Off-line Social networks have been around since cavemen gathered around a fire and told stories to each other. Networking events have been popular with Chambers of Commerce and other business groups for many years. In the mid-1990’s organized networking or “leads” groups became popular. These groups met on a regular basis, got to know each other tried to understand what other group members did in order to be able to give and receive
referrals. The idea behind all business networking groups is simple – to increase the reach of the company and generate more business.