Better know and better use Social Media today (facebook, twitter...)
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Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY] - AllTwitter

Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY] - AllTwitter | Better know and better use Social Media today (facebook, twitter...) | Scoop.it


New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.

According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?

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