Better know and better use Social Media today (facebook, twitter...)
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Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID - AllTwitter

Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID - AllTwitter | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Twitter has released two new ways to target tailored audiences on the platform via its advertising tools: by CRM and by Twitter ID.

With the customer relationship management (CRM) approach brands can now target Twitter audiences based on their existing database of email addresses. Twitter matches the emails in the advertiser’s list with existing Twitter accounts and shows the ad accordingly.

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