Still worried about [not available] keywords for your SEO efforts? Worry not. For the content marketer, Google’s new Hummingbird algorithm is changing the game for the better. The new algorithms not only respond to social media impact, they demand it. Keyword stacking and on-page SEO are no longer a match for social signals.
And remember, there’s more to social media optimization than publishing. Social media does not mean simply posting to Facebook or Twitter and linking back to your site. Hummingbird responds to “T-shaped” authorities — those who show basic knowledge in a wide range of topics but deep understanding in only a few.
Your job is to either find or become that T-shaped authority who champions your brand. That authority doesn’t live only on Facebook and Twitter, either.
Here’s a list of high-impact yet underrated social media channels and how you can use each of them to make Hummingbird buzz.