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Twitter v. Facebook: Television and the Second Screen Experience - Business 2 Community

Twitter v. Facebook: Television and the Second Screen Experience - Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

When The Walking Dead mid-season finale aired last November, a lot of emotions hit the fan on social. I couldn’t believe just minutes after the episode aired, memes and gifs started popping up on threads throughout the web. Indeed, The Walking Dead Facebook page and Twitter hashtag proved to be a source of not only laughter, but of in-depth conversation about the series—insightful content, user-generated and sponsored, for the fans to enjoy. The same could be said for several other popular broadcasts—breaking news, Breaking Bad or Anderson Silva breaking his leg during a title fight; all instances had, and still have, a strong digital presence that encourage social engagement.

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Better know and better use Social Media today (facebook, twitter...)
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The 6 Step Social Media Marketing Strategy Plan For Your Business

The 6 Step Social Media Marketing Strategy Plan For Your Business | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake businesses make…
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donhornsby's curator insight, August 21, 10:51 AM

A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.

 

Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan.



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Facebook is demolishing the like gate - Inside Facebook

Facebook is demolishing the like gate - Inside Facebook | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Facebook announced recently that it will end the process known as the like gate, where users would have to like a page to enter a contest or receive more points in a game.

Via David Blundell
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David Blundell's curator insight, August 18, 2:42 AM

Facebook have gone all Miley Cyrus and are breaking down your Like-gates with their wrecking ball. From November 5 you can no longer force people to like your page via contests, polls etc. Get the low-down on the new rules here . . .

Chris Reese's curator insight, August 18, 12:08 PM

What impact will this have on conversion trackers?

Jon Dewar's curator insight, August 20, 8:40 AM

#jdc #jdsmc

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How Google Works [infographic]

How Google Works [infographic] | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Google is something that we often take for granted, but something we disregard even more is the amount of work that it takes to catalogue and index such an inconceivable amount of information.

Via malek, Os Ishmael
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malek's curator insight, August 15, 9:13 AM

How to sort everything in the universe as we know it.

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Infographic: Email open rates by time of day | MarketingSherpa Blog

Infographic: Email open rates by time of day | MarketingSherpa Blog | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
MarketingSherpa has been covering email marketing for a long time. And, while we’re always interested in the latest tactics, marketers still must never

Via Thorsten Strauss, Os Ishmael, malek
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malek's curator insight, August 16, 6:48 AM

subscribers are most engaged with their inbox content during the working hours:

massimo scalzo's curator insight, August 17, 9:32 AM

Worth Reading !

Jeff Litcofsky's curator insight, August 17, 10:58 AM

Email Marketing Tool

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Why brands are un-friending Facebook to follow Twitter

Why brands are un-friending Facebook to follow Twitter | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.

Via massimo facchinetti
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Social Media Over The Past Decade | HubSpot

Social Media Over The Past Decade | HubSpot | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

...To think of what “might be” a few years from now is barely fathomable but really exciting! I remember listening to the keynote speaker at the 1990 Seybold Conference talk about how books in the future would be enjoyed on electronic readers, and thinking, “not in my lifetime would electronic readers replace printed books.” We all know how that turned out.


Let’s go back and hit the high points from the past ten years. Below is a visual infographic timeline followed by a more detailed look at each year! Pay close attention to the ones that were launched in 2012; some of them have a lot of potential to be game changers!


Via Jeff Domansky, Ken Morrison
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Meredith Tong's curator insight, August 10, 9:17 PM

look how many apps have been made from 2004 to the present!!!

 

Jeff Domansky's curator insight, August 16, 9:07 PM

Great way to look at the history of social media.

Ken Morrison's curator insight, August 16, 9:40 PM
When did you jump in?
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59 Free Twitter Tools and Apps for Marketers

59 Free Twitter Tools and Apps for Marketers | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try.

Via Maria Margarida Correia
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The Guide To Social Media Time Management

The Guide To Social Media Time Management | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Do you struggle with social media time management? Learn how to rethink your approach to social and how to prioritize the most crucial tasks.


