Afew years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I’m sure of now is that Facebook advertising is here to stay.
According to the State of Inbound report that HubSpot put out this year, “42% of marketers say Facebook is critical or important to their business.” That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right!
With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Never fear, for these resources exist! Unfortunately, they are somewhat hidden. Here are five resources worth exploring if you are looking to drive traffic and sales through Facebook.