There’s no denying that social media marketing has become a necessity for any and all marketers. Regardless of your business’ size, location or sector – social media is an absolute must for brands looking to increase awareness, establish thought-leadership and connect with potential buyers. Given the high expectations of prospects (especially B2B ones) that companies to provide a constant stream of valuable and insightful information across social channels, managing social media marketing activities and closely tracking campaign can be overwhelming.
What’s the best way to pick a social media marketing platform that works for your business? Apart from budget constraints, there are a number of factors you should consider when researching platforms. Regardless of the functionality and features a platform offers, your primary concern should be the ability to manage, monitor and measure all of your social media from one powerful interface.