Via Kamal Bennani, massimo facchinetti
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How To Get More Interaction On Google+ [INFOGRAPHIC]

How To Get More Interaction On Google+ [INFOGRAPHIC] | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.


Via Kamal Bennani, massimo facchinetti
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Wendy Flanagan's curator insight, August 18, 7:01 AM

Social Media Marketing: It's a writer's world. It's a photographer's dream.

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What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs

What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

In just a few short years, Instagram has grown from an app with a loyal following, to one of the fastest growing social networks in the world.


Today, Instagram has more than 200 million active users. And those users have shared more than 20 billion photos!


There are several benefits of using Instagram for your business, but my favorite reason is simply that it’s easy and fun to use.


For those of you new to Instagram or hesitant to start, I’ve outlined answers to 10 of the Instagram questions I’m most often asked from small business owners.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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What Happens In A Facebook Minute | infographic

What Happens In A Facebook Minute | infographic | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Learn some crazy stats about what happens every minute on Facebook...


Via Lauren Moss, Serge Alhadeff
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Susan Kay Daniels's curator insight, July 18, 7:03 PM

A Facebook Minute! Is that anything like a New York Minute? Ha-ha! Great infographic. Creative and informative :)

Warmly,

Susan

Jim Doyle's curator insight, August 17, 6:36 AM

What Happens In A Facebook Minute | infographic

Benjamin Labarthe-Piol's curator insight, August 19, 4:39 AM

You talk about interactions...

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Twitter is finally becoming useful for direct messaging (Wired UK)

Twitter is finally becoming useful for direct messaging (Wired UK) | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Twitter is about to launch an app update that will see its direct messaging service behave more like an instant chat one.

In what looks like a move to grab users away from the likes of Whatsapp, the microblogging site plans to streamline access to direct messages across its web and mobile platforms.

In two tweets, Twitter Support said on 19 July: "Over the next few weeks, we're rolling out an update that makes deleting DMs more consistent across web and mobile. We're also making an update to the Twitter iPhone and Android apps that will allow you to access your entire DM history." Currently, if you delete a DM on the mobile app, it's still likely to show up on the desktop version. On top of that, only the most recent conversations are visible in the mobile app, meaning it's probably not your first port of call for picking up conversations with friends regularly.

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Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web.

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web. | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
You may have heard this past Saturday (June 28), Google+ has turned three years old.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need

The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups. That’s how it feels sometimes when you find just the right Twitter tool. And there's a tool for practically every desire…


Via Ivo Nový, massimo facchinetti
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8 Simple Tips That Can Help You Stand Out on Social Networks

8 Simple Tips That Can Help You Stand Out on Social Networks | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
It’s not easy to stand out among a million posts and messages on Twitter and Facebook these days. And it actually gets harder each day as these and other social networks continue to grow.
Luckily, I had the honor of interviewing some of...

Via Mike Cunningham
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19 Visual Social Media Secrets from the Pros [SlideShare]

19 Visual Social Media Secrets from the Pros [SlideShare] | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Is your brand telling visual stories?  Are you empowering your fans to create and share visual content for you?

 

Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.

 

We asked 19 Visual Social Media Experts to give us their Top Visual Content Secrets - here is what they shared with us (featuring a cool SlideShare)....


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, August 16, 2:55 AM

This is recommended reading for bloggers, marketers, PR and content marketing pros.  10/10

Hsin-Ju Tsai's curator insight, August 16, 8:46 AM

Visual social media is getting popular these days. Many blogger love to share a short video to tell story. The main point for visual social media is to make sure video is suitable for platform and followers are able to share it. @Ashleigh Ali

Jeff Domansky's curator insight, August 16, 8:05 PM

A must-read and excellent resource. Highly recommended 10/10.

