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Your online brand matters more than you realize | Socialmedia.biz

Your online brand matters more than you realize | Socialmedia.biz | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

What you say about yourself online and what others say about you online will affect your business’s bottom line. According to a study conducted by the Harvard Business Review, an overall one-star increase or decrease on a review site can result in a 5 to 9 percent increase or decrease in sales. Similarly, a study by Edmunds.com discovered that auto dealerships with a 3.5 star rating or below get 30 percent fewer leads, said Brent Franson, vice president of sales at Reputation.com.

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