media has been somewhat helpful or helped a great deal; 10% said it had no effect.Perception of influence varies: 40% of SMBs prefer a smaller but highly engaged audience; 27% would prefer a huge following with little engagement.Healthy share of marketing efforts: 77% of SMBs indicate social media accounts for 25% or more of their total marketing efforts.Sharing is common use: The most common use of social media is to share information 91%; only 46% see social media as a place to handle customer service issues.Doubling up on duties: 73% of SMBs have added social media to the existing duties of a marketing person.Spending set to rise: 84% of SMBs plan to increase their use of social media at least a little in the future.
The other trend suggested there are growing pains in social media that line up nicely with the size of a business. The smallest firms seemed to get by and benefit from a guerrilla approach, while much larger firms had appointed full time staff and consultants.
The firms in between, those in the $10-20 million range, found social media less helpful as they struggled to integrate it into marketing more formally.
There is a strategy lesson in this data just waiting for consulting firms to exploit.
Path to influence
One of the most fascinating findings of the study was the divergent views of online influence.
For example, 40% of SMBs prefer a smaller but highly engaged audience, while 27% would prefer a huge following with little engagement.
What’s important to note is the 27% that prefer a large following are also more likely to report social media has been very helpful to their efforts.
Download Path To Influence: An Industry Study Of SMBs And Social Media. http://bit.ly/NtkpJP
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.
#1: Creating Too Many Social Networks
Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".
Who's going to manage all of these?
Corrective Strategy #1: Invest MORE resources in to LESS tactics
In online marketing, identify the top performing channels and invest more into them.
If you want to grow visitors to your blog, then produce one exceptional blog post each week.
If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.
#2: Relying on Others to Share for You
it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.
New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.
Corrective Strategy #2: Drive visitors to specific points of conversion
Your activities should more focused and deliberate
Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.
And increase performance by aligning an appropriate offer that this target segment cares deeply about.
#3: Focusing Too Much on Easy, Ineffective Tactics
Engagement is a vital step in the marketing process
Position yourself so people want to come find you.
But how do you do that?
Corrective Strategy #3: Focus on business development, not just community management
if you want to grow, then you need to focus on business development and create partnerships with other entities.
The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.
it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.
But the long-term ROI is much higher.
And will contribute more to your overall business growth than a Twitter chat or blog comment ever will
By Brad Smith. http://bit.ly/NHCf9A