Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.
And with Google+ being deprecated, social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.Here are a few highlights from the social networks stats and facts below:...
As the co-founder of the Social Tools Summit, the first social media conference devoted entirely to social media tools, how they can benefit your social media program, and best practices in utilizing them, it is my job to audit the entire social media for business universe and create sessions based on the types of social media tools that are becoming mainstream in the corporate world.
This is the background to the 10 sessions revolving around social media tools that were just announced for the upcoming Social Tools Summit taking place in San Francisco, CA on October 27 and 28, 2015....
Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest interface of all, but it may as well count for nothing if you can’t grow. An infographic from WebpageFX examines the growth of Facebook, Snapchat, Twitter and Instagram.
Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads after viewers merely tapped the "like" or "share" buttons. Indeed, advertisers, if they choose, can now select buying options so they will only be charged for promos when clicks include website visits, the "Shop Now" button, mobile app installs and video views. Keywee CEO Yaniv Makover and other industry players believe the move will be a boon to Facebook's ad sales as well as the attention paid to creative for the site's promos, particularly when it comes to branding-minded marketers. Makover predicted the spending increases "will be significant" among packaged-goods companies and automotive brands. If he and his peers are proven correct, the social media giant's investors will be thrilled since its ad sales growth rate was starting to slow during the first quarter.
According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24 percent of overall traffic in December 2014, up from 22.71 percent just one year earlier.
So what does that mean for your business? If you’re not actively participating in social media marketing, you’re missing out on a major share of your potential website traffic.
Regardless of their organization’s size, social media management has become one of the core focuses for marketers.
Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.
Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance, and analyze your online activity.
There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social management tools and ease your decision of choosing the one that suits your needs.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.