Popular blogging platform Tumblr, which was recently acquired by Yahoo for $1.1 billion, has introduced advertisements into its interface. These ads come in the form of sponsored posts, which appear in the user’s Dashboard in the same format as a normal blog post. Sponsored posts blend in with the rest of the user’s Dashboard, only differentiated by a small dollar-sign in the top right-hand corner of the post (where the source of the post would normally appear). Reported companies taking part in sponsored posts include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. While many Tumblr users have expressed disappointment at the introduction of ads, advertising seems inevitable for social media platforms to remain viable and raise profits. For businesses, the functionality of Tumblr’s Dashboard ads sheds light into the future of social media advertising.