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What is Driving Large Companies to Adopt Enterprise Social Networking? - Business 2 Community

What is Driving Large Companies to Adopt Enterprise Social Networking? - Business 2 Community | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

The benefits of adopting Enterprise Social Networking are in no short supply with each vendor and analyst promoting various qualities. The benefits however only explain half the story and fall short of revealing the key drivers spurring large companies to actually implement a business social network. This article identifies four key drivers for corporations initiating adoption and how enterprise social networking is used to facilitate these objectives.

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