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Better know and better use Social Media today (facebook, twitter...)
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Why Your Online Content Needs Both Social and Search Optimization | CMI

Why Your Online Content Needs Both Social and Search Optimization | CMI | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...

Via Jessica Kelly, malek
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Jessica Kelly's curator insight, June 23, 11:42 AM

There's a great bullet list herein that clearly compares social- versus search-focused content strategy.

malek's curator insight, June 23, 12:33 PM

It's all about integration of content, SEO and social media

Rescooped by Mau from An Eye on New Media
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The 2013 YouTube Marketing Guide | KISSmetrics

The 2013 YouTube Marketing Guide | KISSmetrics | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Excerpted from article intro by KISSmetrics:

"How do you successfully market your business on the world’s largest video site and #2 search engine?

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.

 

YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."

 

The article is very long, but it is analyzed with a lot of information.

Read full article here:

http://blog.kissmetrics.com/2013-youtube-marketing-guide/

 

 


Via Giuseppe Mauriello, Ken Morrison
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Daniels's curator insight, May 14, 2013 2:06 PM

I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.

malek's curator insight, May 14, 2013 3:19 PM

The Ultimate guide to "Youtube Marketing".

Elsie Whitelock's curator insight, May 15, 2013 7:24 AM

Ready to create your first video? Good help here for setting it up..

Rescooped by Mau from AtDotCom Social media
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Google Analytics Undercounts your Social Media Presence!

Google Analytics Undercounts your Social Media Presence! | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.

Via Martin (Marty) Smith, John van den Brink
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Martin (Marty) Smith's curator insight, March 12, 2013 1:19 PM

Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC. 

I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.

Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult  employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.


The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol). 

TIME is part of Google's algorithm and should be part of your Internet marketing too.  

Rescooped by Mau from AtDotCom Social media
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Better know and better use Social Media today (facebook, twitter...) | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

 

This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website


Via Lauren Moss, Ricard Lloria, John van den Brink
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Jayne Courts's comment, May 22, 2013 12:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 9:18 AM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 4:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

Rescooped by Mau from Business in a Social Media World
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Turn your Google Analytics metrics into an infographic with Visual.ly

Turn your Google Analytics metrics into an infographic with Visual.ly | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Infographic-creation tool Visual.ly released a cool new feature on Friday.

Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Mau from SOCIAL MEDIA, what we think about!
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Better know and better use Social Media today (facebook, twitter...) | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
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Ian Cleary's curator insight, May 23, 2013 2:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 5:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 23, 2013 9:29 PM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html