Better know and better use Social Media today (facebook, twitter...)
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Social Media is the Rodney Dangerfield of Marketing Channels | Social Media Today

Social Media is the Rodney Dangerfield of Marketing Channels | Social Media Today | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Rodney Dangerfield won fame and a cult following with his comedic catchphrase, “I don’t get no respect.” His signature line and self-deprecating ways kept people laughing for years. The tactics Rodney used then fits perfectly in our social media world today. When his comedy act failed to take off, he created a character that was always on the losing side. The image he developed launched his career and kept it going.

Was it Rodney’s success that inspired self-professed gurus to adopt an “I don’t get no ROI” mantra for social media? Maybe it was the need to differentiate the channel from traditional marketing. Or, could it be that the people professing its value to the corporate world didn’t understand the need for ROI? Whatever the motivation, the image of the emerging channel was hurt by the people declaring its worth. This is truly a shame because there is value, measurable value, in effective social media strategies.

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