There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. With 2.1 million groups, and 8,000 new ones being created every week, there is certainly opportunity in our midst, isn’t there?
Even though posting behavior in some groups is a bit out of control, there are moderators paying attention to their groups, cleaning them up, making sure posts and comments are appropriate, and taking the time to attract and nurture communities of LinkedIn users with like interests.
I am seeing an increase in conversation in a few of the groups I am in, which is great. People are posting, commenting, following up, making their case, acknowledging feedback and sharing others’ content. It’s not the norm yet, but I am seeing an uptick, and I’m pleased about that. Everyone doesn’t agree, and they don’t have to. What’s important is that discussion is taking place.