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Social Media Marketing: Staying Up on Trends

Social Media Marketing: Staying Up on Trends | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
I have a couple pet peeves and by a couple, I mean at least 1,000. I loathe it when people drag their feet when they walk. I get irked when others are oblivious to traffic laws – other than speedin…

Via Thomas Faltin, massimo facchinetti
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The Best Infographics to Help You Create Content

The Best Infographics to Help You Create Content | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms.

Here's a compilation of infographics out there to help with content creation efforts and maximize results...


Via Lauren Moss
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Comunicologos.com's curator insight, August 17, 12:50 PM

Creación de Contenidos

Mr Tozzo's curator insight, August 18, 9:49 AM

The Best Infographics to Help You Create Content

massimo scalzo's curator insight, August 19, 5:27 AM

Good tips...No need to add anything...

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9 Web Apps to Display All Your Social Network Feeds in One Place

9 Web Apps to Display All Your Social Network Feeds in One Place | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
How many social networks do you use to keep yourself updated on what’s happening amongst your circle of friends and news from across the world? Everyday, with

Via Tom D'Amico (@TDOttawa) , Timo Ilomäki
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Kelly Christopherson's curator insight, August 18, 1:44 AM

I haven't tried all of these but some look promising especially if you are trying to get a handle on your social networks and manage them in a way that still allows you to have a life instead of them managing you! 

Tony Guzman's curator insight, August 18, 9:34 AM

Howard Rheingold has coined the term, Infotention (http://www.rheingold.com/university/mini-courses/) and this article helps you make more efficient use of your time.

Michel Müglich's curator insight, August 19, 3:35 PM

Social Media Plattformen aggregiert nutzen - Tools für mein PLE?

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LinkedIn vs. Facebook for Professionals: A Social-Media Smackdown

LinkedIn vs. Facebook for Professionals: A Social-Media Smackdown | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
4 steps that maximize the power of LinkedIn as a business tool.

Via donhornsby
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donhornsby's curator insight, August 17, 10:23 AM

(From the article): In the end, all social-media outlets have their virtues, but LinkedIn remains unmatched when it comes to the professional world. Whether it is used to boost a personal professional image or the Web presence of a business, LinkedIn is a well-crafted outlet for information and sharing. Use it to highlight strengths, and watch the benefits pour in.

donhornsby's curator insight, August 17, 10:28 AM

(From the article): In the end, all social-media outlets have their virtues, but LinkedIn remains unmatched when it comes to the professional world. Whether it is used to boost a personal professional image or the Web presence of a business, LinkedIn is a well-crafted outlet for information and sharing. Use it to highlight strengths, and watch the benefits pour in.

Jakarta Web Developer's curator insight, August 17, 5:49 PM

LinkedIn vs. Facebook for Professionals: A Social-Media Smackdown

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SMToolbox: Free Tools to Track Social Media Activity and Mentions

SMToolbox: Free Tools to Track Social Media Activity and Mentions | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Tracking activity across social media is an increasingly important task whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content. This week in SMToolbox, we will take a look at a few free social media tracking tools.

Via massimo facchinetti
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Social media boos overwhelmed cheers in #ScotDecides (Wired UK)

Social media boos overwhelmed cheers in #ScotDecides (Wired UK) | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
In just over a month, the people of Scotland will decide whether their future lies within the UK or outside of it
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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 2:24 PM

Great list to keep handy.  What Gets Measured Gets Managed!

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Socially Stephanie: Tips for a Successful Crowdfunding Campaign

Socially Stephanie: Tips for a Successful Crowdfunding Campaign | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
"Dear Socially Stephanie, I have a great idea, but the problem is I don't have enough money to start my business. I was thinking about doing a crowdfunding campaign. Do you have any tips to help me make my campaign a success?

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Facebook Explains Why It Wants to Be a Retail Store | Business | WIRED

Facebook Explains Why It Wants to Be a Retail Store | Business | WIRED | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services from other merchants without…
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