Facebook announced today it will be rolling out a new social feature to its mobile app called Nearby Friends. The feature allows Facebook users to occasionally receive notifications when common friends are in similar ...
Did you know that there are over 1.4 billion smartphones in active use around the world?
That’s a phone for every 4.5 people, and 76 million of us use our devices to log on to Twitter each and every day. But impressive as that stat is, it pales in comparison to the vast quantities of data that are consumed by our phones every 24 hours, including 27 billion SMS text messages, 189 million app downloads, 12 billion calls and $1.1 billion in daily mobile payments.
This visual from Penny Stocks Lab takes a closer look at this golden age of mobile, with some incredible statistics, facts and figures.
If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans.
But, if you’re not prepared to spend money to show up in the news feed of your fans going forward, you should question the value of your business being on Facebook.
A recent Examiner.com article put it this way, “Facebook statistics show organic reach for your Business Page is dropping like a bowling ball off a high-rise.” And the only solution to this dilemma is for you to pay Facebook for promoted posts, and advertising.
This quarter’s report also noted that while iPhone is the most-used mobile device that people use to share their content at 25 percent, Android phones are closing the gap at 17 percent (up from 15 percent at the beginning of the quarter).
Take a look at the infographic below for more stats from the report.
YouTube has some of the best gaming content on the Internet. But not all good content is made by the top channels — there are plenty of up and coming YouTubers that provide content just as good, but they’re simply not as well know.
Finding good but lesser-known channels is hard enough, so we did it for you. Here are five of them that you should take a good look at.
In between, publishers around the Web posted some of their best insights into what is and isn’t working when it comes to measuring content. We looked it all over and realized that creating a breakdown would benefit our readers, who might not be following this movement quite as obsessively as we have.
Without further ado, here are the 10 most important data points from the content measurement debate over the last few months.
Is there such a thing as a perfect social media post?
While there’s no “one size fits all” approach for all brands (or, indeed, all social networks), there’s absolutely a perfect post for you, your brand and your audience. And while your mileage may vary, by following certain guidelines and tried-and-tested formulae you can absolutely improve the engagement rates of your social media updates, boosting ROI and driving traffic.
This updated infographic from those nice folks at My Clever Agency provides an absolute wealth of information on how to create optimum posts for your social media platforms, and now includes blogs, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine and Tumblr.
While it may not be the sexiest of social media networks, LinkedIn is definitely the most important one for professionals. With more than 277 million members, there’s no denying LinkedIn is the world’s largest professional network. In fact, professionals are signing up to join LinkedIn at an astounding rate of more than two new members per second. And that’s just the beginning of LinkedIn’s potential.
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How do you use LinkedIn? As a stalking tool to see what former colleagues are up to? Or for its actual purpose: as a networking and job-hunting tool? This widely circulated story from yesterday includes data showing just how important … Read more
Social media has quickly proven itself to be a revolutionary tool for business – not to mention revolution itself – but platforms such as Twitter and Facebook have also become enormously important as sources of information during natural disasters and emergencies.
Indeed, on a day-to-day basis many of us use social media to inform friends and family about our whereabouts and safety, while governments and official bodies around the world utilise these channels to keep the public informed during times of crisis, with examples in recent years including the Haiti earthquake, the Japanese tsunami and Hurricane Sandy.
This visual from WhoIsHostingThis.com takes a closer look at social media’s impact on natural disasters.
The Heartbleed bug is a serious vulnerability in the popular OpenSSL cryptographic software library, which is used throughout the internet by pretty much every major website, ranging from Google to Facebook, Pinterest to Twitter. The security breach was fixed with the latest version of OpenSSL, and the internet was quick to patch the flaw.
However, half a million websites were believed to have been affected by Heartbleed, and it’s the responsibility of admins to install the fix. So… should you change your Twitter password?
Not according to Twitter themselves, who stated that both the “twitter.com and api.twitter.com servers were not affected by this vulnerability.”
But better to be safe than sorry, right? And what about other social media platforms, such as Facebook and Tumblr? Check the visual below for a look at the sites that could have been affected by Heartbleed, which comes courtesy of LWG Consulting.
Social media sites are platforms for celebrity gossip, political posturing, teenage socializing – and big business. Many professionals have found that a few insider tricks and tips have turned social media into the dominant lead and conversion generator in their entire marketing strategy. But these methods aren’t reserved exclusively for social media marketing companies or social marketing experts.
Follow this guide to making sales on social media.
In less than a decade social media has revolutionised many industries, and educational establishments around the world – most notably in the U.S. – have been quick to adopt these tools as part of their marketing strategy. But which school is delivering the best work?
MediaMiser tracked some of the most popular universities in the U.S. on Facebook and Twitter to see which rated as the most influential across a number of metrics, including followers, Likes, retweets and reach. And your winner? Harvard, which finished well ahead of Duke, Stanford, Yale and other rivals.
Klout has been updated to version 2.0, adding a number of features to help users stay in control of their online presence. These include a personalized content stream, content scheduling, a topic explorer, and more. The content stream is based on your interests. When you see something you like, you can drag it up to the share window above the feed and share with Twitter, Facebook, or...
The rumors and feature teases are true: New Twitter profiles are here, with a brand-new, yet oddly familiar, look. The new design is rolling out slowly, unless you're a celebrity or a new user. And it may represent a real turning point.
Like many people who live on Twitter, I don't look at my own profile page very often. I spend most of my time on the Twitter.com homepage to see tweets from all the accounts I follow, and my Notifications page to track replies and mentions of my handle. I last managed my Twitter profile ages ago.
Socially media evolved considerably in the year between 2012 and 2013, and brands across the world took notice, delivering richer, highly-engaged content to an ever-growing audience, which demanded more, more, more.
After all, social media never sleeps. It’s a 24/7 business, and once you’ve turned the power on, you can’t switch it off. Social media can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until you are dead.
Or, at least, very, very tired. All those posts, promotions, ads, Likes, comments and mark-as-spams add up. And while your mileage may vary, this visual from Unmetric takes a look at a week in the life of a brand on social media.
As a relatively new and rapidly evolving digital channel, social media is subject to considerable debate among marketers when it comes to return on investment. What is clear is that social media does connect businesses with prospects and customers. So how do you increase the value of your Facebook community? Here is the 2 step process that outlines the most effective methods.