The story of Miles Scott being transformed into the Batkid for a day was one of the most discussed news items on social media in 2013. The topic’s social media followers contributed over 600,000 tweets, 80,000 Facebook community page likes and over 1,000 pins.
These are amazing numbers, but who were the people contributing to the story online? Marketers and journalists can do a better job capitalizing on trending news by better understanding of their audience.
To figure this out, we analyzed who were tweeting, liking & pining the Batkid news item by social network.
We used our Search API on about 4,500 users who commented on the topic on one of the 3 major social networks – Facebook, Twitter & Pinterest.
Our API searched the web for information about these users and returned their gender, age, job title, employer, location and education.