To say the Facebook Developer Platform changed the web as we know it would be a dramatic understatement. Originally launching in 2007 as a tool for developers to build apps for the social network, six years later it has evolved into a whole lot more.
Facebook has grown outside of the confines of Facebook.com and is not only a presence on many of the websites we visit — either through a Facebook log-in, or Share or Like capability. It's also a growing mainstay in the mobile world, allowing us stay connected and play games with our friends while we're on the go.
Friday, the Facebook Developer Platform turned six years old. We took the milestone as an opportunity to sit down with the Director of Platform Product at Facebook, Doug Purdy, to talk about the evolution of the Facebook platform over the past six years, what it all means, and where it’s going in the future.
Social media networks have become a dominant force of almost every aspect of a person’s communication strategy. Businesses are remaining competitive by reaching their customers through social media networking. With effective management practices and low cost social media marketing, businesses have been able to use inexpensive ways to increase their visibility online. The extreme growth of social media has also assisted businesses in tapping into previously unknown markets.
The New York Times Customer Insight Group released a study on “The Psychology of Sharing,” which provided information on what drives people to share their information online. The purpose was also to understand factors related to how valuable the sharing of content online is to online marketing for businesses. Creating a personal connection between business customers has allowed them to retain first time customers.
There is a lot of noise and distractions out there. Step back and think about your busy day. How many unsolicited emails did you get today? How many did you unsubscribe from? How many ads did you see in your social media (the paid ones)? How many ads did you see in your Google searches (the paid ones)? How many other ads did you see in your social media (the people who are shamelessly promoting themselves and products or services)?
In order to be heard, people have to tune you in. Just like old TV’s, you have to tweak the dial to get the best signals, but the dial is not in your hands… it’s in the hands of your audience.
Right? How many times have you heard that. Engage, engage, engage. So why are so many brands so bad at it?
Blasting out one-to-many messages and using platforms such as Twitter and Facebook as nothing more than broadcasting tools isn’t (a) engaging anybody and, therefore, (b) is rarely going to convert. Whereas, building relationships with people, maintaining conversations and listening to (and resolving) their issues and complaints will ensure your brand is represented in the best possible light, raising awareness of your products and services and significantly improving website footfall, lead generation and sales.
It is a business, after all. Your business. Are you prepared to do the work?
Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream.
Some research done by the guys over at LikeHack showed that this service is now often used not by marketing consultants but by ordinary people. This is due to information overload and the rising need for content filtering.
For this reason, content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.
The demise of Google Reader is only going to accelerate the use of these tools as people switch to these emerging technologies to filter their content to save them time and increase content relevance.
Amy Jo Martin: "According to a recent study, 78% of parents helped create their children’s Facebook pages, and 7.5 million users are under the age of 13. The way your kids use social today will shape their future. It's time for everyone to get educated on how--and how not--to live online."
How the world experiences TV has fundamentally changed. We no longer watch TV as a silent participant, rather as an active voice, sharing the experience as events unfold with people across the globe. Last year, 32 million people in the U.S. tweeted about TV programming: big events, like the Super Bowl (24 million Tweets) or their favorite weekly series, like American Idol (5.8 million Tweets during 2012). People tweet so much about TV that Twitter is becoming a fundamental part of how TV is measured.
With this shift in our sights, we’re announcing the availability of TV ad targeting on Twitter.
I hadn't until today, but it seems to be at the center of quite an interesting bidding war between Google and Facebook, according to a recent article inComputer World. Waze is "the world's fastest-growing community-based traffic and navigation app." You can join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute. One would hope they aren't driving when doing all this sharing. (My mind jumps do a day when Google Glass is integrated with something like this, and the roads are never safe again...)
Businessweek said today, citing unnamed sources, that Google is one of multiple companies negotiating to buy Waze and the price tage will be in the $1 billion range.
Only just a couple of weeks ago Facebook was saidto be negotiating to buy Waze. This has the makings of something becoming pretty common between these internet giants: A good, old fashioned bidding war.
When you find something you love on Pinterest, sometimes you want to learn more so you can act on baking those cookies, streaming that movie, or buying that couch. That’s why we’re taking a first step toward making pins more useful. We’re also making it easier to pin no matter where you are.
How do you manage your online interactions right now? If you’re like me, the answer is probably “not very well.” I create tags in emails and reminders and lists and all that – or I favorite tweets and sometimes email tweets to myself so folks don’t get lost in the chaos that is Twitter.
But along the way, you’ll likely realize (to your horror) that you’ve let various opportunities slip by – and all because “social” isn’t easily organized. Till now.
We’re excited to tell you about a service, a social client relationship management (CRM) that will organize all of your Twitter, Facebook, LinkedIn, Foursquare and Google+ contacts in ways you’ve only imagined. This social CRM also integrates with your favorite apps like Hootsuite and Evernote (to name my two favs).
And better still? It just released new features – insights, signals and reminders – that will make this site the hub of your digital marketing efforts.
AND, they have a special offer for AllTwitter readers (only the fastest will snag it though, so read this quick!).