Better know and better use Social Media today (facebook, twitter...)
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Social Media Analytics Review: Beckon - Business 2 Community

Social Media Analytics Review: Beckon - Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

One of my favorite perks of running this website, is meeting great people and learning about new things in the online/ inbound marketing space — especially new social media analytics tools. A couple of weeks ago, I got a demo of a new tool — Beckon — that has a lot to offer. It’s price tag might be a little steep for small businesses (about $10K per data source), but I think it solves many problems enterprise businesses currently struggle with — disparate data sources, different scales on metrics, and the general mish-mash of data that’s challenging to interpret.

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