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Twitter v. Facebook: Television and the Second Screen Experience - Business 2 Community

Twitter v. Facebook: Television and the Second Screen Experience - Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

When The Walking Dead mid-season finale aired last November, a lot of emotions hit the fan on social. I couldn’t believe just minutes after the episode aired, memes and gifs started popping up on threads throughout the web. Indeed, The Walking Dead Facebook page and Twitter hashtag proved to be a source of not only laughter, but of in-depth conversation about the series—insightful content, user-generated and sponsored, for the fans to enjoy. The same could be said for several other popular broadcasts—breaking news, Breaking Bad or Anderson Silva breaking his leg during a title fight; all instances had, and still have, a strong digital presence that encourage social engagement.

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