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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | My Social Media News and Tips | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
Francesca Mattonelli's insight:

Una bella infografica per riassumere i "must" del 2014 

more...
Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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Rescooped by Francesca Mattonelli from Business in a Social Media World
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Social media in numbers (February 2015)

Social media in numbers (February 2015) | My Social Media News and Tips | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to February 2015.

Via Cendrine Marrouat - SocialMediaSlant.com
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Compagni di Viaggio | Frantoi Aperti 2014

Compagni di Viaggio | Frantoi Aperti 2014 | My Social Media News and Tips | Scoop.it

Sono umbri, giovani e carichi di passione per il loro territorio: incontra gli 11“Compagni di Viaggio” scelti per prendere parte al IV°BLOG TOUR di Frantoi Aperti!

 
Francesca Mattonelli's insight:

Un Blog Tour diverso dal solito sta per cominciare per #frantoiaperti in Umbria: con il coinvolgimento dei residenti, aumentano le condivisioni in maniera capillare sul territorio e si difende la spontaneità dei blogger. Un'occasione per sperimentare un format e farsi nuovi amici: vi presento gli 11 "Compagni di viaggio" umbri coinvolti nel progetto

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Rescooped by Francesca Mattonelli from visualizing social media
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | My Social Media News and Tips | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
Francesca Mattonelli's insight:

Una bella infografica per riassumere i "must" del 2014 

more...
Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

Scooped by Francesca Mattonelli
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Twitter per le aziende: 75 consigli da seguire!

Twitter per le aziende: 75 consigli da seguire! | My Social Media News and Tips | Scoop.it
Twitter per le aziende: ecco 75 consigli d'oro per usare questo social media di microblogging in modo perfetto per il business aziendale!
Francesca Mattonelli's insight:

Capire Twitter, uno strumento utile anche per le aziende

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Rescooped by Francesca Mattonelli from Web Content Enjoyneering
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Tips For Live Tweeting An Event

Whether you are hosting an event such as a fund-raiser or a conference, or you are signed up to attend one, Twitter can help you to expand the event’s reach, grow your organization’s audience and connect with potential collaborators or partners.

One effective technique is to take advantage of Twitter’s viral power during an event or conference — your own or someone else’s. Here’s a 12-step guide on how to live-tweet an event.


Via Maria Pia Montoro
Francesca Mattonelli's insight:

Il live tweet lo diamo per scontato, "funziona per forza", invece no...

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In arrivo il IV° BLOG TOUR di Frantoi Aperti | Frantoi Aperti 2014

In arrivo il IV° BLOG TOUR di Frantoi Aperti | Frantoi Aperti 2014 | My Social Media News and Tips | Scoop.it
Francesca Mattonelli's insight:

Hey, tu, blogger! Vuoi venire in Umbria?

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Rescooped by Francesca Mattonelli from Business in a Social Media World
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A handy guide to optimize your strategy on 11 social media sites (Infographic)

A handy guide to optimize your strategy on 11 social media sites (Infographic) | My Social Media News and Tips | Scoop.it
When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.

Via Cendrine Marrouat - SocialMediaSlant.com
Francesca Mattonelli's insight:

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

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Internet Marketing News's curator insight, February 24, 2014 12:52 PM

A handy guide to optimize your strategy on 11 social media sites.

#socialmediamarketing #socialmedia

Nicoletta Gay's curator insight, February 28, 2014 5:37 AM

Useful recap!

Paula Silva's comment, March 4, 2014 12:06 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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How Are Small Businesses Using Social Media? [INFOGRAPHIC] - AllTwitter

How Are Small Businesses Using Social Media? [INFOGRAPHIC] - AllTwitter | My Social Media News and Tips | Scoop.it
How Are Small Businesses Using Social Media? [INFOGRAPHIC] (RT @BizStrategy365: How Are Small Businesses Using Social Media?
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