Better know and b...
Follow
Find
7.0K views | +2 today
 
Scooped by Mau
onto Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

Facebook tinkered with users’ feeds for a massive psychology experiment

Facebook tinkered with users’ feeds for a massive psychology experiment | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Scientists at Facebook have published a paper showing that they manipulated the content seen by more than 600,000 users in an attempt to determine whether this would affect their emotional state. The paper, “Experimental evidence of massive-scale emotional contagion through social networks,” was published inThe Proceedings Of The National Academy Of Sciences. It shows how Facebook data scientists tweaked the algorithm that determines which posts appear on users’ news feeds—specifically, researchers skewed the number of positive or negative terms seen by randomly selected users. Facebook then analyzed the future postings of those users over the course of a week to see if people responded with increased positivity or negativity of their own, thus answering the question of whether emotional states can be transmitted across a social network. Result: They can! Which is great news for Facebook data scientists hoping to prove a point about modern psychology. It’s less great for the people having their emotions secretly manipulated.

more...
No comment yet.
Better know and better use Social Media today (facebook, twitter...)
Informations, news and tips about social media
Curated by Mau