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Brands use social for storytelling 88 percent of the time.
I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.
Here's another video example:
Chipotle's video "The Scarecrow" got incredible attention online without running as an ad
No bulleted list, just storytelling.....
Randy Astle: "Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan" ...
Transmedia for good ....
A very interesting new project of transmedia storytelling