Not sure how effective your social media presence is? Are you seeing the results you want from your marketing team? How do you know if your business’ social media presence is benefiting the brand or just irritating the customers whose timelines you keep cropping up on?
Social media audits are invaluable to the success of a company’s marketing strategy. It is a complete misconception that social media is a black box with intangible return on investment figures. If people are telling you this, then they do not know how to demonstrate their results, or they just don’t want to show you them!
Inevitably, there are benefits of social media which spread far beyond follower numbers, tracked clicks and impact on SEO (to name only a few) but you should attain a very good estimate of primary and secondary influence (within and beyond your social sphere, respectively).